What are the AI features in Google Ads Intelligence?

Now that we've covered the definition, let's talk about what features actually come with Google Ads AI. The total number of features varies depending on how you count, but for this list, we'll be focusing on seven core features: smart bidding, broad match, conversational experience, responsive search ads, optimized targeting, automatically created visual assets, and YouTube creative tools.

What are the best practices for using AI in Google Ads?

Here are a few tips you should follow when using Google AI advertising features: train the AI with historical data, don't give the AI full control, and measure the results of your AI-driven ads.

Digital Marketing Strategies For Marketing Managers

Q: What is Google Ads Intelligence?

Google Ads Intelligence refers to a suite of AI-powered tools that Google offers through its ad platform. Some of these tools have been around for years and recently got upgraded, while others are brand new. All of them, though, rely on AI (generative and otherwise) to help you build your campaigns the way you want them.

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How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting for […]

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