What's the difference between copywriting and content writing?

Copywriting is about driving your audience to perform your desired action, such as urging them to subscribe to your newsletter or add items to their carts. On the other hand, content writing is focused on nurturing relationships with your audience, prospects, and customers.

Does my business need copywriting or content writing?

Your business needs both. A robust marketing strategy uses both copywriting and content writing.

What are the skills needed for content writing and copywriting?

Content writers are tasked to do extensive research to craft helpful content for their audience. They must have these skills: blog post writing, writing press releases, white paper and case study writing, and writing for newsletters, magazines, and books. Copywriters must have a way with words that convey urgency and the need to act. They must have skills in the following: brand slogans and product taglines, ad copies, landing page copies, email marketing copies, and social media copies.

Digital Marketing Strategies For Marketing Managers

Featured

SEO

Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed

In less than three months, Google's AI Mode went from an opt-in feature in Search Labs to the newest member of the Google Search experience. Now, users can have an end-to-end AI search experience. https://www.youtube.com/watch?v=sxUBThVQLjU But, what does that mean […]

8 minute read