Skip to main content ↓

How Much Does Email Marketing Cost in 2025? [Data]

Last Updated: May 15, 2025
Email marketing costs $51 – $1000 per month on average, with companies typically paying $751 – $1,000 per month on paid email marketing tools and $51 – $500 per month on an email marketing agency. Keep reading to learn more about email marketing pricing!
Original Data:
  • We asked over 250 U.S.-based marketers to share how much their companies spend on email marketing in 2025.
notes icon

Key Takeaways

  • 60% of businesses spend $51 – $1000 per month on email marketing
  • 41% of businesses pay for email marketing in-house using a paid email marketing platform or tool
  • 26% of businesses pay $751 – $1000 per month on email marketing using a paid platform or tool
  • 24% of businesses pay for email marketing from an agency
  • 42% of businesses pay $51 – $500 per month on email marketing from an agency
  • 22% of businesses do email marketing in-house
  • 13% of businesses pay for email marketing from a freelancer
  • 21% of businesses pay $51 – $100 per month on email marketing from a freelancer
  • 15% of businesses allocate 6% – 10% of their overall marketing budget on email marketing
  • 82% of businesses are satisfied with the ROI they receive from email marketing

Email marketing pricing basics

We interviewed 250 U.S.-based marketers to find out how much they spend on email marketing in 2025. Find out what they had to say about the cost of email marketing below!

How much does email marketing cost per month?

Email marketing costs $51 – $1000 per month on average (60% of respondents), according to our data. How much you pay for email marketing will depend on several factors, like whether you work with an agency or do your email marketing in-house with a paid platform or tool.

Source Data

MONTHLY EMAIL MARKETING COST % OF MARKETERS
$1 – $10 3.08%
$11 – $25 9.74%
$26 – $50 9.74%
$51 – $100 12.82%
$101 – $250 12.31%
$251 – $500 8.21%
$501 – $750 10.26%
$751 – $1000 16.41%
$1001 – $1500 5.13%
$1501 – $2000 7.69%
More than $2000 4.62%

How much does email marketing from an agency cost?

Email marketing from an agency costs $51 – $500 per month on average (42% of respondents). Your chosen agency, as well as the scope of your email marketing strategy, can impact how much you’ll spend each month.

Graphic showing how much businesses pay for email marketing from an agency

Source Data

MONTHLY EMAIL MARKETING COST FROM AN AGENCY % OF MARKETERS
$1 – $10 1.69%
$11 – $25 10.17%
$26 – $50 10.17%
$51 – $100 13.56%
$101 – $250 15.25%
$251 – $500 13.56%
$501 – $750 10.17%
$751 – $1000 6.78%
$1001 – $1500 10.17%
$1501 – $2000 3.39%
More than $2000 5.08%

How much does in-house email marketing with a paid platform cost?

According to our data, in-house email marketing with a paid platform or tool costs $751 – $1000 per month on average (26% of respondents). How much you pay each month will depend on the tool you use and the features you need to access.


Graphic showing how much businesses pay for email marketing in-house with a paid platform or tool

Source Data

MONTHLY EMAIL MARKETING COST FROM A FREELANCER % OF MARKETERS
$1 – $10 3.03%
$11 – $25 12.12%
$26 – $50 12.12%
$51 – $100 21.21%
$101 – $250 6.06%
$251 – $500 3.03%
$501 – $750 6.06%
$751 – $1000 3.03%
$1001 – $1500 9.09%
$1501 – $2000 18.18%
More than $2000 6.06%

Data roundup
How do businesses pay for email marketing?

What factors impact the cost of email marketing?

There are a number of factors that will impact the cost of your email campaigns.

Expert insights from webfx logo

emily headshot
Emily C. WebFX Content Delivery Lead

“Pricing for email marketing varies, depending on the software you use, campaign volume, number of subscribers, and whether you do email marketing in-house or outsource to an agency.

 

When considering your options, think about choosing an email tool that integrates well with your tech stack and CRM. This will help you create targeted email campaigns that drive action from your most valuable prospects.”

Factors that can influence how much you’ll pay are:

Quality of current email list

If your email list of full of inactive subscribers, you will need to take some time to clean it up in order to get the best results for your email campaigns.

Tools like KickboxNeverBounce, and BriteVerify can help you identify faulty email addresses and inactive subscribers so you avoid sending to those people.

Here’s how much you can expect to pay for each of these services.

Kickbox

Kickbox offers users 100 free verifications. After that, here’s what you should expect to pay to verify subscribers’ email addresses:

  • 1k verifications: $10
  • 5k verifications: $25
  • 10k verifications: $80
  • 25k verifications: $200
  • 50k verifications: $400
  • 100k verifications: $800
  • 500k verifications: $2,500
  • 5mm verifications: $4,000

You can check out more info about Kickbox’s pricing here.

NeverBounce

NeverBounce offers volume rates, so the more emails you verify, the less you will pay per email verification. Here’s what you can expect to pay for NeverBounce:

  • Up to 10k verifications: $0.008/email
  • Up to 100k verifications: $0.005/email
  • Up to 250k verifications: $0.004/email
  • Up to 1mm verifications: $0.003/email

This means that if you want to verify 100k emails, you can expect to pay $0.005 per email or $500. For more information, you can check out their price calculator.

BriteVerify

With BriteVerify, your first 250,000 email verifications each month cost $0.01. BriteVerify also offers tiered discounts, so the more emails you verify every month, the less it will cost. Here’s a breakdown of their volume rates:

  • 5k verifications: $0.008/email ($40)
  • 20k verifications: $0.0075/email ($150)
  • 30k verifications: $0.007/email ($210)
  • 50k verifications: $0.0065/email ($325)
  • 100k verifications: $0.006/email ($600)
  • 250k verifications: $0.005/email ($1250)
  • 500k verifications: $0.0045/email ($2250)

For more information about BriteVerify’s pricing, you can check out their price calculator.

To maintain a quality email list, we recommend cleaning your email list once per quarter or every three months.

Complexity of email design

If you want to send intricately designed emails, you can expect to pay a higher price. Generally, the more complex and customized your email design, the higher your design costs.

To design custom email templates, most agencies charge either a flat or hourly rate.

Frequency of your campaigns

The frequency of your campaigns will also impact the price you pay for email marketing.

For example, you will pay less if you send one monthly newsletter as opposed to weekly email blasts.

If you pay a distribution cost of $0.03 for every recipient, and you send to 100k subscribers, you can expect to pay $3,000 to send one monthly email. However, if you send a weekly email to 100k subscribers for $0.03 per recipient, you can expect to pay $12,000 per month.

This should go without saying, but generally the more emails you send, the more you will pay.

Platform you use

The email platform you choose will also impact the amount you spend for email marketing.

Most platform providers offer various plans, with pricing that varies by plan and number of contacts.

You’ll need to research each option in order to make the best choice for your business and budget.

Compliance costs

In some cases, the cost of your email marketing may be affected by email regulations. Various laws (including CAN-SPAM, GDPR, and CCPA) regulate things like consent management and data security, and it’s important that your business comply with those laws through your email marketing.

Some businesses opt to invest in compliance software to help them meet legal requirements for their emails. If you choose to go that route, it’ll mean some extra costs.

Additionally, there’s always the risk of receiving a penalty for violating an email regulation. Hopefully this won’t happen to you, but if it does, it usually requires you to pay a fine. That will contribute to your overall email costs.

How much do businesses pay for email marketing content and design?

Wondering how much email marketing content and design elements cost? Find out below!

Email marketing content pricing

On average, email marketing content costs $101 – $250 per month (17% of businesses). However, this can vary depending on the types of emails you want to send. For example, 16% of businesses spend more than $750 on content per month, while 12% of businesses spend less than $100 per month.

Graphic showing how much businesses spend on email marketing content per month

The type of email marketing content you wish to create can heavily influence your overall costs. Some agencies or freelancers may charge more to include several types of emails in your plan.

Additionally, you may need to pay your email marketing platform provider more to access different email content types.

Some examples of email marketing content include:

  • Newsletters
  • Drip campaigns
  • Re-engagement emails
  • Cart abandonment emails
  • Welcome or confirmation emails
  • Review emails
  • Special offer/promotional emails

Source data

EMAIL MARKETING CONTENT MONTHLY COST % OF MARKETERS
$1 – $10 5.15%
$11 – $25 6.70%
$26 – $50 7.73%
$51 – $100 12.37%
$101 – $250 17.01%
$251 – $500 10.82%
$501 – $750 9.28%
$751 – $1000 15.98%
$1001 – $1500 1.03%
$1501 – $2000 3.61%
More than $2000 4.64%
I pay one set price for my entire email marketing strategy 5.67%

Email marketing design pricing

Most businesses spend $101 – $250 per month on design elements for their email marketing campaigns.

Source data

MONTHLY COST for Email Design Elements % OF MARKETERS
$1 – $10 1.17%
$11 – $25 6.43%
$26 – $50 10.53%
$51 – $100 10.53%
$101 – $250 19.88%
$251 – $500 12.87%
$501 – $750 11.70%
$751 – $1000 12.28%
$1001 – $1500 3.51%
$1501 – $2000 4.09%
More than $2000 2.34%
I pay one set price for my entire email marketing strategy 4.68%

Data roundup
% of marketing budget allocated to email marketing

 

WebFX helps companies like yours reach their business goals.

See Case Study

“WebFX has always worked hard to make sure that we’re getting what we need out of the partnership, not just what may seem like the best result.”

HydroWorx

How much do email marketing platforms cost?

Like we mentioned before, in-house email marketing with a paid platform typically costs $751 – $1000 per month on average. However, the price you pay will vary greatly depending on the tool you use.

Let’s explore how much businesses spend on several popular email marketing platforms below!

Graphic showing how much businesses spend on email marketing platforms each month

 

HubSpot

Email marketing with HubSpot typically costs $751 – $1000 per month (39% of respondents). HubSpot is a popular email marketing tool with several features but is considered to be one of the pricier tools to use.

Source data

MONTHLY HUBSPOT EMAIL MARKETING COST % OF MARKETERS
$1 – $10 0%
$11 – $25 4.35%
$26 – $50 8.70%
$51 – $100 13.04%
$101 – $250 13.04%
$251 – $500 0%
$501 – $750 8.70%
$751 – $1000 39.13%
$1001 – $1500 4.35%
$1501 – $2000 4.35%
More than $2000 4.35%

MailChimp

MailChimp is another popular email tool. Email marketing costs with MailChimp are typically $751 – $1000 per month (43% of respondents).

Source data

MONTHLY MAILCHIMP EMAIL MARKETING COST % OF MARKETERS
$1 – $10 0%
$11 – $25 8.57%
$26 – $50 5.71%
$51 – $100 2.86%
$101 – $250 11.43%
$251 – $500 8.57%
$501 – $750 17.14%
$751 – $1000 42.86%
$1001 – $1500 0%
$1501 – $2000 0%
More than $2000 2.86%

Moosend

Email marketing with Moosend typically costs $26 – $250 per month on average (67% of respondents). Moosend is a popular choice due its affordable pricing plans and easy-to-use interface.

Source data

MONTHLY MOOSEND EMAIL MARKETING COST % OF MARKETERS
$1 – $10 16.67%
$11 – $25 0%
$26 – $50 33.33%
$51 – $100 0%
$101 – $250 33.33%
$251 – $500 0%
$501 – $750 16.67%
$751 – $1000 0%
$1001 – $1500 0%
$1501 – $2000 0%
More than $2000 0%

Constant Contact

Constant Contact email marketing costs $251 – $500 per month on average (33% of respondents). This email marketing tool is a favorite among small to medium-sized businesses (SMBs).

Source data

MONTHLY CONSTANT CONTACT EMAIL MARKETING COST % OF MARKETERS
$1 – $10 16.67%
$11 – $25 0%
$26 – $50 0%
$51 – $100 0%
$101 – $250 16.67%
$251 – $500 33.33%
$501 – $750 0%
$751 – $1000 16.67%
$1001 – $1500 0%
$1501 – $2000 16.67%
More than $2000 0%

 

Campaign Monitor

Email marketing with Campaign Monitor costs $51 – $100 per month on average (40% of respondents). According to our research, Campaign Monitor has the lowest email marketing costs of the tools we looked into.

Source data

MONTHLY CAMPAIGN MONITOR EMAIL MARKETING COSTS % OF MARKETERS
$1 – $10 0%
$11 – $25 20%
$26 – $50 20%
$51 – $100 40%
$101 – $250 0%
$251 – $500 20%
$501 – $750 0%
$751 – $1000 0%
$1001 – $1500 0%
$1501 – $2000 0%
More than $2000 0%

Is it worth paying for email marketing?

Yes, it’s worth paying for email marketing! In fact, 82% of businesses say they are satisfied with the return on investment (ROI) they receive from email marketing. With an effective strategy, you can drive amazing results from email. That’s not surprising, given that email marketing returns (on average) $36 for every $1 spent.

And that’s just the average. You can push your ROI even higher with the right tactics. For instance you can use A/B tests to identify the subject lines that drive the most conversions, and you can segment your audience and send out more personalized emails to each segment. These tactics will make your email marketing more effective, earning you more revenue for the same cost.

Graphic showing business ROI satisfaction from email

How much of your marketing budget should you allocate to email marketing?

On average, businesses typically allocate 6% – 10% of their overall marketing budget to email marketing (17% of respondents). However, how much you allocate to email marketing will depend on your business’s needs, goals, and the ROI you receive from email.

Graphic showing how businesses allocate their marketing budget to email marketing

Choose WebFX as your email marketing campaign manager

When you opt to have us handle your email marketing campaigns for you, you can rest assured knowing every aspect of your campaign is managed just as it should be.

There’s no need for you to worry when our experienced email marketing specialists, trained to the standards expected of top email marketing agencies, are testing your emails, managing subscribers and interpreting lead generation data.

When you work with WebFX, you’re backed by a team of 500+ digital marketing experts who’ve driven more than $10 billion in revenue for clients in the last five years and earned a 90% client retention rate.

Whether you’re interested in our bulk email marketing services or our EmailMarketingFX software, WebFX will prove to you why we deserve the title of “top email marketing agency.” Contact us today to find out how we can turn your email newsletters into results-driven marketing messages that result in real clicks, leads, and sales.

An Inside Look at WebFX Email Marketing Pricing

Email Marketing Services

Starting at $300/month

  • WebFX Expertise
    • 500+ award-winning email marketing and digital marketing specialists for on-demand support
    • 14% average increase in sales from email marketing
  • Highlights

    🤝 Custom campaign and targeting strategy
    📝 Email copywriting
    🎨 Email design
    🧪 Subject line testing

  • What Sets WebFX Apart

    What Sets WebFX Apart

    Whether you’re looking to send one newsletter every quarter, or send weekly emails, WebFX has the expertise and manpower to manage your email strategy.

    • Custom email strategies led and executed by a dedicated account manager and email marketing team
    • Email strategies centered around business revenue and bottom-line growth
    • In-house marketing technology with tools for targeted email communication and personalization, company identification insights, subscriber data enrichment, and more.
    • Email marketing platform flexibility
    • Creative theme design and development
    • Ongoing email strategy monitoring and optimization
    • Frequent, comprehensive ROI reports and consultations

Join the 1,450+ trusting WebFX to drive revenue through email marketing

Too many email marketing providers take a copy-and-paste approach to emails. That’s not our style.

Get a Custom Quote

WebFX email marketing management pricing

As one of the top email marketing management companies in the nation, WebFX knows how to get—and keep—your brand into the heads of your customers, and it starts with strong email marketing campaigns. We have a whole team dedicated to marketing your business with email, and we’ve helped to drive over 24 million leads so far.

To see how the prices of email marketing services can fit into your budget, check out our email campaign pricing below. Or give us a call at 888-601-5359 for more information!

Fully managed email marketing services pricing

Fully managed email marketing is exactly what it sounds like — we do everything you need to run a successful email marketing campaign!

That includes writing the emails, adding engaging elements, and tracking the results, and you never have to lift a finger. You’ll also have complete access to our data and strategies, so you can have the final decision for what happens to your business.

[ninja_tables id=”101846″]

Partially managed email marketing services pricing

Partially managed email marketing services are great for when you want to regularly reach out to your customers or prospects. You also create the content of each email, so you can directly speak to your customers and prospects for the best possible results. Aside from that, we take care of everything else.

If you want, we’ll also test the emails that go to your recipients, so we can see what kind of content, formats, and headlines appeal to your recipients the most. Once we identify the common elements that drive people to your site, we’ll use them more, so you can enjoy more success.

We can even track phone calls that customers make to you as a result of your emails. That way, you can get as much information as you need from one comprehensive service.

[ninja_tables id=”101844″]

Lead nurture email services pricing

Since your customers’ purchase decisions can take weeks or months, WebFX offers lead nurture email marketing services to help you develop relationships with them and provide them with the information they need to purchase.

All of our lead nurture email plans come with a lifecycle email strategic distribution schedule, campaign and target strategy, lead nurture workflow development, recommended sales cycle implementation, copywriting, graphics, email testing, and more. Here’s what included and what you should expect to pay for lead nurture email marketing from WebFX.

[ninja_tables id=”92000″]

Drip email marketing services pricing

If you want to keep new leads engaged with your business, drip email marketing is a great solution. Drip programs allow you to automatically send pre-written emails when subscribers take certain actions or arrive at various stages of the buying process.

[ninja_tables id=”77358″]

Email marketing design services pricing

If you’re looking to invest in custom email design, WebFX offers one-time email design services to help you create aesthetically pleasing emails that drive results for your business.

With all of our email design plans, you’ll get a call-to-action strategy, email layout prototype, edits to email creative, creative build into HTML, incorporation of email into EmailMarketingFX (if applicable), responsive design, and email testing.

[ninja_tables id=”101973″]

Image

FAQs about email marketing prices

Get quick answers to common questions about email marketing prices below:

How much does email marketing cost?

On average, email marketing costs $51 – $1000 per month.

The exact cost you’ll pay for email marketing depends on how many emails you want to send (and how frequently), as well as what tools you use. Larger lists and more frequent emails push costs upward, as do paid email tools.

For example, sending out 5 emails a month to 1,000 subscribers might cost you a few dozen dollars, but emailing 50,000 subscribers every day could cost hundreds of dollars per month.

How much of your marketing budget should you allocate to email marketing?

On average, most businesses allocate 6% -10% of their overall marketing budget to email marketing. However, how much you allocate to email marketing will depend on your business’s needs, goals, and the ROI you receive from email.

What is email marketing?

Email marketing allows you to promote your business, products, or services to your target audience with email messages sent directly to their inbox. You can send multiple types of messages, including sales emails, newsletters, product recommendations and upsells, new products or services announcements, and more.

Is email marketing worth the cost?

Yes, email marketing is worth the cost! Email marketing is an extremely beneficial digital marketing strategy that helps you earn an average ROI of $40 for every $1 spent.

With the right email marketing strategy, you can effectively keep your business top of mind, nurture and convert more high-value leads, earn more sales and conversions, and grow your company’s bottom line.

TO TOP