Table of Contents:
The Complete Ecommerce Startup Guide
- An Introduction to Ecommerce
- Defining Your Niche, Strategy, and Goals
- Picking an Ecommerce Platform
- Setting Up Your Store
- Designing Your Website
- All About Ecommerce SEO
- Offering Amazing Customer Service
- Time to Launch!
- Ecommerce Marketing Methods
- Common Mistakes to Avoid
- Long-Term Ecommerce Website Maintenance
- Further Reading & Additional Resources
Below you’ll find some links to additional reading and resources that you may find useful as you prepare to start your journey into the world of ecommerce, or continually improve your site. Thanks for reading!
Getting Started in Ecommerce
6 Important Tips to Get Your Ecommerce Startup Off the Ground – A great article on VentureBeatwith tips based on real experience.
70+ Ecommerce Best Practice Tips – Econsultancy rounded up some great tips that will be especially useful for newbies.
How to Start a Successful Ecommerce Business – Advice from the US Small Business Administration.
Checklists, Templates, and Guides
Holy Grail of Ecommerce Conversion Optimization – An enormous, and incredibly helpful, guide and checklist from Moz on increasing your site conversions.
Ecommerce Marketing Plan Template – Also created by WebFX!
The Ultimate Guide to Dropshipping – Shopify’s guide on dropshipping to customers.
On-Page SEO Checklist – Another WebFX guide relevant to your store’s SEO.
Ecommerce Platform Reviews
Reviews.com – Has some simple reviews of 64 shopping carts.
eCommerceFuel – Offers more in-depth reviews of popular options.
CMS Reviews – CMS Critic has a ton of user-submitted reviews with honest feedback.
Website Design/Theme Resources
Note: most ecommerce platforms have themes available for download on their site, or may link to recommended designers who can create a custom theme for you. It’s always easiest to start with the CMS to find a theme, or to search specifically for “[name of your CMS] theme” to find something that will work for you.
ThemeForest – Offers over 14,000 themes for Magento, Joomla, Wordpress, and many other carts and websites.
TemplateMonster – Has some CMS themes, general website themes, and other options.
Bigtheme – Has themes for Magento, OpenCart, Wordpress, and others.