- Published: Jul 24, 2023
- Last Updated: Oct 30, 2023
- 7 min. read
Savannah SwansonDigital & Social Trends Writer
- Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
Digital marketers use artificial intelligence (AI) tools daily to streamline and automate different marketing processes. AI tools are making a significant impact, from brainstorming new ideas to writing copy. When it comes to social media, new uses for AI are growing every day.
Today, we’re diving into how marketers can use AI in social media marketing, and exploring some of the top AI tools for social media managers can use for their next campaigns.
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How can I use AI for social media?
Part of a social media marketer’s job is to come up with fresh, engaging new content for their social feeds. With that comes planning Reels and TikToks, creating witty captions, and staying on top of the latest trends sweeping social media.
So, how exactly does AI fit into all of that?
Using AI tools for social media is all about assisting marketers with their jobs, not taking them over. AI social media tools can assist marketers with:
- Writing social media captions
- Generating new social content ideas
- Gaining valuable insights about their social audience
8 AI tools for social media
Finding the right AI tool for your social media campaign can feel overwhelming when there are so many different options available. In no order, we’ve rounded up eight of the top AI tools for social media:
Keep reading to learn more details about each platform.
Pricing: Starting at $99 per month
Notable Features: Scheduling platform, social selling, social media analytics
When diving into the world of AI social media tools, are you worried they won’t quite capture your unique brand voice? With Lately AI, you don’t have to worry about that.
Lately AI helps you brainstorm new social media captions and content ideas by studying the marketing messaging that gets the most engagement from your target audience and analyzing your existing social media data.
With these insights, Lately AI helps develop exciting content that’s right up your audience’s alley.
Pricing: Starting at $249 per month
Notable Features: Social listening, automation, social media analytics
Sprout Social has always been a prominent fixture in social media management, and ever since they’ve added AI to their platform, they’ve become even more formidable. Sprout Social’s automation tools help businesses reply to customers, followers, and leads in a timely fashion.
Plus, through AI and machine learning tools, Sprout Social can analyze incoming messages and for tone and sentiment to craft suggested responses that can be edited by you.
Pricing: Starting at $400 per month
Notable Features: Instagram video publishing, content publishing and scheduling, analytics
Emplifi is a customer engagement platform built to help you manage and elevate your social media campaign from one platform.
AI-fueled automation features via AI Composer help businesses boost publishing efficiency and craft social media posts and responses based on the data and specifications you enter. When you feel like you’re out of ideas for your next post, AI Composer from Emplifi can assist.
Pricing: Starting at $39 per month
Notable Features: Browser extension, AI art creator, chatbot
From writing SEO-optimized headlines to social media captions that capture your brand voice, Jasper.ai learns from your company’s style guide to create social media copy that engages your audiences.
Jasper.ai generates copy and content ideas that are far from generic and stay within your brand, style, and business guidelines so you can rest assured knowing you’ve got an AI tool for social media that’s helping you work toward your engagement goals.
Pricing: Starting at £11 per month
Notable Features: Hashtag generation, post scheduling, analytics reporting
Flick’s AI Assistant helps your team revamp your social media workflow and generate new content ideas through the directives you outline, including tone, brand voice, and more.
If you’re stuck on what content you should put out next, Flick’s AI Assitant can help you generate new content ideas based on things you’ve already published and develop those new ideas further.
Pricing: Starting at $99 per year
Notable Features: Emoji recommendations, social integrations, post scheduling
HelloWoofy uses smart content tools like AI and machine learning to give you everything you need to craft a great social media post and caption. From a hashtag engine that scours social media data for relevant trending hashtags to time-saving automation tools, you can streamline your social workflow to efficiently create engaging content.
Pricing: Free, or starting at $6 per month
Notable Features: Post publishing, engagement analytics, landing page builder
Buffer’s AI Assistant helps business stay on brand, on track, and relevant with their social media captions and content. Whether you want to create something from scratch with idea generation tools or repurpose existing content without having to go through a painstaking brainstorming process, Buffer can help you get your creative juices flowing.
Pricing: Free, or starting at $36 per month
Notable Features: Social media copy templates, API, chat features
Copy.ai assists social media managers with writing copy for social media posts through tools and templates needed to create everything from YouTube video descriptions to TikTok scripts. Rather than staring at a blank page, you can develop more social content in less time through Copy.ai’s social media content generator.
Integrate AI social media tools into your campaign today
AI technology is constantly evolving, offering new ways for marketers to enhance their work every day. With so many AI solutions for social media and other aspects of digital marketing, how could you not want to jump on the AI bandwagon?
At WebFX we know how to use AI for marketing smartly — from increasing efficiency to generating more leads, we look at AI as an intuitive assistant to digital marketers, not a replacement. Our team is home to AI and social media specialists who can help you enhance your next social campaign through AI tools and our full suite of marketing technology.
Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
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