What’s the difference between a slogan and a tagline?

A slogan typically captures a brand’s mission or values and is used across multiple campaigns. A tagline is often more product-specific or focused on a single aspect of a brand.

What makes a brand slogan effective?

Great slogans are short, emotionally resonant, and aligned with the brand’s identity. They often include rhythm, power words, or a unique value proposition.

Can a brand have more than one slogan?

Yes. Brands may use different slogans for specific products, campaigns, or audience segments, while maintaining a consistent brand voice.

How often should I change my brand slogan?

Only when your positioning changes significantly. A strong slogan can last decades — if it still resonates, there’s no need to replace it.

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