If you’ve ever conducted a search online, there’s a good chance you’ve seen a PPC ad in the results. These are paid advertisements that appear at the top of the search results. PPC ads are listed above the organic listings, and they are tagged with the word “ad” so you know they are paid ads.
PPC ads operate on keywords. When users conduct searches, they use keywords to trigger results that are the most related to their search. You want to choose keywords for your ad that will draw in more qualified leads for your Washington D.C. business.
Once you select your keywords, you’ll bid for your ad placement. Your ad’s placement is where your ad appears in the search results with other PPC ads.
You need to set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.
Your maximum bid and quality score will determine your ads placement.
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One of the most unique features of PPC is that you only pay when people click on your ads. You don’t pay for impressions. This means that you are investing in reaching leads that are the most interested in your Washington D.C. business.
It doesn’t cost anything to set up your ad campaign. You don’t pay to run your campaign, either. The cost comes when leads click on your ads.
If you’re looking for a cost-effective strategy to help you reach qualified leads quickly, PPC is a great option.
PPC enables you to have complete control over your campaign.
This is a great feature because it helps businesses feel more involved in the process. When you spend money on a digital marketing services, you want to be able to control your campaign’s performance. PPC enables you to do that.
You can control various aspects of your campaign. One of these aspects is your ad’s appearance. Google Ads, the program that you use to create PPC ads, enables you to add various extensions and features to your ad. This includes adding call extensions, additional links, or additional lines of information in your ads.
This gives you the power to customize your ad, so it appeals to your audience the most. You can also control when your ad appears in the search results, so you can reach your audience when they are most likely to be online.
PPC gives you complete control over your budget. Whether you want to spend $100 or $1,000, you choose the amount that works for your Washington D.C. business. You will never exceed your budget or run into unforeseen costs.
PPC helps you draw in more qualified leads. When you run your digital marketing campaign, the goal is to attract leads that are more likely to convert. You want to earn conversions to help you Washington D.C. business grow.
This method is a great way to attract more qualified leads. When people find your ad, you know they are using your keywords to conduct their search. These leads are looking for a business just likes yours.
In fact, 65% of all high intent searches result in clicking on a PPC ad. These people are ready to convert but need to find the right business to fulfill their needs. PPC is a great method to draw in leads that are more qualified.
With methods like search engine optimization (SEO) you must wait to see results. It can take weeks or months to generate results and see the success of your campaign. With PPC, you can see results from the second you launch your campaign.
This makes PPC an appealing method because you can monitor your campaign and make changes. You can see results such as impressions, clicks, and conversions. It helps you see which aspects of your campaign are working and which ones are not.
It enables you to make changes to your PPC campaign. This means that you can drive better results for your Washington D.C. business. The ability to make changes helps you generate a more effective campaign that drives better leads.
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WebFX is an award-winning PPC agency with a location in Washington, D.C. Let’s take a look at what makes us so great.
PPC offers numerous benefits for your Washington D.C. business. You can earn more leads and conversions by investing in this method. To get the most out of this method, you need to have an effective PPC campaign.
At WebFX, we have years of experience creating PPC campaigns that drive results. We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team is Google Ads certified and knows how to structure campaigns that drive in more leads for your Washington D.C. business.
If you want a company that drives results, look no further. To date, we’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients. We focus on putting your success first.
While you grow and develop your digital marketing plan, you may find you want to invest in additional services. As a full-service digital marketing company, we offer various other services, including email marketing, social media marketing, and SEO. If you decide you want to expand your campaign, you can do it all in one place with us.
When you invest in digital marketing services, you want to know the cost to see if it fits within your budget. Many companies will hide their prices, which makes this a difficult task for your business. That’s why we offer transparent pricing.
With WebFX, you’ll always know how much things cost up front. We tell you our prices, so you can figure out what works best for your budget. Our company focuses on being upfront with our clients, so you never have to wonder where your money is going.
Our clients love the work we do for them. In fact, we have more than 550 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top PPC company like WebFX!
"WebFX has consistently driven more customers to my business year over year. It continues to climb. I'm very happy!”
If you’re looking to earn more valuable leads that turn into conversions, PPC is a great method for your Washington D.C. business.
Our team at WebFX can help you generate a PPC plan that drives more leads for your business. We have the knowledge to help you earn more leads that are more likely to convert.
Are you ready to see how we can help your Washington D.C. business reach new heights?
Contact us today to see how we can help you create a customized PPC campaign that drives results for your business.
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