Roofing Marketing: Get More Leads With Digital Marketing for Roofers

The best digital marketing strategies for roofers

The seasonality, competitiveness, and urgency of the roofing business require you to have a smart and custom digital marketing strategy that effectively targets and connects you with ready-to-convert clients. 

Whether you’re a commercial flat roofing contractor, residential shingle roofer, or a metal roofing specialist, the following digital marketing strategies will help you fill up your schedule all year long. 

1. Search engine optimization (SEO)

What’s typically the first place homeowners run to when they notice a leaking roof or missing shingles? Definitely Google or the infamous ChatGPT now! Either way, you want to be among their top roofing contractors when they ask either search engine, “roof repair company near me?” or any other relevant query.

The best way to achieve that is by optimizing your website to rank highly on search engines. SEO enables homeowners and property owners to find your roofing business online without even knowing your name. Here are some tips for a solid roofing SEO strategy:

• Optimize for local SEO: Being a hyper-localized business means you must focus on appearing on search results for your service area. That’s possible when you optimize your Google Business Profile (GBP), build local citations, usage-specific keywords and embed Google Maps. 

• Create content that converts: You need high-quality blog, video and graphic content to build trust with homeowners, making it easier for you them to choose when it’s time to hire. Use content to answer pressing customer questions, and don’t forget to add strong calls-to-action. 

• Enhance on-site SEO elements: On-site SEO ensures your website is scannable by readers and crawlable by search engines. Structure your webpages with proper headers, optimize metadata with keywords, and add internal links to related pages.

• Earn backlinks: Backlinks are important because they improve your roofing company’s trust and authority. When authority sites link to your pages, Google will view your site as valuable and rank it higher in search results.

• Implement technical SEO: Optimizing for technical SEO ensures your website is fast and mobile-friendly. It involves securing your site, fixing crawl errors, implementing a responsive deign, and ensuring smooth navigation of your website.

2. Online reputational management

Your online reputation determines how potential customers perceive your business and has a direct impact on consumer purchasing decisions. Actually, at least 93% of customers admit that online reviews influence their buying decision.

Whether you’re trying to win more storm work or generate leads during off-peak seasons, you need a proper review management strategy. It involves collecting client feedback and reviews from past clients that other homeowners can look at as an external vote of confidence for your business.

Your online reputational management strategy also involves monitoring your business mentions, responding to reviews promptly, addressing bad reviews and sharing user-generated content across your platform.

Your reputational management strategy should also encourage word-of-mouth referrals by requesting happy clients to recommend your roofing services on Facebook and Nextdoor. A solid reputational management strategy with ensure you get found easily online, get trusted instantly and get the job without begging. 

3. Pay-per-click advertising

PPC is one of the most cost-effective ways to attract homeowners and property managers looking for roofers now! While you pay to be visible on search engines, PPC has an impressively high return on investment (ROI) of at least $2 for every $1 spent on paid ads, which makes it completely worth it!

PPC also gives you complete control over your campaign. Not only do you set the budget, but you also choose what time to run your ad and how long. This allows you to create a campaign that works for your roofing company and your audience.

You don’t need to consistently run PPC ad campaigns, you just need to figure out the times they’re most useful. Here are some of the best times to implement PPC campaigns for roofing companies:

• Storm season: It’s prime time for emergency roofing repair calls in the time when hail, wind, and heavy rain cause havoc on roofs. Think of ads targeting “hail damage roof inspection” or “emergency roof repair in my city].”

• Spring: As the snow melts and the rain starts falling, all the hidden roof issues unearth. People start noticing leaks, water stains molds, and so much more, so it’s the best time to run campaigns targeting keywords like “fix roof leaks” or “spring roof inspection offer.” 

• Summer: When the weather is stable and your phones won’t stop ringing, you want to focus on promoting bigger roofing projects. Some PPC campaign ideas for the summer include “roof upgrade to lower energy bills” or “energy-saving roofing materials near me.”

• Fall: Take advantage of the fall to remind homeowners of the need to prep for the snow, freezing temperatures, and heavy rains. Advertise winter preparedness, gutter work, and roof replacement with urgency and seasonal messaging. 

• Winter: Are you tired of the winter slump? You can plan your PPC campaign around roofing seasonality to keep you visible and the pipeline warm. Winter is the time to run ads around storm damage, emergency calls, and ice dam removals. 

4. Email marketing

Email marketing is a valuable method for nurturing roofing leads and encouraging them to become customers. It’s also an effective method of encouraging former customers to work with you again or to put in a good word for you with their friends and family.

Sending personalized emails to your roofing leads is cost-effective and yet has an impressive return on investment (ROI) of up to $44 for every dollar invested. These personalized emails that’ll ensure the high ROI include:

• Welcome emails after a lead requests a quote or fills out an inquiry form
• Roofing newsletters sharing industry trends, project spotlights, and seasonal roofing tips
• Follow-up emails, like post-inspection or service check-ins
• Seasonal maintenance reminders or post-visit recaps after inspections or consultations 
• Regular educational emails sharing seasonal maintenance tips
• Seasonal discounts, promotions, and limited-time offers, especially during the low seasons
• Storm alerts, emergency service offers, and insurance claim guidance after major local weather events 

5. Social media marketing

Social media is a powerful, low-cost way to connect with homeowners and property managers who may need a roofer now or in the future. It’s also a trust-building tool because it provides potential customers with an authentic window into how you work, treat clients, and manage your crew.

Facebook, Instagram, and TikTok are among the most effective social media marketing tools for roofing businesses. They offer a platform for businesses to showcase their work, share customer testimonials, post behind-the-scenes content, and respond to customer inquiries in real time.

Not sure what to post? Try before-and-after photos of completed roofs, quick maintenance tips, team spotlights, or time-lapse videos of roofing jobs. Social proof goes a long way in this industry, where you must stand out in the crowded marketplace to drive valuable leads.  

You can also take advantage of these platforms to run promotions, highlight completed projects, and build brand recognition in your local community. Consistency is key — posting a few times a week and interacting with followers can help you grow your online presence and establish credibility with potential clients.

How to choose the right roofing marketing partner?

Digital marketing helps you reach valuable leads that are interested in your roofing business. It’s important that you take the time to choose the right roofing digital marketing partner to ensure you start  attracting high-quality leads, boosting bookings, and generating word-of-mouth referrals.

The right digital marketing partner is reliable, dedicated, experienced, and skilled, just like WebFX! We know help you create a digital marketing plan based on your business needs and goals to get more customers through your doors. 

When it comes to roofing marketing, WebFX offers a competitive choice for the following reasons:

1. Client satisfaction: We care about our clients and their businesses, and it shows. Compared to the industry average, we maintain a client recommendation score that’s 488% higher, emphasizing the results and experience we provide. Browse our 1,100+ testimonials to see what our clients say.
2. Client technology: As your roofing marketing partner, we give you access to RevenueCloudFX, our exclusive IBM-powered software that uses artificial intelligence and machine learning to deliver fast and actionable insight into your campaigns.
3. Client results: We help our clients grow. From hiring new team members to opening new locations, our marketing services for roofing companies generate real growth.

You don’t have to take our word for it, instead read more about what it’s like to work with us by reading our testimonials and case studies!

Stay booked and busy with roofing marketing services

WebFX a full-service internet marketing company that will help you create a marketing plan that works for your roofing business. We have more than 29 years of experience creating plans that drive results. Our team of 500+ experts will bring their knowledge and expertise to help you create a successful internet marketing plan.

Partnering with us for roofing digital marketing provides you with a turnkey solution to marketing and advertising your business online. With a tailored roofer marketing plan, your business can maximize its success when it comes to lead generation and revenue growth.

If you’re ready to forget the boon-and-bust cycles for roofers, request a free quote online or call us today at 888-256-9448 to speak with a strategist about our digital marketing services.