How Much Does Email Marketing Cost in 2025? [Data]
Last Updated: May 15, 2025
Email marketing costs $51 – $1000 per month on average, with companies typically paying $751 – $1,000 per month on paid email marketing tools and $51 – $500 per month on an email marketing agency. Keep reading to learn more about email marketing pricing!Original Data:
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An Inside Look at WebFX Email Marketing Pricing
🤝 Custom campaign and targeting strategy What Sets WebFX Apart Whether you’re looking to send one newsletter every quarter, or send weekly emails, WebFX has the expertise and manpower to manage your email strategy.
WebFX Expertise
Highlights
📝 Email copywriting
🎨 Email design
🧪 Subject line testing
Join the 1,450+ trusting WebFX to drive revenue through email marketing
Too many email marketing providers take a copy-and-paste approach to emails. That’s not our style.
WebFX email marketing management pricing
As one of the top email marketing management companies in the nation, WebFX knows how to get—and keep—your brand into the heads of your customers, and it starts with strong email marketing campaigns. We have a whole team dedicated to marketing your business with email, and we’ve helped to drive over 24 million leads so far.
To see how the prices of email marketing services can fit into your budget, check out our email campaign pricing below. Or give us a call at 888-601-5359 for more information!
Fully managed email marketing services pricing
Fully managed email marketing is exactly what it sounds like — we do everything you need to run a successful email marketing campaign!
That includes writing the emails, adding engaging elements, and tracking the results, and you never have to lift a finger. You’ll also have complete access to our data and strategies, so you can have the final decision for what happens to your business.
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Partially managed email marketing services pricing
Partially managed email marketing services are great for when you want to regularly reach out to your customers or prospects. You also create the content of each email, so you can directly speak to your customers and prospects for the best possible results. Aside from that, we take care of everything else.
If you want, we’ll also test the emails that go to your recipients, so we can see what kind of content, formats, and headlines appeal to your recipients the most. Once we identify the common elements that drive people to your site, we’ll use them more, so you can enjoy more success.
We can even track phone calls that customers make to you as a result of your emails. That way, you can get as much information as you need from one comprehensive service.
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Lead nurture email services pricing
Since your customers’ purchase decisions can take weeks or months, WebFX offers lead nurture email marketing services to help you develop relationships with them and provide them with the information they need to purchase.
All of our lead nurture email plans come with a lifecycle email strategic distribution schedule, campaign and target strategy, lead nurture workflow development, recommended sales cycle implementation, copywriting, graphics, email testing, and more. Here’s what included and what you should expect to pay for lead nurture email marketing from WebFX.
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Drip email marketing services pricing
If you want to keep new leads engaged with your business, drip email marketing is a great solution. Drip programs allow you to automatically send pre-written emails when subscribers take certain actions or arrive at various stages of the buying process.
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Email marketing design services pricing
If you’re looking to invest in custom email design, WebFX offers one-time email design services to help you create aesthetically pleasing emails that drive results for your business.
With all of our email design plans, you’ll get a call-to-action strategy, email layout prototype, edits to email creative, creative build into HTML, incorporation of email into EmailMarketingFX (if applicable), responsive design, and email testing.
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FAQs about email marketing prices
Get quick answers to common questions about email marketing prices below:
How much does email marketing cost?
On average, email marketing costs $51 – $1000 per month.
The exact cost you’ll pay for email marketing depends on how many emails you want to send (and how frequently), as well as what tools you use. Larger lists and more frequent emails push costs upward, as do paid email tools.
For example, sending out 5 emails a month to 1,000 subscribers might cost you a few dozen dollars, but emailing 50,000 subscribers every day could cost hundreds of dollars per month.
How much of your marketing budget should you allocate to email marketing?
On average, most businesses allocate 6% -10% of their overall marketing budget to email marketing. However, how much you allocate to email marketing will depend on your business’s needs, goals, and the ROI you receive from email.
What is email marketing?
Email marketing allows you to promote your business, products, or services to your target audience with email messages sent directly to their inbox. You can send multiple types of messages, including sales emails, newsletters, product recommendations and upsells, new products or services announcements, and more.
Is email marketing worth the cost?
Yes, email marketing is worth the cost! Email marketing is an extremely beneficial digital marketing strategy that helps you earn an average ROI of $40 for every $1 spent.
With the right email marketing strategy, you can effectively keep your business top of mind, nurture and convert more high-value leads, earn more sales and conversions, and grow your company’s bottom line.