The 8 Best ChatGPT Alternatives for Marketers

If there’s one tool that’s swept the business world off its feet in the last few years, it’s ChatGPT. This AI chatbot reached over one million users in just five days, making it the fastest Internet service to achieve such a milestone.

In 2022, the release of this generative AI tool caught the interest not only of businesses, but of regular consumers. Everyone was captivated by the way ChatGPT could generate human-sounding text.

But maybe as you’ve tried to use ChatGPT for your business, you’ve run into issues or looking for a tool that suits your needs, so you’re looking for other AI platforms.

If you’re searching for ChatGPT alternatives, you’re in the right place. On this list, we’ll cover eight different AI tool alternatives for you to consider, including:

1. Microsoft Copilot
2. Jasper AI
3. Google Gemini
4. Claude
5. Meta AI
6. TeamAI
7. Poe AI
8. Build your own AI

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The best ChatGPT alternatives for marketers in 2025

Here’s a table summarizing the ChatGPT alternatives you can check out:

1. Microsoft Copilot

Pricing: Free and also included in Microsoft 365 subscriptions (Copilot Pro starts at $20 per user per month)

Best for: Marketers with Microsoft 365 subscriptions

Copilot (formerly Microsoft Bing Chat) can do all the same things ChatGPT can, just in a slightly different format and with a few extra capabilities. Microsoft and OpenAI, the company behind ChatGPT, are partners, so it’s unsurprising that Microsoft uses GPT for Copilot.

One of Copilot’s best features is that it’s integrated into a user’s Microsoft 365 subscription, so it’s like having an AI assistant across all your Microsoft apps. You can get a summary of long email threads in Outlook for Windows with the help of Copilot, improving your productivity.

You can also access Copilot through Bing Search for a more conversational search. Marketers can use Copilot for brainstorming ideas. And because Copilot is also powered by Dall-E, it can also generate images.

2. Jasper AI

Pricing: Starts at $39 per month per seat (7-day free trial available)

Best for: Marketers looking for a copywriting assistant

Jasper is one of the most comprehensive tools on this list. With Jasper, you not only get a chat feature and a copywriting assistant but also an image generation and editing tool.

It offers various content templates, and you can even train it to mimic your unique brand voice. Given all those features, some businesses may find it well worth the price.

Jasper also features a browser extension available on Chrome and Edge browsers.

3. Google Gemini

Pricing: Starts at $19.99 per month (Free version for Google users available)

Best for: Marketers using Google Workspace

Formerly known as Google Bard, Google Gemini is an AI chatbot developed by the search engine giant. The large language model (LLM) it’s based on is also called Gemini.

This ChatGPT alternative is best for marketers using Google Workspace. That’s because it’s integrated into most Google apps, including Gmail, Calendar, Google Docs, and Google Slides.

It can perform a variety of tasks for you, including:

• Summarizing email conversations
• Summarize and analyze a table in Google Sheets
• Generate images in Google Slides

Marketers can also use the AI chatbot to brainstorm ideas and as research assistants.

4. Claude

Pricing: Starts at $17 per month (Free version available)

Best for: Content marketers looking for a research assistant

Claude is one of the best ChatGPT alternatives you can use today. It is a generative AI tool offered by Anthropic.

Like most of the other AI tools on this list, it offers a free version for users. The tool runs on the LLM of the same name, and it has access to more recent info, making it more up to date.

Claude can also read multiple files at once, which is a weak point for other ChatGPT models. Plus, many users find that Claude has faster response times, making it less of a hassle to use.

Anthropic also touts that its AI models are backed by “uncompromising integrity,” making them secure and trustworthy.

5. Meta AI

Pricing: Free

Best for: Users looking for a free ChatGPT alternative

Meta AI is an AI assistant available on Facebook, Instagram, and WhatsApp. Based on the latest Llama LLM, it can curate personalized responses and answers to users.

While it doesn’t have advanced reasoning capabilities, Meta AI can generate images using text prompts, a handy feature for an AI platform integrated into social media and chat apps.

6. Team AI

Pricing: Free, or custom pricing for an upgraded plan

Best for: Marketing teams looking to streamline their processes with shared prompts

Team AI (formerly ChatABC) is a platform offered by WebFX. It’s model-agnostic, which means it offers several different LLM options. Those options include the latest models, including the following:

• GPT-4o
• Claude 3.7-Sonnet
• DeepSeek R1
• Gemini 2.5

As time goes on, TeamAI will continue to explore different AI options and add other models as they arise. So, if Bison becomes the best LLM tomorrow, you won’t have to worry about switching tools.

That means that with TeamAI, you won’t even have to worry about which model you choose, because you can use several of them!

7. Poe AI

Pricing: Starts at $4.99 per month (Free version available)

Best for: Marketers who want to experiment with prompts

Poe AI essentially does the same thing as TeamAI, offering several different LLMs on a single platform. Like TeamAI, it’s free, but it also offers a paid subscription plan for $20 per month (the same as a monthly subscription to ChatGPT Plus).

The LLMs offered on Poe are largely the same as on TeamAI, including GPT-4 and PaLM 2.

8. Build your own

Price: Varies

Best for: Marketing teams with custom needs

Some businesses approach generative AI with a very specific set of needs. For those businesses, it can be beneficial to simply build their own AI platform on top of an existing LLM.

However, this isn’t the most feasible option for most companies. It’s only a good option for some large enterprises. If that doesn’t describe you, it’s better to stick with one of the existing alternative AI tools on this list.

WebFX can propel your content marketing to new heights alongside AI

AI can do a lot for your content marketing, but don’t make the mistake of letting it write all your content for you. AI tools still have plenty of issues that can cause them to generate inaccurate or irrelevant info, so your web content should be written by real humans.

Of course, if you don’t have enough employees to write all your content, what do you do? Simple — you hire a marketing agency like WebFX. Our content marketing services are top-tier, not least because we also factor in best search engine optimization (SEO) practices when we create content.

Interested in partnering with us? Just call 888-601-5359 or contact us online today!