Digital Marketing for B2B Companies [6 Strategies]

Matthew is a Marketing Copywriter with a B.A. in Professional and Public Writing from Auburn University. He aims to learn a little more about the SEO world each day, and share as much of that knowledge with you as he can. When he's not striving to put out some fresh web content, he's usually fueling his Tolkien obsession or working on miscellaneous creative projects.

A metal fabrication company is looking for a way to sell more of its products. Just like many other B2B companies, they’ve opened their doors to potential clients, but no businesses purchase from them. What can they do to boost conversions? 

The answer is digital marketing for B2B companies. You may have the top products or services in your industry, but without online marketing, you’ll never attract any customers. That’s why it’s critical for your business to harness digital B2B marketing.

But how can you do that? What methods are best when it comes to digital marketing for B2B companies? Below, we’ll explore the answer to that question with six top-tier digital B2B marketing strategies.

Read on to learn more, and then subscribe to Revenue Weekly — our email newsletter — to receive more digital marketing tips from the agency with over 500 client testimonials!

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6 fantastic B2B marketing strategies for your business

Digital marketing doesn’t boil down to just one strategy. On the contrary, there are several tactics you can implement to draw in new customers and generate more revenue.

Here are six stellar digital B2B marketing strategies to help your business!

1. Search engine optimization (SEO)

One of the foremost B2B digital marketing strategies you can apply is search engine optimization (SEO). SEO is a marketing strategy that involves optimizing your web content to rank highly in Google search results.

One of the best ways to optimize for SEO is to include target keywords in your written content on your site. Those keywords tell Google which searches to rank your content, and helps you reach a more relevant audience.

Other SEO tactics you can use include:

With a successful SEO campaign, you can get your site into some of the top search results for relevant keywords, leading prospective customers to find you when they search for terms related to what you sell.

2. Pay-per-click (PPC) advertising

SEO isn’t the only method of reaching people through Google search results. You can achieve a similar effect by using pay-per-click (PPC) ads. PPC ads appear at the top of search results, above the other rankings. They look like organic results, but with an “Ad” label in the top corner.

 

 

To launch a PPC campaign, you can set up an account in Google Ads. There, you can bid on specific keywords you want to target with your ads. Whenever someone searches for a keyword, Google will display ads based on two factors:

  • Bid amount
  • Quality Score (Google’s assessment of the ads’ overall quality)

With an optimal bidding strategy and a high enough Quality Score, your ads can rank for the ideal keywords. Then those ads can help achieve the same effect as your organic, SEO-based content. The best part is, you only pay for your ads when people click on them!

3. Social media marketing

Social media offers another fantastic opportunity for your digital B2B marketing campaign. The average user spends 28% of their Internet time on social media, making it the perfect place to reach a large audience.

On social media, you can create an account for your business on a variety of platforms and post engaging content to draw in users. That content can range from videos to infographics, as long as it relates to your business and proves interesting to your target audience.

 

 

You can also reach your audience with paid social media ads. You can set up these paid ads from your account, and they’ll appear in users’ social media feeds. You can even target specific groups of users based on features like age and location to reach the most relevant audience!

4. Web design and development

Almost all your B2B digital marketing leads users back to one place: Your website. For that reason, it’s essential to optimize your web design.

Web design involves a variety of practices that cover both technical and visual elements. The goal is to make your site run smoothly, look appealing, and be as user-friendly as possible. Some of the best ways to optimize your website include:

When you implement all these techniques on your site, you’ll see a significant increase in your traffic and ultimately generate more conversions.

5. Content marketing

You want to attract as many relevant users to your website as possible, and one of the best ways to do so is with relevant content.. That’s why it’s critical to use content marketing, which involves crafting compelling web content to attract potential customers.

Your content can take a variety of forms, including things like video. However, written content like blog posts is often one of the most reliable means of attracting users, since it gives you the opportunity to insert keywords and rank highly in search engines like Google.

As you might expect, content marketing is closely related to SEO. While content marketing gives users something to engage with on your site, SEO puts that content in Google search results where users will find it.

Your content marketing strategy will also connect seamlessly with your social media and email marketing efforts.

6. Email marketing

A final B2B digital marketing strategy is to use email marketing. Email is an incredibly effective method, largely because it’s a form of remarketing — that is, marketing aimed at people who have already visited your site.

You can build out an email list by creating short forms on your site that offer people a chance to subscribe to a newsletter or special offers. When people submit their email addresses, you can begin sending them the materials they signed up to receive.

Since people requested the emails voluntarily, they’ll be more than happy to receive them. Also, the fact that they’ve already visited your site indicates a vested interest in what you have to offer. Together, those two factors make email marketing particularly effective.

 

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WebFX can give your B2B digital marketing a boost

Need a hand getting your B2B digital marketing and advertising strategies off the ground? WebFX would love to help you out! With over 20 years of experience, we know digital marketing for B2B companies, and we have everything it takes to optimize your campaigns.

With our digital marketing services, you’ll receive help launching each of the strategies listed above and more. You’ll also receive a dedicated account representative to keep you closely informed and involved in all that we do for you.

To get started with us, give us a call at 888-601-5359 or contact us online today!

Bonus Reading: What Is Organic Marketing and How Does It Work?