Social Media

Using YouTube SEO Services to Kick Up The Power of Your Videos

You’ve heard of SEO, or search engine optimization, which helps your website pages rank at the top of Google, but have you heard of YouTube SEO?

If you haven’t, you could be missing out on all the benefits that come with ranking highly on YouTube result pages. Similarly to ranking highly on Google, the higher your videos rank on YouTube, the better. From more views to likes to subscribers, there are a ton of benefits to ranking highly on YouTube.

On this page, we’ll talk about why you should adopt YouTube SEO and what services you should look for when hiring a YouTube SEO agency!

If you’re interested in learning more about our SEO services, feel free to give us a call at 888-601-5359 or contact us online. Otherwise, keep reading to learn more about YouTube optimization services for your business!

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Why you need YouTube SEO services

If you’re on the fence about whether you need YouTube SEO services, the answer is simple — if you want users to see your videos, then yes, it’s a smart decision to invest in YouTube SEO marketing. If you’re okay with only getting a few views on each video, you probably don’t need YouTube SEO services.

Digging a bit deeper, if you’re a business, regardless of the industry, that wants to rise above your competition on YouTube, drive more traffic to your website, and even sell more products, it’s a great idea to invest in YouTube SEO services.

If you’re not convinced, here are three reasons you need YouTube SEO services:

1. The higher you rank, the more clicks you get

Like search results on Google, it’s easy to understand why the videos that appear at the top of search results tend to get the most clicks, and therefore, the most views.

YouTube’s algorithm, like Google's, uses a wide array of ranking factors to determine how videos rank on YouTube, and it’s YouTube’s goal to serve the most informative, beneficial, and on-target videos as possible to the searcher’s query.

That said, users likely won’t scroll very far through video results to find what they’re looking for — and they shouldn’t have to.

So, where do YouTube optimization services come in? When you employ YouTube SEO, it can help you get to the top of YouTube search result pages, getting you more clicks and views — which is nothing short of fantastic for both your business and brand awareness.

2. More engagement leads to higher rankings

Like we mentioned, YouTube, similar to Google, wants to serve only the best content to users based on their unique search query. To determine what videos are the best of the best, YouTube considers comments, likes and dislikes, and even video retention as part of their algorithm.

That means the more time you put into optimizing your YouTube channel to gain interactions like comments and likes, the more YouTube will see you as an informational and reliable source of information — therefore ranking you higher in search.

3. YouTube has a huge user base

Why should you opt for YouTube SEO services?

One of the biggest reasons is because of YouTube’s enormous following.

Did you know that the platform sees over 1.9 billion users log in monthly? That’s a lot of users, and we’re willing to bet that a large portion of them are interested in the products or services that your business offers.

It’s worth it to invest in YouTube SEO services simply because the user base is huge — and with that comes a huge opportunity to increase your brand awareness, website traffic, and conversions.

Some of our client Successes

case study Increased
Website
Traffic by
+95%
Ocean City NJ paddle boat
case study Increased
Conversion
Rate by
+37%
image of heavy equipment
case study Increased
Leads
Generated by
+60%
sharretts-plating
“We measure our success by how much we WOW our clients.”

Bill Craig
WebFX President

Bill Craig
See how we can help you
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Want to speak with an expert? Call us at 888-601-5359

What kind of YouTube SEO services do agencies offer?

Okay, so you’ve decided that it’s time to hire a YouTube SEO agency to handle your YouTube marketing, but what kind of services should you expect?

Here are a few YouTube SEO strategies that an agency will likely use to get your videos to the top of search results:

1. Keyword research

Keyword research is an integral part of content optimization, and it’s just as important to YouTube SEO.

To determine what terms users are searching for on YouTube, your YouTube SEO agency will perform keyword research.

They’ll be able to gain insight into what other phrases users are searching for that relate to the ones you want to target.

But what do keywords have to do with your YouTube SEO success?

Your target keywords should appear in places like your video titles, your video tags, and your video description. Optimizing your videos with your target keywords will help you climb the ranking ladder for the terms you want to rank for.

2. Optimize video thumbnails

Did you know that the click-through rate (CTR) of your videos has a lot to do with the thumbnail you choose? If it’s not engaging and encouraging, users will likely click on another video.

The thumbnail is the photo that you choose as the cover of your video and the image that users will see when they’re scrolling down through search results.

The agency you work with will provide video thumbnail optimization as one of its YouTube SEO services to encourage clicks and views.

3. Optimize your videos’ titles

Optimizing the titles of your videos is an essential YouTube SEO service that can make or break your ranking. After all, you want the title to encourage users to click your video while also including your target keyword.

If this sounds overwhelming, that’s where your YouTube SEO agency comes in to help.

They can optimize your video titles to ensure that they’re both click-worthy and optimized for rankings.

4. Optimize your description

Equally as important as your video titles are your video descriptions.

To ensure that your descriptions show off your videos’ best qualities, your agency will optimize your description for your target keywords and ensure that it’s long enough.

They’ll also make sure that all the small details are squared away, like your keyword appearing within the first 25 words of your description.

5. Optimize your tags

In YouTube, when you post a video, you can add tags. Tags help users that have never heard of you find you — they’re similar to hashtags on Instagram.

Typically, you should ensure that your first tag is the keyword you’re trying to rank for ultimately. Then, you’ll include different variations of that keyword, and some general umbrella terms for the topic you’re covering.

For example, if I post a video about how to make the perfect chocolate chip cookies, my tags would look something like this:

  • Perfect chocolate chip cookies
  • Baking chocolate chip cookies
  • Chewy chocolate chip cookies
  • Chocolate chip cookie recipe
  • Baking
  • Holiday baking
  • Chocolate chip

These terms all have something to do with the word I’m trying to rank for, and they cover all my bases.

Video services offered by WebFX

Whether you want to optimize your online presence or your YouTube channel, WebFX can help.

We offer a wide variety of video production services to help bring your online presence to life. Whether you’re looking for website and social engagement videos or whiteboard videos to explain product concepts, we’ve got you covered.

VIDEO MARKETING PRICING

WEBSITE & SOCIAL ENGAGEMENT VIDEOS BASIC ENGAGEMENT VIDEO PREMIUM ENGAGEMENT VIDEO 10X ENGAGEMENT VIDEO
Video Length Up to 30 Seconds Up to 60 Seconds Up to 90 Seconds
Number of Revisions Up to 1 round of revisions Up to 2 rounds of revisions Up to 3 rounds of revisions
Video Resolution - 1080p
Commercially Licensed Music
Formatting & Conversion for Social
Social Calendar Integration
Transcription
Themed Video Content (10 Video Transitions) All images are static
Overlay Text Script 150 words 300 words 450 words
Professional Voice Over
Access to 500 Fonts for the Overlay Text Script 1 Font Option Access to 500 Fonts Access to 500 Fonts
Custom Brand Colors in Titling
Logo within Video
Reporting & Insights
200+ SMEs behind campaign driving results
Source mp4 file provided
Investment $300 $600 $1,200
Need more information? Call Us: 888-256-9448 GET A QUOTE GET A QUOTE GET A QUOTE

WHITEBOARD VIDEO PRICING

WHITEBOARD VIDEO $1,200 $1,800 $2,400
Guaranteed Video Timing Up to 5 Minutes Up to 10 Minutes Up to 15 Minutes
Animated Brand Logo Intro & Outro
Dedicated Project Manager
Branded Titling (Captions) ("Lower Thirds")
Video Resolution - 1080p
Commercially Licensed Music
Script 500 words 1000 words 2000 words
Up to 2 design revisions to the Script
Whiteboard Design Layout
Up to 2 design revisions to the Whiteboard Design Layout
Transcription
Professional Audio Overdub
Camera Angles 1 Camera / Waist Up, Straight 1 Camera / Waist Up, Straight 2 Camera / One Medium, Low Angle Right
Color Correction
Formatting & Conversion for Social (Instagram, Facebook & YouTube)
Logo within Video
Addition of the whiteboard video to a current or new web page on your website and inclusion of schema.org video markup for SEO
200+ SMEs behind campaign driving results
Need more information? Call Us: 888-256-9448 GET A QUOTE GET A QUOTE GET A QUOTE

Every video we create is optimized with YouTube SEO in mind so you can post it to any platform.

We use commercially licensed music, transcriptions of your video, and so much more too.

Are you ready to take advantage of YouTube SEO services?

If you know that YouTube optimization services are what you need to take your videos to the next level, WebFX is here for you.

We’re a full-service digital marketing agency that knows a thing or two about ranking.

We provide video production services in addition to a slew of other fantastic marketing strategies:

If you want your videos to have the best chance at ranking highly in YouTube, we’ve got you covered.

Feel free to contact us online or give us a call at 888-601-5359 for more information about what we can do for you!

Need help with your social media? Call 888.449.3239 or contact us online today to learn more about how WebFX can give you the power to reach more people.