Online marketing is a perfect fit for EHR companies.
It’s basically a way of pre-qualifying potential leads: After all, the only hospitals, practices, etc. that get in touch with you as a result of online marketing are the ones that are open to digital solutions in the first place.
Online marketing is a pretty vague umbrella term, though, and it can be hard to pick a starting point for your EHR company.
Call 888-601-5359 to speak with a strategist about digital marketing services from WebFX, or keep reading to learn more about the channels your company can use to succeed online.
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What is online marketing?
Just like “traditional marketing” refers to different marketing and advertising channels like TV, radio, newspapers, and billboards, online marketing is an umbrella term that describes a number of digital marketing channels.
For most EHR companies, the important channels to focus on are web design, search engine optimization (SEO), pay-per-click advertising (PPC), and social media.
Web design refers to the look and feel of your company’s website.
If you plan to invest in an online marketing strategy, your website is the basis of all of your efforts. You need one that looks professional and provides users with clean, simple, easy-to-understand navigation.
As an EHR company, it’s especially important that you have an exceptional website. How can you convince a hospital or practice to digitize all of their records if your own website looks dated, broken, or unprofessional?
Search engine optimization (SEO)
SEO is the best way to attract qualified web traffic. It’s the practice of organizing your website in a specific way and building relationships with other websites so that your site will rank higher in search engine results.
SEO is not an instant process, and it can take months to see real results from your strategy. That being said, once you start seeing the fruits of your SEO labor, your web traffic can grow quickly and exponentially.
SEO is also an ongoing process. It’s not really a checklist so much as it’s a framework and process for maintaining your website and online presence moving forward.
Pay-per-click advertising (PPC)
PPC is as form of online advertising.
Under the PPC model, you’re only charged for your ads when users click on them. It doesn’t matter how many times your ads are displayed – you only pay when someone actually interacts with them.
This is a very beneficial advertising model because it allows for easy, instantaneous scaling as needed. You don’t need a big budget to see success with PPC advertising.
An example of PPC ads in action are the advertisements that appear at the top and along the sides of Google results when you search for something.
PPC is also great because it allows you to get quick results from search engines. Instead of waiting for months to see results from SEO, you can set up a few PPC ads and see them live and appearing at the top of Google in hours.
Social media can be challenging to use as a marketing tool for businesses that aren’t very public-facing, but there are still plenty of benefits to having active social media profiles for EHR and similar companies.
For example, a big hurdle for many EHR companies is the trust factor. Many people (especially older generations) value face to face interaction and trust tried and true methods like “pen and paper” over digital alternatives.
Interacting with potential clients (and the general public) via social media lets you break down those barriers. You can put a face to your company and educate potential clients on a more informal and friendly basis than you would otherwise be able to.
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Creating an EHR digital marketing campaign with marketing strategies
The most successful online marketing campaigns pull strategies from multiple digital channels.
For example, SEO and PPC tend to go very well together. You can see short-term traffic immediately with a good PPC campaign while you’re waiting for your SEO efforts to kick in months down the road.
It’s very important to note that there’s no “guaranteed win” in online marketing. Different channels suit different businesses and constant testing and adjusting is a must.
The effort is well worth your time, though. When you find a winning strategy for your company, you’ll reap the benefits for years to come.
Ready to boost your EHR company's revenue today?
One of the best parts about online marketing is that you can get started with some of these strategies today at no cost. However, partnering with a professional will drastically cut down on the time until you see results.
If you’re looking for a professional online marketing strategy, we’d love to help! WebFX is a full service digital marketing agency and we have years of experience crafting custom digital solutions for our clients.
Contact us today for more information or a free quote!