SEO for Luxury Brands: 3 Tips for Boosting Revenue and Sales
To help people find your luxury brand, you need to boost your presence in search results. By investing in search engine optimization (SEO), you’ll help your luxury brand attract more people looking to buy your products.
Jasmine wants to buy a luxury watch for her father for Father’s Day. She does a quick search and finds a website that offers just what she needs. Jasmine finds a watch her father will love, orders it, and waits with excitement.
This scenario happens commonly with luxury brands, and search engine optimization (SEO) plays a significant role. When people want to find luxury products, they turn to search engines to help them find the right products. If you aren’t investing in SEO for luxury brands, you’re missing a prime opportunity to earn more sales for your company.
On this page, we’ll provide you with the benefits of creating a luxury brand SEO strategy and tips to help you get started! Keep reading to learn more!
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3 benefits of SEO for luxury brands
If you’re on the fence about luxury brand SEO, it’s time to start looking at the benefits of investing in this strategy. Here are three key benefits of investing in SEO:
1. SEO for luxury brands helps you increase brand recognition
As a luxury brand, your brand’s reputation and recognizability are everything. Brands like Chanel and Louis Vuitton are instantly recognizable because of their distinct branding –– people know their products immediately. With luxury brand SEO, you build brand recognition that helps increase your visibility.
When someone searches for a luxury product, and your brand shows up at the top of the search results, your audience will discover your brand. If they click on your listing, they’ll spend some time getting familiar with who you are and what you offer.
Even if those prospects don’t convert immediately, they’ll be familiar with your brand and consider you when they’re ready to convert.
2. SEO for luxury brands helps you drive more traffic to your website
One of the benefits of SEO for luxury brands is that it helps you drive more traffic to your website. Driving traffic to your website is critical for helping you obtain new leads and earn more sales.
Luxury brand SEO helps your website rank higher for searches relevant to your business. You increase relevant traffic to your website when you rank highly in relevant search results. Driving more traffic to your website provides benefits like earning email subscribers, qualified leads, and sales.
3. SEO for luxury brands helps you increase sales
One of the biggest benefits of SEO for luxury brands is it helps you increase sales and revenue. From luxury watches to designer suits, people are turning to search engines to help them find the products they need.
With SEO, you help your luxury brand rank higher in search results, so more people find your brand when they search. If you offer what prospects need, they will purchase and increase sales for your business.
Investing in SEO for luxury brands will help you boost revenue for your company, so you can continue to grow.
3 tips for creating a luxury brand SEO strategy
Now that you know the benefits of SEO for luxury brands, it’s time to start building your revenue-driving strategy! Here are three tips to help you see success with luxury brand SEO:
1. Improve the user experience (UX) on your website
If you want to do SEO for luxury brands right, start by focusing on and improving the user experience on your website. When Google ranks your website, it considers thousands of factors in its algorithm. Many of these factors regard the user’s experience on your website.
Google aims to provide relevant search listings, but also provide a good experience. By focusing on improving UX on your website, you’ll improve your site’s ranking.
So, how do you create a better user experience?
- Ensure your website loads quickly: Users hate to wait for slow-loading pages –– they want to access information fast. Use Google PageSpeed Insights to see your website’s current load time and get helpful tips to improve.
- Provide relevant information: When you add pages to your website, make sure you’re providing relevant information on those pages. If someone searches “top 15 luxury brands,” the page in the search results should provide that exact information.
- Make sure you have functional navigation: When people visit your website, they may browse around to learn about the different products you offer. Make sure your navigation is functional, organized, and easy for visitors to use.
- Make your website mobile-friendly: More people are using their smartphones and tablets to shop online. You must integrate responsive design into your website to ensure it adapts to whatever device your audience uses.
By improving your website’s overall experience, you can keep prospects on your pages longer and boost your ranking in search results.
2. Identify and target relevant search terms
A key component of your luxury brand SEO strategy is targeting keywords. When users search for luxury items on search engines, they use keywords to help them find the right items. You must optimize your website for relevant key terms to help you appear in searches for luxury items.
To find the right keywords, start by conducting keyword research. Use a tool like KeywordsFX to help you generate a list of relevant key terms.
As you look at your list of keywords, keep in mind that it’s best to focus on long-tail keywords. Long-tail keywords contain three or more words, like “Italian silk suit.” These keywords are best for your brand because they’re specific, so they attract more qualified traffic than if you target more generic keywords, like “silk suit.”
Once you identify the keywords for your page, you’ll integrate them throughout. Your keyword should appear in your:
Integrating your keyword throughout the page, without keyword stuffing, will help you improve your luxury brand SEO.
3. Build your link profile
The last tip we’ll cover for luxury brand SEO is building your link profile. Links are critical for helping Google understand your website, as well as keep prospects engaged with your content.
There are two types of links you’ll want to focus on:
Backlinks are links to your website from other websites. These links are critical for building your website’s trust and authority.
You want to earn backlinks from other reputable brands or resources in your industry. For example, if there’s a popular and well-known luxury brand blog, earning a backlink from that trusted website can boost your SEO.
So, how do you earn backlinks?
A great strategy to try is looking for broken links on these authoritative websites in your industry. If you find a broken link, you can notify the website owners and provide link substitutions for them, which includes a link to a relevant page on your website.
Since you helped them discover the error, they’re more likely to replace their link with the one to your website. It’s a great way for you to build your website’s trust and authority, which ultimately helps improve your ranking.
The other type of link you’ll focus on in your luxury brand SEO strategy is internal links. Internal links are links on your website that lead to other pages on your site.
These links help Google crawl and index new pages on your website. Google will follow the link to the new page and add it to its index, so it can start ranking in search results.
Internal links are also helpful for keeping prospects engaged on your website. They can continually follow your internal links to learn about a new topic and spend more time on your website. It leads to increased dwell time, which leads to improved SEO.
Ready to get started with SEO for luxury brands?
Creating a luxury brand SEO strategy is the key to helping your business grow online. If you aren’t sure where to start with your luxury brand SEO efforts, WebFX can help.
We have a team of 500+ experts with over 3 million hours of expertise. Our team of experts knows how to craft SEO campaigns that drive more revenue for your company –– we’ve driven over $6 billion in revenue for our clients.