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Get Noticed with a Web Design to Blow Away Your Cybersecurity Clients
Creating trust with your target audience is non-negotiable. You need to be able to convey credibility, good service, a quality brand, and impress clients instantly, all while providing a user journey that will convert them into a client. You have to do all that in less than a second.
So, how do you deliver an amazing web design for cybersecurity clients?
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insights from 85,500+ hours of technology marketing experience
Here, we look at five web design elements to include to get noticed by potential clients looking for cybersecurity services and software. We also have examples for each one so that you can get a visual understanding of how you need to compile your design for success.
Want to start the process already? Call us on 888-601-5359 to chat with a strategist about your website and how we can help you focus your design for your target audience to drive those leads!
1. Memorable design
Research shows that it takes less than a second for a person to form an opinion about your website. While the tone and copy of your website will solidify that first impression, the impression is largely based on the visual design.
Your design needs to convey your brand’s personality so that it stands out from your competitors. But, it also needs to convey professionalism, security, and reliability.

Example: If we look at the Business Information Group (BIG) and their web design for cybersecurity, you can see the professionalism they have created. In less than a second, you would have absorbed the white spaces, the clean banner and the simple headings. All of it contributes towards an overall good first impression that you feel safe with.
2. Professional aesthetics
A clean, uncluttered site will keep your website message clear. Be consistent with your colors, fonts, and imagery to give it the visual appeal of your brand identity.
Choose imagery that aligns with your brand’s focus on security. You can opt for photos showing your technology in action, or take the personalized route with professional team photos. Try to avoid ones that look like generic stock photos. You can also get a designer to create illustrations that are all similar, to convey different services or products.
Use a well-organized layout that helps convey that your company is modern and organized, implying professionalism and well-organized business operations. Certain color palettes, such as blues, grays, and whites, can also invoke trust.

Example: Ceeva has used many of these tactics in its web design layout. The front page has images of their employees providing solutions to clients in a professional, friendly manner. Their clean site uses a mix of blue shades with white to continue the trustworthy, professional theme.
3. Trust signals
Prominently display security badges and industry certifications, such as your ISO 27001 or SOC 2 compliance, on your homepage. Another way to give trust is through testimonials and case studies.
Featuring testimonials from satisfied clients takes time, but you can feature case studies while you build it up. Case studies can be about projects that you did, results that you achieved, and white papers about them.

Example: Shock I.T. Support uses partner logos on their cybersecurity website design shortly after the introduction. Immediately afterward, they show videos of real clients and their service, backing up their credibility.
4. Prioritize your user’s experience
Visitors should be able to find the information they need quickly and without confusion. There should be a well-structured navigation menu, clear headings, and an intuitive layout that creates a positive impression. Everything should run smoothly and be as user-friendly as possible.
Large portions of today’s traffic also comes from mobile and tablet devices. Your website needs to be responsive for these devices and adjust accordingly, while keeping the same uncluttered and clean aesthetics.

Example: One business that does web design for the cybersecurity industry well is Equinix. They have kept their site clean and optimized. Within the home page, they have painted user scenarios, which they have found solutions for, showing their client’s pain points and fixing them. Clients can quickly identify what solution they are looking for and go straight to that page for more information.
5. Conversion-focused design
There are a few ways to convert your design into a lead-conversion monster. The first is to ensure that your call-to-action (CTA) is well-placed and eye-catching in its design, but also that the copy is intriguing.
Use complementary colors that create a bit of contrast with your design to catch the eye. Instead of ‘sign-up’ or ‘find out more,’ try and be a bit more creative with your words. Think of the user and focus on their needs.
The second aspect is to peek behind the scenes with your analytics. Using heatmaps and other user behavior tools, you can see where your clients are scrolling, interacting, and tapping. This will tell you where hot spots are for an action. It will also tell you if your clients are getting stuck on a page or space, then leaving without following through. A few small changes and adjustments in the design will allow this space to be more engaging, and therefore convince your prospects to sign up.

Example: Beringer Technology Group has achieved this with their website by getting a CTA form to follow you through their content. With quick and easy access to contact them, it doesn’t matter where you are, you know they are ready to respond.
Get help with web design for cybersecurity from WebFX
You can learn how to create outstanding cybersecurity website designs for your clients with some coding knowledge, an eye for design, and an understanding of who your client is and what they want. Learning takes time, though, and a few years of practice and experience to get it right.
Or you could call us on 888-601-5359 and speak to a skilled strategist about your cybersecurity website. We can do an audit on your current site to identify pain points and areas that need improvement and work with you on a fresh design. We want to know about your objectives and how we can help you to achieve them to drive more revenue for your business!
Contact us online to learn more about our web design services!
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We Drive Results for Tech Companies
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