Marketing Automation Services: Market & Measure ROI With Ease

What is marketing automation?

Marketing automation is the use of technology to automate repetitive or complex tasks. For example, you can use marketing automation software to nurture leads automatically or calculate return on investment (ROI) across channels.

Why is marketing automation important?

Outside of marketing automation services, marketing automation offers the following benefits:

• Streamline lead nurturing efforts, like automated email workflows
• Expedite lead management and ensure information-sharing across sales reps
• Deliver personalized experiences at scale
• Calculate ROI across channels, timeframes, and more
• Determine user paths to purchase and credit appropriate marketing efforts
• Improve lead generation efforts through automated lead nurturing
• And more

If you want to learn more about marketing automation's benefits, check out our case studies!

Inside our full-service marketing automation solution

There's a right way to develop a thorough marketing strategy.

Proper reporting and frequent site conversion analysis are essential, but marketing automation services can be the icing on the cake. That's why we offer online marketing automation plans to help you make the most of your online marketing efforts.

Our team of marketing automation consultants will create a custom strategy that’s tailored to your needs and designed to keep your business growing. They’ll integrate the marketing automation tools in MarketingCloudFX with the focus on taking your leads from the top of the marketing funnel through to the sales-ready process.

MarketingCloudFX uses tracking codes through social networks, email, and referring websites to track the behavior of your prospective customers. Then, it reports all of this information in your custom reporting dashboard.

The dashboard can record which search term was used to access your website, which link was clicked in an email, which social thread was followed, and much more. You can use this information to get a better understanding of the paths your leads take to becoming customers. With this knowledge, you can more effectively reach and influence your customers from first interest all the way through to the sale.

The marketing automation consultants at WebFX will also devise a plan to best report on the leads coming through to your business. This information gives you a big-picture view of your marketing strategy as a whole, and allows you to best leverage the channels that are bringing in your most qualified leads moving forward.

Unlike many marketing automation service providers, we don't use cookie-cutter marketing solutions for our clients. Our automation consulting services are designed to provide you with a custom-tailored system that will work for your company, specifically. And once we’ve determined the best solution for your business, we’ll work with you to implement it and improve it over time.

MarketingCloudFX: Your answer to digital marketing automation services

Are you searching for the right marketing automation solution for your business? WebFX can help.

As a leader in the field of marketing automation, we developed proprietary software for our clients called MarketingCloudFX. Read on to learn more about the features MarketingCloudFX includes and how they can help you make the most of your online marketing.

Lead Tracking

The lead tracking features in MarketingCloudFX can help you more effectively manage your leads by tracking where they come from and other relevant details. This allows you to see everything from their first all the way through to when they finally contact you. With this information, you can determine where your high quality leads are being generated while filtering out the "spam" or "junk" leads.

This feature also allows your Internet marketer to see which keywords are generating the most search traffic and site conversions for you. This will help them make the best decisions for your strategy moving forward.

The custom leads dashboard within MarketingCloudFX allows you and your Internet marketer to sort by any of the variables available, from date to traffic source to organic keyword and more. What's more, you can delete any 'junk' submissions that come in so you can get a better indication of your ROI from Internet marketing and know where to focus your future efforts.

You’ll also have the option to set up custom email alerts on a weekly or monthly basis for a comprehensive snapshot of your lead generation.

Company Tracking

You can also track the companies that have viewed your website (and how many times) within the MarketingCloudFX dashboard. Submissions in MarketingCloudFX will show a Google Places map of where the business is located, as well as the pages they’ve visited on your site, giving you more insight into the products and/or services they’re interested in.

B2B, ecommerce and even B2C companies will find this feature invaluable.

Lead tracking and company tracking are both included in MarketingCloudFX, which is available exclusively through WebFX.

CompetitorSpyFX

CompetitorSpyFX is a competitive intelligence tool that compiles all the information you need about your competitors and notifies you of each update their make to the SEO campaign. It provides an at-a-glance overview at how you compare in terms of traffic, market share, and key metrics like pages and linking domains that determine where your website ranks in Google.

Is MarketingCloudFX compatible with other platforms?

Yes! MarketingCloudFX is compatible with several platforms, including:

• Salesforce
• Shopify
• Marketo
• Amazon Seller Central
• Microsoft Dynamics 365
• And more

If you have questions about our digital marketing automation service's compatibility, contact us online!

Get started with marketing automation services

If you want the best in marketing automation services and the most useful marketing automation software available on the market today, WebFX can help. Contact us today for more information or to set up a consultation.

You'll speak with a marketing automation consultant who has the experience and talent needed to help you reach your goals with marketing automation.

Whether your interests lie within basic marketing automation solutions or our specialized MarketingCloudFX software, our strategists will work with you one-on-one to develop a plan that best fits your needs.

No matter what web marketing services you're in the market for, WebFX can help!

Want to get more from the web? You need the best marketing automation agency in the game! Call our web strategists at 888-601-5359 or contact us online today to get started on building and executing the right strategy for your business!