Skip to main content ↓

Did you know that 74% of people use social media to help them make purchasing decisions?

If you haven’t put your luxury brand on social media, you’re missing a prime opportunity to earn more sales for your business. Social media is an excellent platform for you to build relationships with your audience and help them get more familiar with your brand.

On this page, we’ll provide you with six tips for getting started with social media for luxury brands.

If you’re looking to launch your social media campaign now, contact us for a free quote or call us today at 888-601-5359 to speak with a strategist.

1. Know who you’re targeting

When you get started with social media marketing for luxury brands, you need to begin by establishing your target audience. You won’t have success with your social media campaign if you don’t know who you’re trying to reach.

To establish your target audience, look at your current customers. You’ll want to compile information like:

  1. Age
  2. Gender
  3. Occupation
  4. Income
  5. Buying habits
  6. Interests/hobbies

You can use this information to compile marketing personas. Marketing personas are fictional representations of customers in your target audience. You can use these personas to help you target the right people interested in your luxury brand.

Once you know who you’re targeting, you can figure out which platforms they use the most. Some of the most popular social media platforms include:

  1. Facebook
  2. Twitter
  3. Instagram
  4. Pinterest
  5. LinkedIn

You’ll want to use platforms where your audience engages the most, so you can deliver valuable information about your luxury brand.

Hear What It’s Like to Work With WebFX!

Five gold stars

“Our WebFX team was on top of everything. Best part is our lead contact felt like she was part of our company. She learned everything about our business so quickly and was able to be very efficient with our brand. Reacting to what we needed or wanted to change, making us feel so comfortable the whole way!”

Retail

2. Offer diversity with your content to keep your strategy fresh

When you’re starting with social media marketing for luxury brands, you want to make your content diverse. It’s critical that your content isn’t always the same stuff because your audience will lose interest in it. You need to keep your content fresh to keep up engagement.

One way to keep your content diverse is by utilizing different content formats. The type of content formats will depend upon your platform, as some are more focused than others.

So, for example, you can post the following types of content on Facebook:

  1. Photos
  2. Videos
  3. Links to content
  4. GIFs
  5. Text posts

If you’re trying to reach people on Facebook, you could make your content more diverse and exciting by trying different content formats.

Even if you can’t create different content formats, try diversifying the content itself.

In this example from Rolex, you can see they’re talking about their watches, then about a golfer sporting one of their watches, and then about their involvement in the U.S. Open Tennis Championships.

rolex content feed
So, even though the formats are all photos and videos, the content is diverse. It keeps it interesting for their audience and makes their audience want to continue engaging with their content.

3. Run social media ads to find new leads

Next on our list of social media strategies for luxury brands is to run paid advertisements. Social media platforms are a great place for you to advertise your business to people who haven’t discovered it yet.

rolex paid ad

These social platforms offer some of the most advanced targeting options, so that you can reach leads most interested in your business.

When you run social media ads, you’ll want to utilize different ad formats to figure out what works best for you. All social media platforms offer the following formats:

  1. Photo ads
  2. Video ads
  3. Carousel ads

If you want to use other ad formats, you must explore your platform to see what’s available.

When you run your ads, make sure your visuals are high-quality. Ads with low-quality visuals won’t drive the results you desire.

Additionally, you’ll want to ensure you choose the right call to action (CTA) button too. If you’re running a Facebook ad on one of your new luxury products, and you want people to get more information about it, a “Learn More” CTA is more suitable than “Shop Now.”

On the other hand, if you want people to purchase, using a “Shop Now” CTA is more suitable than the “Learn More” CTA.

Once you choose all the critical elements of your ad and launch it, you’ll want to track your ad performance. If your ad isn’t performing well, you can adjust to help it drive better results.

4. Engage with luxury brand lovers

A critical component of social media for luxury brands is engagement. You want to create a social strategy that encourages your audience to engage with your content.

Some ideas for creating engaging content include:

  1. Posting high-quality, visually interesting photos
  2. Posting a poll
  3. Asking questions about a new product, your product line, etc.
  4. Creating videos that showcase your product

Once you create this engaging content, you must keep tabs on who engages with your content. If you have people leaving comments on your content, you’ll want to comment back.

Even if someone leaves a comment saying, “I love this!” a simple reply like “Thank you!” or “We do too!” goes a long way in fostering a relationship with your audience.

Additionally, keep an eye out for complaints. Many people will use your content as an opportunity to air issues with your business.

luxury brand complaint in comments 300x273

Be sure to remain courteous and try to help the customer solve their problem.

5. Use user-generated content

User-generated content is an indispensable tool for your luxury brand. It’s one of the best social media strategies for luxury brands that want to showcase people using their products.

If you search #LouisVuitton on Instagram, you can see millions of posts about the brand and people showcasing their products.

louis vuitton content
People are posting about your product on their personal social media pages, which creates an excellent opportunity for you to use that content to promote your brand.

Did you know that 92% of people trust recommendations over a brand? User-generated content serves as a “recommendation” of your brand, which can help you get more people to buy your luxury items.

The best way to generate user-generated content is to create a branded hashtag. Encourage people to use your branded hashtag when they post about your business.

So, when you search the hashtag, you’ll get a curation of content about your brand. If you like posts you see, you can contact the poster and ask them if you can use it on your social page.

6. Use chat features to do customer service

Last on our list of social media strategies for luxury brands is to take advantage of social media for customer service. Most social media platforms offer the opportunity for people to message your company. You want to use this feature to your advantage.

When people message your business through social, answer them in a timely fashion.

tiffany chat box 173x300

If you want to streamline the messaging process on platforms like Facebook, you can utilize chatbots to help save your time. You can program your chatbots to answer simple and common questions, enabling you to spend more time answering more complex questions.

Using your social media messaging will create another way for you to connect with your audience and help answer questions fast.

WebFX is a Partner in Driving Results

Hear from HydroWorx, who saw a 131% increase in organic forms by partnering with WebFX

play icon2 Watch the Video Testimonial

Get started with social media for luxury brands today

Social media marketing is an excellent strategy for helping you connect with luxury brand lovers. You can help them get to know your brand better and nudge them towards purchasing your products.

If you aren’t sure how to start with social media for luxury brands, WebFX is here to help. We have a team of over 500 social savvy experts that can help you drive results with your social campaign.

In the past five years alone, we’ve driven over $10 billion in sales and over 24 million leads for our clients.

Want to launch your social media marketing strategyContact us online or call us today at 888-601-5359 to speak with a strategist!

We Drive Results for Luxury Brands

  • 14.9 million+ transactions generated for clients
  • 10+ different departments to support your website

Get a Quote

dots background

author image

background shape

Explore our retail & ecommerce case studies

Read our case studies for a more in-depth look at our results.

Furbo

76%

Increase in ROAS

Marketview Liquor

95%

Increase in revenue

StockWise Auto

48%

Increase in transactions YoY

Your
Business

IS NEXT

Get a free proposal
today!

Solving key challenges for luxury brands

Our website isn’t driving enough traffic

Boost your online visibility and brand awareness with our top-tier marketing services that increase your rankings in search results so you can outshine your biggest competitors and drive more qualified traffic to your website.

Website icon.

We’re not selling enough products

When you partner with WebFX, boosting your product sales is a breeze. Our expert designers and marketing specialists will optimize your product pages and ad campaigns for maximum conversions, ensure your site provides a great user experience (UX), and more.

Marketing icon with flame.

We aren’t acquiring new customers

Struggling to reach new members of your target audience so you can increase your sales? Our team can help you launch highly-targeted advertisements and marketing strategies that reach the people most likely to purchase your products (and turn them into loyal customers).

Branch icon of a storefront.

We’re not retaining customers

The team at WebFX specializes in helping your ecommerce store implement strategies that build brand loyalty to keep past customers coming back to purchase more of your amazing products.

Target icon with archery arrow hitting target.
TO TOP