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PPC
How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting […]

8 minute read
ai-robot
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Gen AI’s 165x Faster Growth Over Organic Signals a Shift in Search
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Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed
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Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed
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Ads on ChatGPT? A Primer for Marketers
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Ads on ChatGPT? A Primer for Marketers
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Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)
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What's New

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Learn how to grow website traffic

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SEO
AI Bait Is a Mirage — Here’s How to Get Discovered in the New Age of Search
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Where and Why Google’s AI Overviews Appear: A Study of 2.3m Keywords
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Learn how to grow your brand

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Features of two products. Left: A narrow design cup that fits in hand, with a press-in lid to prevent spills, available in three sizes (16, 22, 32 oz). Right: A lunch box with maximum insulation, ultra-durable design, and easy-to-clean lined interior.
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Discover marketing insights specific to your industry

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Home Services Search Patterns 2025: What’s Changed & Why It Matters
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Explore more

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Numerous coins of various sizes and colors are scattered in mid-air against a blue background with a yellow stripe at the bottom, suggesting motion as if the coins have been tossed or are falling.
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