Shipping Revenue Growth for Great Northern with Integrated Digital Strategies

great northern2

Discover how Great Northern, a leader in packaging and distribution solutions, transformed its online presence and drove significant growth in traffic and sales with WebFX. By leveraging custom SEO and PPC strategies, Great Northern enhanced lead quality and captured more sales-ready prospects. Explore the targeted solutions that contributed to this remarkable success and learn how digital strategies can elevate your business.

109%

INCREASE IN ORGANIC TRAFFIC YOY

103%

Increase in Organic Form Submissions

31%

INCREASE IN FORM SUBMISSIONS FROM PAID TRAFFIC

“WebFX has helped us realign our marketing strategy to better utilize digital marketing and sales channels. Using paid and earned media channels and accurately measuring the success of these efforts has helped us grow our revenue in multiple business units.”

Before WebFX

Struggled to reach and attract enough businesses in wholesale, commercial, and retail sectors.
Limited visibility in search results affecting lead generation.
Underutilized digital marketing channels leading to missed opportunities.

After WebFX

Enhanced online presence and authority in the industry.
Improved engagement with high-quality, sales-ready leads.
Streamlined digital marketing approach integrating SEO and PPC strategies.

weftec booth

Great Northern is a premier provider of innovative packaging, shipping, merchandising, and distribution solutions, serving the wholesale, commercial, and retail sectors. With a main hub in Appleton, Wisconsin, and offices in five states, Great Northern is committed to delivering exceptional service and solutions that help businesses manage their operations efficiently.

WebFX Approach

Earning Quality Leads to Close More Sales

Great Northern wanted to increase leads and close more sales but struggled to reach their target businesses. WebFX crafted a custom SEO strategy to enhance Great Northern’s website traffic quality. This included identifying high-value keywords, developing content clusters to build authority, conducting an indexability audit to improve search rankings, and strengthening the company’s backlink profile to boost trust and industry authority.

“WebFX has helped us grow profitable sales from digital channels by helping us find new customers online.”

Driving High-Quality Leads with PPC

To complement their SEO efforts and increase lead quality, WebFX implemented a custom PPC strategy. Recognizing that PPC traffic is more likely to convert, WebFX identified and targeted specific keywords, adjusted ad bids to maximize ROI, and crafted engaging ad copy tailored to Great Northern’s solutions. By leveraging ad extensions, they increased clicks and traffic, effectively reaching the right leads and driving conversions.

“We have also been able to better measure metrics with RevenueCloudFX and integration with our CRM. Overall, WebFX has helped us create more sales leads and brand awareness.”

Integrating Digital Marketing for Revenue Growth

With an integrated SEM strategy in place, Great Northern saw a significant increase in both organic and paid traffic. The company doubled its organic traffic and substantially increased form submissions from both organic and paid channels. This growth in sales-ready leads allowed Great Northern to expand its customer base and boost its bottom line, demonstrating the power of a cohesive digital marketing approach.

WebFX has helped us drive more website traffic, leads, and sales via PPC and SEO services. We started with one subset of our brands and now work with them on digital initiatives for all our business units and brands.”

Results