Hayward Turnstiles Case Study: A Manufacturer’s Success Story

Hayward Turnstiles building

Hayward Turnstiles previously invested time and resources in search engine optimization (SEO) and pay-per-click (PPC) advertising to boost online visibility. However, like many other businesses, they failed to consistently manage it, leading to a fall in their rankings.

They were impressed by WebFX’s rave reviews and great pricing and reached out asking us to turn their luck around with a custom digital marketing strategy, which is now driving impressive results for them.

Learn more about how we helped Hayward Turnstiles increase conversions with SEO and PPC.

2,319%

ROI from PPC

583%

YoY increase in revenue won from PPC

51%

YoY traffic increase from PPC

“Our business lives off of inbound leads. WebFX’s work in the PPC and SEO space has allowed us to become more visible online than ever before. This translates to more inbound leads and, as a result, more converted business.”

Hayward Turnstiles

Before WebFX

Decline in SEO performance and website traffic
High CPC for Google Ads
Decreasing PPC effectiveness
Low conversions on paid advertising campaigns

After WebFX

Reduced CPC for ad campaigns
Higher PPC conversions across platforms
Improved SEO control and management
Higher year-on-year (YoY) traffic and conversions
Impressive return-on-investment (ROI) from PPC

Hayward Turnstiles headquarters

Hayward Turnstiles is an independent American turnstile manufacturer that sells frictionless turnstile security solutions.

They redefine what it means to be a turnstile manufacturer and offer comprehensive solutions that take turnstile projects from concept to reality. Their services include designing layouts, offering product recommendations, and advising project direction.

Besides being a 100% independent American business, Hayward Turnstiles has an A+ Better Business Bureau Rating and is an award-winning product innovator.

WebFX Approach

Custom SEO plan tailored to their goals

We implemented a custom SEO plan to help them reclaim the top spot in the relevant search engine results page (SERP). Here’s how we implemented the custom SEO plan:

Conducting an SEO audit of their website, analytics data, Google Search Console data, and competitor assets to find optimization opportunities.
Improving website content by including keywords relevant to B2B customers looking for turnstile solutions.
Optimizing metadata, including title tags and meta descriptions, to attract more people to click through to the Hayward Turnstiles website.
Focusing on page load speeds, smooth navigation, and site security optimization for better engagement and dwell time.
Consistent monthly SEO that involves tracking and analyzing traffic clicks and conversions to verify what’s working and what’s not.
Incorporating custom link-building strategies to attract high-quality backlinks.

“WebFX is helping us regain the top spot in search engine visibility in our industry.”

PPC strategy for instant visibility

Hayward Turnstiles also invested in WebFX PPC services to drive immediate online visibility. It involved:

Creating custom ad copy and graphics that highlight their unique selling points.
Designing custom landing pages to boost engagement and push users down the sales funnel.
Managing and optimizing Hayward Turnstile’s bidding strategy.
Optimizing their advertising budget for high-volume and low-cost keywords that boost conversions.

“We get more inbound leads than ever before. Our costs are down too — so, a win-win.”

Results: #SeeingTheFX