Property Management Marketing: 4 Strategies for Growth

Are you looking to attract more clients to your property management company? If so, it’s time to invest in property management marketing to help you reach more leads and earn more sales through online channels like search, social, and more.

On this page, we’ll provide you with four marketing strategies for property management marketing. Check out our digital marketing services to see how you can grow your business online.

Or, keep reading to learn more about Internet marketing for property managers and firms. You can also call us today at 888-601-5359 to speak with a strategist about digital marketing plans for your business.

Want to speak with an expert? Call us at 888-601-5359

1. Invest in local search engine optimization (SEO) to reach more leads

If you want to do digital marketing for property managers right, you must invest in local search engine optimization (SEO). Local SEO is the process of optimizing your website and claiming your local listing to help people in your area find your company.

Considering four in five consumers use search engines to find local information, you don’t want to miss the opportunity to drive local leads to your property management company.

If you’re going to include local SEO in your property management marketing plan, there are two parts you’ll focus on to build your local presence:

Claim your Google My Business listing

To drive local leads to your business, start by claiming your Google My Business listing.

When users conduct local searches using key phrases like “in [city]” or “near me,” it generates a box with three local listings that fit their search. This box, known as the local SEO 3-pack, contains three Google My Business listings.

local seo three pack for property management companies

Once you claim your listing, fill it out completely. Verify that your name and address are correct. You’ll also want to add additional information to your listing, like photos, contact information, and a short blurb about your business.

By filling out and claiming your listing, you’ll help your property management company appear in more local searches.

Adapt your website for local searches

Local SEO is a great Internet marketing strategy for property managers.

If you want to start attracting local searchers, you’ll need to adapt your site for local searches.

The best way to tailor your site for local searches is by using local keywords. You can find local keywords by conducting keyword research. Local keywords, like “property management company in Los Angeles,” are great for attracting local leads.

Aside from keyword selection and integration, you’ll also want to follow best practices like earning reviews and optimizing for voice search.

Reviews help more people choose your property management company.

Your reviews provide new clients with insight into your firm and help them determine if your business is a good fit for them. When you earn positive reviews, you help build trust with new leads and get them to choose your property management company.

The second-best practice, optimizing for voice search, is critical.

More than 55% of voice search users use this technology to find local businesses or explore the area. People will use voice search devices, like smartphones or speakers, to discover your property management company, so you optimize for voice search to reach these leads.

These two tactics will help your local SEO strategy and drive more leads to your property management company.

2. Use content marketing to educate your audience

You want people to trust your property management company and see you as a suitable option for handling their properties. So, how can you show your audience that you're knowledgeable, and they can trust your expertise?

With content marketing, you will establish your authority in the property management field, and demonstrate your knowledge to leads.

To start with content marketing, you’ll need to start by choosing your content format.

You can create various types of content, including:

You’ll want to use a variety of content to keep your audience interested and engaged with your property management company.

Content marketing lets you cover numerous topics.

You can share blog posts about how to find the right property manager or create videos that showcase the benefits of hiring a property management company. Through keyword research, you will find numerous topics that you can turn into content for your business.

To have an effective content marketing strategy, you must create content often. You’ll want to use a content calendar to help you schedule content to ensure you’re always putting new information out to your audience.

It's important to note that the quality of content is more important than the quantity.

If you put out ten low-quality pieces, you're not going to drive the results you desire. You're better off creating one, high-quality piece of content over ten low-quality pieces of content because it will lead to more engagement and your audience spending more time on your site.

Content marketing is one of the best marketing strategies for property management. It helps you establish yourself as an authority in your field and allows you to reach more qualified leads for your business.

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3. Build your social media presence to connect with prospects

Social media is an excellent tool for building a personal relationship with your audience.

You'll create a one-on-one connection where people learn more about your business and reach out to you if they need information. Social media marketing allows you to take advantage of social platforms and use them to attract people interested in your company.

If you’re looking to add social media to your property management marketing plan, start by choosing the right platforms for your business.

You have multiple options, including:

You can choose any number of platforms for your strategy.

Focus on platforms where your audience spends their time, though.

Your platform determines the type of content you post.

Platforms like Facebook offer numerous content options, while platforms like Instagram are hyper-specific and only provide two formats — videos and images. When you know your content formats, you know what type of content to focus on in your strategy.

In addition to posting organic content, you'll also want to look into social media ads. Social media advertising allows you to reach people who haven't found your business yet. These ads appear in relevant users' feeds, exposing them to your company and brand.

With social media, you can reach more people interested in your business and drive them to your social media pages and website. It’s a great digital marketing strategy for property managers looking to reach more high-value leads.

4. Use pay-per-click (PPC) ads to attract leads ready to convert

If you’re looking to earn more leads for your property management company, pay-per-click (PPC) advertising is another excellent solution. This strategy is a must-have for digital marketing for property managers.

These paid ads appear at the top of search results, above the organic listings and local SEO 3-pack. These listings are tagged with the word ad to indicate that they’re paid content.

PPC ads for property management companies

When you run these paid advertisements, you only pay when someone clicks on your ad. This model makes PPC one of the best options for businesses that only want to pay for relevant leads.

You can run ads through Google Ads or Microsoft Advertising.

To start running PPC ads, you’ll need to select your keywords. Keywords determine where your ads appear and who you reach.

Short-tail keywords, which contain one or two words, are highly competitive. These keywords have more bidders, which drives up the cost per click (CPC) for these keywords.

For the best results with your ads, focus on long-tail keywords, which contain three or more words, because they have a lower CPC and less competition.

After selecting your keywords, you’ll bid to get your ad placement. When you conduct keyword research, you’ll see a value that indicates the average CPC.

keyword value property management
average CPC for property management keywords

This number shows you the average amount companies pay for that keyword when running a PPC campaign. It helps you set an appropriate bid for your ad.

Your maximum bid and quality score will determine your ad’s placement. Once you have your placement, you’ll launch your campaign.

If you want to do property management marketing right, you must invest in strategies that help you reach people most interested in your business. Considering 46% of page clicks go to the top three PPC ads, you’ll want to invest in this method.

Invest in property management marketing today

With a property management marketing plan in place, you’ll start reaching more interested leads and drive them to your business. From SEO to social media marketing, you have options for growing your business online.

At WebFX, we have over a decade of experience creating marketing plans. As a full-service digital marketing company, we offer a suite of services for property management. With a team of over 200 experts, we’ll help you create a marketing campaign that grows your business.

Ready to invest in digital marketing for property managers?

Contact us online or call us today at 888-601-5359 to speak with a strategist.

Find out how WebFX can create a custom digital marketing strategy for your property management company.

Call 888.449.3239 or contact us online today
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