- Setup of lead capture forms and lead reporting
- Ability to view lead source
- Web visitor company tracking
- Web visitor company tracking history report
- Web visitor company tracking daily email reporting
- Web access and lead management system user permission tiers
- Ability to view contacts at the web visitors company
- Ability to set up drip email campaigns
Marketing Automation can change your businses
Businesses that are looking to take advantage of the multitude of marketing services available on the Internet often feel overwhelmed with the variety of options available. But being aware that success with online marketing requires a strategy that provides a high return on investment (ROI) is only one piece of the marketing puzzle. So where does the future of Internet marketing strategy lie?
Marketing automation.
Internet marketing automation is extremely useful, regardless of what the rest of your strategy involves. It can help you reach your goals at a fraction of the cost, with an additional level of provided value for even higher ROI. And when you work with WebFX, you can do all of this with just one piece of software — MarketingCloudFX.
We get it — sometimes you want to speak straight to the source. To speak with a marketing automation specialist, feel free to give us a call at
Operations Manager | Medical Device Supplier
Our satisfaction has everything to do with WebFX. They listen, study our needs, take action, and are consistent in their proactive manner of communicating with our IT Manager and myself (Marketing Manager).
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MarketingCloudFX - Marketing Automation Solutions
MCFX MARKETING AUTOMATION
| Features | MarketingCloudFX | MarketingCloudFX w/ Call Tracking |
|---|---|---|
| Setup of lead capture forms & lead reporting | ✓ | ✓ |
| Ability to view lead source | ✓ | ✓ |
| Website call tracking - Up to 200 calls a month & 2 phone numbers | ✓ | |
| Ability to listen & download recorded website calls | ✓ | |
| Web visitor company tracking | ✓ | ✓ |
| Web visitor company tracking history report | ✓ | ✓ |
| Web visitor company tracking daily email reporting | ✓ | ✓ |
| Web access and lead management system user permission tiers | ✓ | ✓ |
| Ability to view contacts at the web visitors company | ✓ | ✓ |
| Ability to setup drip email campaigns | ✓ (Additional costs for the # of prospect emails sent to) | ✓ (Additional costs for the # of prospect emails sent to) |
| Lead scoring | ✓ | ✓ |
| Prospect alerts | ✓ | ✓ |
| SEO dashboards & reporting | ✓ | ✓ |
| Social media dashboards & reporting | ✓ | ✓ |
| Social media dashboards & reporting | ✓ | ✓ |
| Online review management system & alerts | ✓ | ✓ |
| 200+ SMEs behind campaign driving results | ✓ | ✓ |
| Monthly investment for WebFX customers spending at least $600 a month | Cost waived | Cost waived |
| Monthly investment for MarketingCloudFX software | $400 | $600 |
| Need more information? Call Us: 717-609-1553 | Sign Up | Sign Up |
3rd-Party Marketing Automation Solutions (Hubspot, Marketo, Act-On, etc)
| Features | Standard | Aggressive | Market Leader |
|---|---|---|---|
| Setup of 1 year marketing automation strategy | ✓ | ✓ | ✓ |
| Integration of website lead forms to marketing automation software | ✓ | ✓ | ✓ |
| Setup of micro conversion events for ROI tracking | ✓ | ✓ | ✓ |
| Drip email marketing research | ✓ | ✓ | ✓ |
| Drip email marketing strategy | ✓ | ✓ | ✓ |
| # of drip email marketing campaigns | 2 | 4 | 6 |
| Design & copywriting for drip emails | Up to 6 | Up to 12 | Up to 20 |
| Integration of webinar or event signups | ✓ | ✓ | ✓ |
| White paper marketing research | ✓ | ✓ | ✓ |
| White paper marketing strategy | ✓ | ✓ | ✓ |
| # of white papers | 1 - annually | 1 - bi-yearly | 1 - quarterly |
| Landing page research & strategy | ✓ | ✓ | ✓ |
| # of landing pages setup | 1 | 2 | 4 |
| Setup of white paper lead capture | ✓ | ✓ | ✓ |
| Setup of basic lead scoring | ✓ | ✓ | ✓ |
| Import of existing newsletter list | ✓ | ✓ | ✓ |
| Setup of newsletter into segmented lists | ✓ | ✓ | ✓ |
| Included email distribution send level | Up to 25k | Up to 25k | Up to 25k |
| Number of newsletters written & sent by WebFX | 1 - Every 2 months | 1 - monthly | |
| Design of newsletter template to match website & brand | ✓ | ✓ | ✓ |
| Prospect alerts | ✓ | ✓ | ✓ |
| Company web visitor tracking & reporting | ✓ | ✓ | ✓ |
| Company web visitor history dashboard & reporting | ✓ | ✓ | ✓ |
| Development or optimization of website blog | ✓ | ✓ | ✓ |
| SEO dashboards & reporting | ✓ | ✓ | ✓ |
| Social media dashboards & reporting | ✓ | ✓ | ✓ |
| 200+ SMEs behind campaign driving results | ✓ | ✓ | ✓ |
| # of blog posts per month | 2 | 4 | 8 |
| # of press releases | 1 - annually | 1 - bi-yearly | 1 - quarterly |
| A/B website conversion testing | 2 tests - every 60 days | 4 tests - every 60 days | 8 tests - every 60 days |
| Initial investment | $5,000 | $7,500 | $9,000 |
| Monthly service fee | $900 | $1,400 | $2,000 |
| Need more information? Call Us: 717-609-1553 | Sign Up | Sign Up | Sign Up |
The marketing automation software and services we provide at WebFX offer your company the power and ease of managing your online marketing presence with simple, but powerful marketing automation solutions and tools. We'll provide you with the increased functionality you need to access detailed site history and behavioral information about your leads all in one place. What could be better?
Full-Service Marketing Automation Solutions: The Right Way
There's a right way to develop a thorough marketing strategy. Proper reporting and frequent site conversion analysis are essential, but marketing automation can be the icing on the cake. That's why we offer marketing automation consultation to help you make the most of your online marketing efforts.
Our team of marketing automation consultants will create a custom strategy that’s tailored to your needs and designed to keep your business growing. They’ll integrate the marketing automation tools in MarketingCloudFX with the focus on taking your leads from the top of the marketing funnel through to the sales-ready process.
MarketingCloudFX uses tracking codes through social networks, email, and referring websites to track the behavior of your prospective customers. Then, it reports all of this information in your custom reporting dashboard.
The dashboard can record which search term was used to access your website, which link was clicked in an email, which social thread was followed, and much more. You can use this information to get a better understanding of the paths your leads take to becoming customers. With this knowledge, you can more effectively reach and influence your customers from first interest all the way through to the sale.
The marketing automation consultants at WebFX will also devise a plan to best report on the leads coming through to your business. This information gives you a big-picture view of your marketing strategy as a whole, and allows you to best leverage the channels that are bringing in your most qualified leads moving forward.
Unlike many marketing automation service providers, we don't use cookie-cutter marketing solutions for our clients. Our automation consulting services are designed to provide you with a custom-tailored system that will work for your company, specifically. And once we’ve determined the best solution for your business, we’ll work with you to implement it and improve it over time.
Some of our client Successes
case study ▸
case study ▸
“We measure our success by how much we WOW our clients.”
Bill Craig WebFX President
Introducing MarketingCloudFX
Are you searching for the right marketing automation solution for your business? WebFX can help.
As a leader in the field of marketing automation, we developed proprietary software for our clients called MarketingCloudFX. Read on to learn more about the features MarketingCloudFX includes and how they can help you make the most of your online marketing.
Lead Tracking
The lead tracking features in MarketingCloudFX can help you more effectively manage your leads by tracking where they come from and other relevant details. This allows you to see everything from their first all the way through to when they finally contact you. With this information, you can determine where your high quality leads are being generated while filtering out the "spam" or "junk" leads.
This feature also allows your Internet marketer to see which keywords are generating the most search traffic and site conversions for you. This will help them make the best decisions for your strategy moving forward.
The custom leads dashboard within MarketingCloudFX allows you and your Internet marketer to sort by any of the variables available, from date to traffic source to organic keyword and more. What's more, you can delete any 'junk' submissions that come in so you can get a better indication of your ROI from Internet marketing and know where to focus your future efforts.
You’ll also have the option to set up custom email alerts on a weekly or monthly basis for a comprehensive snapshot of your lead generation.
Company Tracking
You can also track the companies that have viewed your website (and how many times) within the MarketingCloudFX dashboard. Submissions in MarketingCloudFX will show a Google Places map of where the business is located, as well as the pages they’ve visited on your site, giving you more insight into the products and/or services they’re interested in.
B2B, ecommerce and even B2C companies will find this feature invaluable.
Lead tracking and company tracking are both included in MarketingCloudFX, which is available exclusively through WebFX.
CompetitorSpyFX
CompetitorSpyFX is a competitive intelligence tool that compiles all the information you need about your competitors and notifies you of each update their make to the SEO campaign. It provides an at-a-glance overview at how you compare in terms of traffic, market share, and key metrics like pages and linking domains that determine where your website ranks in Google.
Contact Our Marketing Automation Consultants
If you want the best in marketing automation services and the most useful marketing automation software available on the market today, WebFX can help. Contact us today for more information or to set up a consultation.
You'll speak with a marketing automation consultant who has the experience and talent needed to help you reach your goals with marketing automation.
Whether your interests lie within basic marketing automation solutions or our specialized MarketingCloudFX software, our strategists will work with you one-on-one to develop a plan that best fits your needs.
No matter what web marketing services you're in the market for, WebFX can help!
Want to get more from the web? You need the best marketing automation agency in the game! Call our web strategists at 888-601-5359 or contact us online today to get started on building and executing the right strategy for your business!
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