Mowing Down the Competition with OmniSEO™

rc mowers header image

RC Mowers didn’t wait for generative AI to disrupt their industry — they moved first. While competitors stayed focused on traditional SEO, RC Mowers partnered with WebFX to explore how AI search could expand their reach and influence early-stage buying decisions. With OmniSEO™, they didn’t just gain visibility across platforms like ChatGPT and Perplexity — they secured a measurable edge in the competitive world of commercial landscaping equipment.

1,164%

increase in traffic from AI sources

500%

increase in core conversions from AI sources

110%

higher visibility than closest competitor

Before OmniSEO®

Couldn’t isolate or attribute traffic from AI platforms like ChatGPT or Gemini
Minimal visibility in relevant conversational AI query results
No strategy to influence early-stage research in AI-generated answers

After OmniSEO®

Transparent visibility tracking and attribution for generative AI platforms
Product-focused content surfaced more often in generative search journeys
Brand cited and trusted in early-stage answers across leading AI platforms

rc mowers marketing graphic

RC Mowers is in the business of using smart technology to solve landscaping challenges. Their remote-operated robotic mowers reduce labor needs, create opportunities, increase safety, and help reduce turnover by taking on tough terrain tasks that humans won’t (or shouldn’t!) do. As an industry leader with USA-based manufacturing, 30-day buyback guarantees, and unmatched support, RC Mowers is redefining the business of mowing for businesses nationwide.

WebFX Approach

Set Up Custom Tracking for Gen AI

Generative AI traffic is difficult to isolate in standard analytics tools like GA4 — where it’s typically buried under organic or referral traffic. WebFX’s analytics team audited RC Mowers’ setup and implemented:

A custom GA4 channel for generative AI traffic
RevenueCloudFX™ dashboards for AI search visibility
Lead and call tracking tied to Salesforce for revenue attribution

Now, RC Mowers can track not just impressions and traffic from platforms like ChatGPT and Perplexity — but actual leads and revenue generated from AI search appearances.

Create Targeted Seed Content

Once high-opportunity AI queries were identified, WebFX collaborated with the RC Mowers team to create content that would build topical authority and relevance for both AI and human audiences.

For example, leaning on the expertise of the RC Mowers team, WebFX’s experienced copywriters created a longform piece on commercial slope mowers that in just 1 month has started ranking for nearly 200 keywords, and has gained 18 backlinks of its own.

Additional content projects included refreshed application pages, AI-optimized blog posts, and deeper educational resources — all built to boost topical authority and serve both human and AI readers.

RC Mowers Slope Mowing Content scaled

Generate Authority Through Link Building

In a competitive space like landscaping and municipal contracting, trust is built early. Showing up in the first answer a buyer sees — especially in an AI tool — can mean the difference between being considered and being ignored.

Since the start of the partnership, WebFX’s earned media team has consistently worked toward gaining links and shares to help RC Mowers build authority. Since starting the OmniSEO™ campaign, efforts have focused on building authority around the following topics: