Ted has just accidentally slammed a door closed on his thumb, and he needs to get to a doctor — fast. But he doesn’t know where to go off the top of his head, so he rushes to his computer and does a quick Google search. Then he drives to the first place he sees listed in the results.
Scenarios like the one above aren’t that uncommon when it comes to urgent care centers, as urgent care patients are typically in a hurry. That’s why it’s so critical for your urgent care center to have a strong online marketing campaign.
But what all goes into digital marketing for urgent care centers? What strategies can you use to reach people online?
Read on to learn more about urgent care center digital marketing, and then partner with WebFX’s team of over 500 experts for our quality digital marketing services. Just call 888-601-5359 or contact us online to get started today!
6 expert strategies for urgent care center digital marketing
Urgent care digital marketing is composed of many tactics, but several strategies stand out from the rest. We’ll explore each of those strategies below.
Here are six urgent care online marketing strategies to help your clinic bring in more patients!
1. Search engine optimization (SEO)
Perhaps the most significant urgent care digital marketing strategy is search engine optimization (SEO). SEO involves optimizing your web content to rank in Google search results, where people can find it when they search for urgent care clinics.
The most important SEO tactic is to include keywords — that is, search terms — in your written content, so Google will know which searches to rank it for. There are plenty of SEO tactics you can implement too, however, including:
- Earning backlinks (links to your content from reputable websites)
- Optimizing images on your site
- Using HTTPS
- And more!
For urgent care clinics, one of the best tactics is to create or claim your Google Business Profile. That will allow you to show up near the top of local searches for urgent care clinics, which is the optimal place to appear when people are in a rush.
2. Pay-per-click (PPC) advertising
Another way to show up in Google search results is to use paid advertising, specifically pay-per-click (PPC) ads. These ads appear above organic results and usually look similar to them except for the “Ad” label in the top corner.
To launch a PPC campaign, you can create an account in Google Ads. From there, you can bid on specific keywords that you want to target with your ads. Whenever someone searches for a particular keyword, Google will display ads based on:
- Bid amount
- Quality Score (Google’s assessment of an ad’s quality)
With well-designed ads and an optimal bid strategy, you can soon have ads appearing at the top of urgent care search results in your area. Best of all, you only have to pay for PPC ads when people click on them!
3. Social media marketing and advertising
Targeting Google searches is great for catching people who are in a rush to find a clinic, but that’s not your only option for urgent care online marketing. Social media is another fantastic advertising opportunity.
When you market on social media, you can familiarize people with your clinic before they even need to go there. Then, when they need to rush to a clinic, they’ll already have yours in mind, so they won’t even have to do a Google search — they’ll simply come straight to you.
You can market on various social media platforms by posting infographics, videos, and other marketing materials designed to engage users. Social media gives you an outlet to interact directly with your potential patients, who may have questions or comments for you.
You can also use paid social media advertising to reach users. Social media ads allow you to place ads right in users’ social media feeds. They also let you target users based on demographics like age and location, so you can reach just the right audience.
4. Web design and development
Virtually all of your urgent care online marketing will lead back to your website, which is why web design is a critical strategy to use. Very little of your SEO or social media will matter if it leads users to a poorly made website.
There are a variety of things you can do to improve your web design, including:
- Optimizing your page speeds
- Making your site mobile-friendly
- Using clear navigation
- Clearly branding your site
- And more!
A site with bold and unique branding will help you stand out, while optimizing technical elements like page speed and mobile-friendliness will help everything run smoothly for users. The cleaner and more efficient your site appears, the better your clinic will look.
5. Content marketing
Another strategy you can use to draw people’s interest online is content marketing. Content marketing is where you craft engaging web content on your website. Your content can be written — like blog posts or service pages — or take another form, such as video.
Whatever form it takes, your content should provide users with information related to your business that users might find interesting. Maybe you talk directly about the type of treatments your clinic offers, or maybe you write about general medical advice.
Content marketing also fits neatly together with SEO. Your content draws users to your site, while your SEO helps users find that content in Google.
6. Email marketing
A final way to improve your urgent care digital marketing is to use email marketing. As you might expect, email marketing is where you send emails out to users to advertise your clinic. But you don’t send the emails to just anyone — only those who sign up for them.
On your website, you can set up email capture forms, where you offer to send people a newsletter or blog updates via email. Interested users will submit their email addresses, enabling you to start building out an email list.
Try to keep your email forms short and place them where users will encounter them — in blog posts, for example.
As your email list grows, you can begin sending emails to the addresses on it — but be sure only to send the materials they signed up for. Don’t gain their subscription by promoting a newsletter, only to send them nothing but ads later on.
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WebFX can optimize your urgent care center digital marketing
Ready to bring in more patients to your urgent care clinic? We’d love to give you a hand! At WebFX, we know digital marketing for urgent care centers, and our more than 1,020 testimonials prove that we also know how to make our clients happy.
With our digital marketing services, you’ll get help optimizing for every single one of the strategies listed above. You’ll also receive a dedicated account representative to keep you closely informed about everything we do for you.