As a property management company, you rely on referrals and traditional advertising methods to attract new business.
But did you know that search engine optimization (SEO) can help you reach new customers that might not see your advertisements?
Property management companies need to work hard to attract prospects, convince them to convert, and turn them into paying customers. You have to push sales while fostering trust and showing the customer that you’re on their side. That’s a lot to consider, but with the right SEO strategy, you can do all of that and more to expand your reach to new customers.
To learn more, contact us at 888-601-5359!
Want to create a custom SEO plan?Contact WebFX
SEO includes a range of different strategies that website owners can implement to help their pages show up better in search engines. SEO is especially crucial for property management because people look for places to rent and buy online. Now, more than ever before, the internet is the most popular place to connect with potential residents.
To make sure you properly reach out to those prospects, there are some strategies help you right away.
Keywords are the terms that your potential customers use to research your industry. To make sure they can find you, you also need to use those terms on your website. Determine the keywords that are important to your business, research them with tools like KeywordsFX and Keyword Tool, and use them naturally throughout your website.
However, you don’t want to use keywords too much — it’ll make your site appear spammy and unreliable.
Location is critically important when it comes to SEO for property management. After all, if you’re in Philadelphia, you don’t want to attract property owners and renters from Seattle. Your efforts should be focused on the local area, and your search terms should be location-specific to attract qualified leads.
Location-specific keywords can include the name of your city, town, or region, and you can increase the chance someone will find you by including your business’s name, address, and phone number on your website. In addition, you can create a Google My Business page and a Google+ account for your company, both of which help you show up for relevant searches in your area.
Bill Craig WebFX President
Every page on your website is an opportunity to attract new customers. Each individual page has tons of SEO potential, and it also has the potential to convert site visitors into paying customers. While there are dozens of SEO considerations for each page, these few standards will lay the foundation for your web presence:
Keep your site design simple, yet elegant. This will make it easier for the search engines to crawl your site, and it’ll also be easier to read for users. Basically, the easier you make your site to read for both search engines and users, the better results you’ll see.
Connecting with social media channels will help you reach and interact with the right audience. SEO for properly management always involves a solid social media plan. Here are a few tips:
Here at WebFX, we don't just drive results for our clients. We build relationships. Hear about our relationship-driven digital marketing from some of our satisfied clients.
WebFX is a full-service Internet marketing agency that specializes in SEO. We know all of the different strategies that websites can use to show up in search engines while also fostering a community around their brand. We’ve helped businesses take huge leaps in growth, and we can do the same for you.
Contact us today to create an SEO plan that is specific to your business. You’ll be glad you did.
Call 888-601-5359 or contact us online today to see how WebFX can improve your online performance.