As a specialized medical care provider, it’s likely that you rely heavily on referrals and word of mouth to keep patients coming to your practice.
But although referrals can help your practice maintain a steady flow of patients, if you want to stand out among your competition and grow your business, an Internet marketing campaign is essential.
Internet marketing includes a variety of strategies like SEO, PPC, web design, and more that help drive valuable traffic to your website, and in turn – more patients to your practice.
Call 888-601-5359 to speak with a strategist about Internet marketing services from WebFX, or keep reading to learn more about how you can start using online channels to reach more patients.
Many urology practices wonder if they really need an Internet marketing campaign since they are such a specialized service. In reality, being a specialized service makes it all the more necessary to stand out among your competition, and the best way to do so is with an Internet marketing campaign.
Internet marketing helps your practice be visible online, where patients are actively looking for healthcare providers.
Google users perform over 3.5 billion searches every day, and if you aren’t optimizing your website for visibility, you’re missing out on potential patients.
As a urology practice, there are several strategies you can use to reach new patients online.
SEO, or search engine optimization, is the most important Internet marketing strategy to any practice, and urology is no exception.
SEO is the practice of optimizing your website so that Google can easily read and index your pages – allowing your website to show up higher in results pages for searches related to your business.
When you show up higher in search engine results pages, or SERPs, you give patients a better chance of finding your practice online.
SEO takes multiple approaches to optimize your website, including on-page and off-page SEO.
On-page SEO includes things like the inclusion of valuable keywords in your content, optimizing images on your pages, creating original content, and having a responsive web design.
It’s important to include valuable keywords in your content so that users can find you based on what they’re searching for online. For example, it would be beneficial to your practice to target keywords like “kidney stone treatment,” or “urologist in [your city].”
Off-page SEO refers to off-site strategies that help your website climb in results pages, including link building and creating a social media presence.
PPC, or pay-per-click, is an advertising model that allows your practice to show up where patients are already looking online.
You can run PPC ads in both search engines and on social media, and you can target your specific audience in both. In search engines, you can target your potential patients by the keywords they search, and on social media channels, you can target users based on demographic, location, and interests.
PPC works on a bidding system in which you set a price for how much you’ll pay the advertising platform every time your ad is clicked. Since you only pay when your ad is clicked, PPC is a great way to advertise on a budget.
Email marketing can be especially useful with specialized practices. It allows you to share new information with current and potential patients, which keeps you in recipients’ minds when they need your services.
In order to start an email marketing campaign, you first have to compile a list of subscribers. You’ll have to get permission from each user, so contact forms on your website are especially useful.
After you have a subscriber list in place, it’s time to start emailing. Emails can include a variety of information, from changes to your facility to industry news.
It’s a great place to update recipients on new staff members, wish them happy holidays, or inform them of any new services you’re offering.
You may not consider your website design much of a marketing element, but it’s actually one of the most important. When a visitor gets to your site, your website is how they’ll form their first impression of your practice.
If you have a disorganized and cluttered website, it’s likely that visitors will think the same of your practice as a whole.
Your site should be welcoming and easy to navigate, so that users can find exactly what they’re looking for.
You should also include pictures of your practice, staff, and numerous calls to action so that future patients know how to contact you.
At WebFX, we understand the competitive nature of your practice, and we know how to make your site stand out among your online competitors. Our experienced team of Internet marketers will create a custom strategy to help you build online visibility and reach new patients.
Contact us today for more information and a free quote!