Why does home improvement marketing matter?

Home improvement marketing is essential because relying solely on referrals and word of mouth may not generate enough leads to grow your business, especially due to seasonality and market competition. Online marketing strategies help your business become more visible when potential customers are actively researching their options, making it more likely for them to become leads.

What are the best marketing strategies for home improvement companies?

The five most effective strategies are: 1) Building out your local online presence, 2) Running paid advertising campaigns, 3) Taking advantage of SMS marketing, 4) Creating helpful DIY content on your website, and 5) Marketing yourself across multiple channels.

How can I build out my local online presence?

You can build your local presence by creating and optimizing a Google Business Profile, getting listed in local business directories, targeting local keywords on your website, and ensuring your business information is accurate and complete to appear in local search results and 3-packs.

What types of paid advertising are recommended for home improvement companies?

Recommended paid advertising options include pay-per-click (PPC) search ads, display ads, social media ads, and especially Google Local Services Ads (LSAs), which appear at the top of Google search results for local service businesses and operate on a pay-per-lead basis.

What are the benefits of SMS marketing for home improvement businesses?

SMS marketing boasts a 98% open rate, making it highly effective for connecting with leads, especially after they take actions such as filling out a form. SMS can be used for appointment scheduling, confirmations, and personalized communications, increasing engagement and conversion rates.

What kind of content should home improvement companies create for their website?

Home improvement companies should create helpful DIY content, such as blog posts and videos that walk users through simple home improvement tasks. This content attracts potential customers, builds trust, and positions your business as an expert, increasing the likelihood that customers will hire you for larger projects.

Why is it important to market across multiple channels?

Marketing across multiple channels—such as search engines, social media, email, and SMS—ensures you reach a wider audience and remain top-of-mind as customers move between platforms. Omnichannel marketing, in particular, provides consistent messaging and a seamless user experience, increasing brand recognition and conversions.

How can WebFX help my home improvement business with digital marketing?

WebFX has 29 years of experience creating custom digital marketing strategies for home improvement businesses. They offer services such as SEO, PPC, content marketing, web design, recruitment marketing, conversion rate optimization, and more. You can contact them online or call 888-256-9448 to learn how they can help grow your business.

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