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hours of healthcare marketing experience

Top Clutch Digital Marketing Company Medical 2024 Award

Drive Revenue With a Healthcare Digital Marketing Agency

Keep your ROI strong year-round with exceptional Hospitals & Healthcare marketing strategies!

500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Healthcare digital marketing services from WebFX

Explore WebFX’s full-service healthcare digital marketing services below:

SEO with magnifying glass icon. SEO for healthcare

SEO with magnifying glass icon. SEO for healthcare

Search engine optimization (SEO) is a digital marketing strategy that involves optimizing your website’s content so it can rank higher in Google search results. In other words, healthcare SEO is all about helping make your website and it’s content visible to searchers on the Internet. The more optimized your content, the more potential patients who will see your site.

WebFX can help you navigate Google’s algorithms and user intent to help you’re content rank, which we’ll do via methods like:

Finger tapping buy icon. PPC advertising for healthcare

Finger tapping buy icon. PPC advertising for healthcare

Pay-per-click (PPC) advertising is another way to help increase your healthcare business’s visibility on Google. PPC advertising involves creating and launching paid ads through Google Ads. When optimized correctly, these ads can show up at the top of relevant search results or in the margins of third-party websites — right in front of the eyes of potential patients looking for a healthcare business like yours.

Expert insights from webfx logo

alexa gohn headshot
Alexa Gohn WebFX Healthcare Industry Expert

While SEO is a more long-term strategy, PPC advertising can be a great tool to help healthcare clients get traction in the search results fast. There is no waiting for pages to gain their footing while Google crawls them. You set your budget, run your ads, and watch the patient leads come in! There are plenty of best practices and regulations that the major search engines enforce with PPC advertising, so working with a digital marketing agency is essential for saving yourself a headache and getting results fast.

Our healthcare digital marketing firm can help you not just create your ads, but create and optimize landing pages as well. Then, we’ll help you bid on the keywords you want your ads to target, that way you can reach the right audience with your healthcare PPC ads.

Like Icon with heart and a thumbs up. Social media marketing for healthcare

Like Icon with heart and a thumbs up. Social media marketing for healthcare

Social media is constantly bustling with activity, making it a perfect place to market yourself to patients. With social media for healthcare businesses, you can show a different side of your team of providers to your audience and share valuable information with the world.

allergy associates twitter post

From informative content to posts that introduce your team to the world, WebFX can help you develop engaging content for your profile(s). Better yet, we can even help you manage your accounts, if that’s what you need.

Our healthcare digital marketing agency also specializes in paid social media ads, which appear in users’ feeds as promoted content or ads, rather than organic content. Through paid social media ads for healthcare, you can adjust your ad targeting to appear in front of your most valuable audience segments and prime your campaigns for maximum impact.

Desktop Icon with Mobile Icon hovering over it. Web design and development for healthcare

Desktop Icon with Mobile Icon hovering over it. Web design and development for healthcare

All of your digital marketing efforts will lead people back to your website. That’s why it’s imperative that you present a show-stopping site that encourages people to continue engaging with your business, whether it’s browsing treatments and services you offer, scheduling an appointment, or simply calling your office to learn more.

That’s why we offer web design and development services for healthcare businesses. From redesigning your site to helping improve its overall structure, we can help you create a site that’s easy to browse, functions smoothly, and most importantly, makes a positive impact on your patients.

Among other things, we can help you:

By the end, your site will be optimized to attract and retain patient traffic.

Write icon with pencil and paper. Content marketing for healthcare

Write icon with pencil and paper. Content marketing for healthcare

Content marketing is a strategy that involves creating compelling, informative content for your website to attract users. It goes hand-in-hand with SEO — first, you write the content. Then, you get it ranking in search results.

Content marketing is arguably the biggest long-term win for healthcare clients. Patients regularly go to Google to search their aches and pains, and the content in the search results can help guide them to their next provider visit. No provider has time to write a bunch of content for their website, and keep it up to date, so a digital marketing agency with qualified healthcare writers is an essential resource.

Alexa Gohn, WebFX Healthcare Industry Expert

Our healthcare digital marketing firm can assist you in creating a variety of content for your site, from professional service pages to informative articles and blog content. At WebFX we have a team of 100+ specialized content writers ready to help you craft engaging content for your site that makes an impact on search engines and attracts new patients.

Email icon. Email marketing for healthcare

Email icon. Email marketing for healthcare

Email marketing is exactly what it sounds like — the process of marketing to people through emails. At WebFX we can help you put email marketing into action by setting up email forms on your website where people can sign up to receive email content from you regularly.

Once you’ve built up a sizeable email list, we’ll help you create engaging emails to send out to your subscribers, all with the goal of keeping your healthcare business top-of-mind with your patients.

Hear What It’s Like to Work With WebFX!

Five gold stars

“WebFX has completely transformed my practice. With their support, I have expanded my practice significantly and grown exponentially. I could not have expanded to this degree, nor this quickly had it not been for the incredible efforts provided by WebFX and my team.”


Read WebFX reviews on G2

Custom healthcare digital marketing plans

Learn how our award-winning team of healthcare marketing specialists create solutions for your business.

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Starting at

$3,000 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a digital marketing plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within marketing, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase site traffic? Boost your online visibility and brand awareness? We’ll create a plan that aligns perfectly.


  • Expert advice on-demand from a team of over 500 strategists
  • Data-backed campaign optimizations and improvements
  • AI-powered strategy recommendations
  • Closed-loop ROI and customer journey tracking
  • Access to our in-house revenue acceleration platform, MarketingCloudFX
  • Nutshell CRM access
  • Marketing and sales data unification
  • Monthly campaign measurement, analysis, and revenue reporting
  • In-depth competitor and industry research
  • Continuous strategy management and improvement

Earn a 20% greater ROI with healthcare marketing experts

Get more than a marketing expert, get a marketing expert in healthcare. With WebFX, you’ll receive a dedicated team in healthcare marketing, helping your healthcare system increase its marketing ROI by 20% or more.

  1. Specialty hospitals
  2. Outpatient care centers
  3. Nursing homes
  4. Rehabilitation centers
  5. Medical laboratories

Solving key challenges for healthcare

Our website isn’t driving enough traffic

Our expert SEO specialists, copywriters, and digital advertisers will help you increase your website’s rankings when your target audience searches for your treatments online, so you can continuously drive traffic and revenue for your practice or hospital.

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We’re opening a new location

Set your new hospital, brand, or practice up for future success with a range of digital marketing strategies that get your new practice in front of potential patients and encourage them to sign up for your treatments.

Marketing icon with flame.

We’re not attracting enough patients

Get a steady flow of new patients to your practice, hospital, or brand with expertly crafted strategies that provide a seamless, engaging user experience for your website visitors, encouraging them to become patients.

Branch icon of a storefront.

We have high patient turnover

Offer new treatments or services and need to get them in front of your potential client’s eyes? Our range of revenue-driving digital advertising and marketing services have you covered and reach the people who need your facility the most.

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Hear from our clients

Drive more revenue

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2Xrevenue in six months

Drive more web traffic

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

3872%increase in sessions from SEO