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28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
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Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
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Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Powerful Data Activation for PPC

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.

Explore MarketingCloudFX


boost in PPC performance with data-driven automation


CRM & ad integrations for closed-loop ROI reporting


set up by WebFX to enable your campaigns with healthy data

Precision-Targeting Across Devices

Increase ROI by training the algorithms on the right lead data.

  • Improve ad targeting based on qualified lead and customer data
  • Drive down cost per acquisition (CPA) from ad campaigns
  • Reach qualified users on any device through programmatic advertising

Call Tracking for Paid Channels

Show proven phone lead generation results from paid ad campaigns.

  • Identify calls from specific channels, mediums, or campaigns
  • Record calls for training, research, or quality review
  • Access call analytics and AI conversation analysis within main dashboard

Quick, Customizable Landing Pages

Convert more visitors into leads with effortless, engaging landing pages.

  • Quickly launch landing pages from CRO-approved templates
  • Craft custom landing pages optimized for all devices
  • Full access or do-it-for-me options with the help of our web design team


boost in PPC performance with data-driven automation


CRM & ad integrations for closed-loop ROI reporting


set up by WebFX to enable your campaigns with healthy data

Explore SEM service plans

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Lite Plan

$600 / month

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    $100 – $5,000/month ad spend (paid to networks)
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    2,000 keywords
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    Google PPC Network
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    Campaign development, strategy, copywriting, testing
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Pro Plan

$975 / month

or 15% of ad spend, whichever is higher

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    $5,000 – $30,000/month ad spend (paid to networks)
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    10,000 keywords
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    AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
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    1 FunnelsFX landing page template (includes setup)
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Enterprise Plan

12% of ad spend / month

Plus $250 / mo. platform fee

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    $30,001+/monthly ad spend (paid to networks)
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    10,000 keywords
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    Display ad creative sets
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    15-second CTV commercial


View all deliverables in our SEM management service offerings

Most Popular
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Audit)$2,250 (First Month’s Management, including Campaign Audit, Creative Development)$5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysisYes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Display Ad Creatives (One Time)One Time: 2 sets rapid display ads – 16 ads total (8 images per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)N/AOne Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio CommercialComing SoonComing Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
marketingcloudfx gray Large PNG License
Included with
marketingcloudfx gray Large PNG License
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
marketingcloudfx gray Large PNG License
Included with
marketingcloudfx gray Large PNG License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included$600/month$600/month$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included$750/month$750/month$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included$1,200/month$1,200/month$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits$900/month$900/month$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds$150/month$150/month$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing$300/month$300/month$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds$200/month$200/month$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds$300/month$300/month$300/month
Social Media Advertising$975/month$975/month$975/month
Landing page performance testing$1,500/month$1,500/month$1,500/month
Translation ServicesBy QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359

WebFX has thousands of reviews praising our transparency, communication, and results.

Check out our client testimonials

WebFX Agency Rating
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based on over 550 third-party reviews
Featured Image

Your search for SEM management services ends here

When it comes to building your online presence, you need search engine marketing management services to help you increase visibility and drive more qualified traffic to your site. WebFX is a results-driven SEM company that knows how to create ads that outperform competitors and attract more qualified leads.

So, why choose WebFX as your search engine marketing company?

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We deliver custom SEM plans

At WebFX, we don’t box your SEM plan in with cookie-cutter solutions. Instead, we take time to get to know you, your business, and your goals. We learn about your industry, competition, and market to better understand your business’s place in the competitive landscape.

Paid ads icon with megaphone and a money sign.

We offer transparent SEM pricing

We publish all our pricing and packages online for you to peruse at your leisure. It gives you the freedom to decide if we fit with your business’s needs, without any hassle or time wasted.

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We save you time

We handle the day-to-day aspects of your marketing and optimize your campaigns while you focus on managing your SMB. You reap all the benefits of SEM without having to lift a finger.

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We communicate openly

At WebFX, we communicate openly with all our clients to let them know how their campaigns are doing and the results they drive. We provide you with a dedicated account representative that you can contact to address questions or concerns, as well as share ideas. You don’t have to waste your time waiting to speak with someone who knows your campaigns.

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We’re a full-service agency

You may only be interested in SEM services, but maybe you’re also looking for help with other areas of digital marketing. And if you’re not, you might be at some point in the future. In that case, WebFX is perfect, since we’re a full-service agency that offers a wide array of digital marketing services.

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We have decades of experience

When you partner with WebFX, you’re not just doing it to let someone else handle the workload. You’re also doing it because we have a lot of expertise when it comes to SEM. That’s because we have over 28 years of experience optimizing digital campaigns.

Chart icon with arrow pointing upwards for improved results.

We drive results

When you invest in SEM management services, you want your ads to help grow your business. So, when you invest in SEM management services, it’s only logical to partner with a company that will help you drive results with your ads.

At WebFX, we’re no strangers to driving results.

Pricing custom to you.

Starting at $600 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s award-winning team

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Why work with a search engine marketing management company

When it comes to SEM management, you have two options: Do it yourself or hire an outside marketing company. If you’re unsure if hiring a company is right for you, here are a few reasons you’ll want to opt to hand it to a professional search engine marketing management company.

Smiling person in a light blue patterned shirt with a colorful abstract background and text stating 'How to choose an SEO agency.'

Clock icon. You don’t need to spend time learning SEM

Clock icon. You don’t need to spend time learning SEM

Time is valuable. Before you spend time launching and managing your campaigns, you have to learn how to establish your strategies. It can take you hours upon hours of work, trying to learn every last detail about how to run an SEM campaign. When you have a business to run, you don’t have that kind of time.

By outsourcing your SEM campaign to a search engine marketing management company, you save time. You get a team of professionals who already know SEM working on your campaign to help you drive results. You don’t need to add more to-dos to your list and can focus on more critical business matters.

Settings icon. You get everything you need

Settings icon. You get everything you need

Search engine marketing companies can offer people, tools, and time to help you with your campaigns. Whether you want to revamp ad copy, create a custom landing page, or find new keywords, your SEM company can help you manage all aspects of your ad campaigns.

Accounts icon with person icon and writing above it. You work with experts

Accounts icon with person icon and writing above it. You work with experts

One of the most significant benefits of investing in SEM management services from a marketing company is getting access to experts. Instead of learning SEM on your own, you can have people working on your paid ad campaigns that have been doing it for years.

SEM management companies work on paid ad campaigns day in and out, so they know what works and what doesn’t. They can apply their expertise to any campaign to ensure it drives the best results for your company.

Paid search icon with magnifying glass and money sign. You may pay less than for in-house SEM

Paid search icon with magnifying glass and money sign. You may pay less than for in-house SEM

Another reason to partner with a professional agency is that it can be a lot more affordable than doing it all in-house. In-house SEM requires you to spend money hiring new workers, training them on SEM, and investing in the right tools for the job.

But with an agency, none of that is the case. An agency already has all the experts, tools, and training needed to do the job. That can make it a lot cheaper than paying for all of those things on your own.

Of course, the exact pricing all depends on your business and the agency you partner with, so this can vary. On a general level, though, it’s common for in-house SEM to cost a lot more.

What are the benefits of investing in SEM?

There are several reasons to consider investing in SEM, including:

1. It’s cost-effective

One of the biggest benefits of SEM is that it’s cost-effective.

With traditional marketing methods, like newspaper ads or billboards, you’re putting up advertisements in hopes that you’ll reach people who want to hear from you. These advertising methods are expensive and often don’t offer the best return for your business.

It often leads to wasted marketing dollars.

With SEM, you get more from your budget. Not only do you have control over how much you spend, but you can also refine your targeting to reach people most interested in your company. Through keyword targeting, you put your ads in front of prospects searching for your products or services.

Additionally, you only pay when someone clicks on your ad — you don’t pay for someone to view your ad in search results. That means you’re paying for prospects most interested in what you offer.

2. It’s easy to track

One of SEM’s biggest benefits is that it’s easy for you to keep track of your campaigns. When you invest in any marketing strategy, you want to track it to ensure you’re driving results. With PPC, it’s easy to keep tabs on your campaigns.

With easy tracking comes quick changes. When you can efficiently track your ad campaigns, that also means you can see what’s working and not working. With these fast results, you can quickly make changes to your ad campaigns to improve their performance.

As a result, you can start driving better results with your ads.

3. It delivers fast results

With some marketing strategies, like SEO, you must wait to see their effectiveness. While the wait is well worth it for a strategy like SEO, sometimes you just want to use strategies that provide immediate results.

Enter SEM.

With SEM, you can see how your paid ads perform from the moment you launch them. You can see who’s seeing them, clicking on them, and what keywords drive the best results. SEM makes it easy for you to track your ads from the moment they launch and see their effectiveness.

Expert insights from webfx logo

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Rebekah Leach Paid Search Results Lead at WebFX

“SEM management helps increase your visibility in the search results to drive more quality traffic and leads to your site.”

FAQs about SEM services

What are SEM services?

SEM services are a type of digital advertising service that uses paid strategies, like pay-per-clickremarketing, and geofencing to improve your online visibility, leads, and sales. In some cases, SEM will include unpaid strategies like search engine optimization.

How much do SEM services cost?

Prices for SEM services range from $9000 to $10,000 per month. How much your business pays will depend on several factors, including your search engine marketing agency, your monthly ad spend, and your strategy’s aggressiveness. For the most accurate SEM pricing, request a custom quote.

What paid ad services does WebFX offer?

1. Pay-per-click audit services

Want to get a fresh look at your current PPC campaign? With our free PPC audit, our experienced team can take a look at your current ad strategy and find ways to improve your performance.

2. Remarketing advertising services

Want to draw interested prospects back to your business? With our remarketing advertising services, we can help you bring back website visitors to get them to reconsider your product or service.

3. Addressable ad services

Leverage location to target users in your target audience with this PPC service that helps drive store traffic, phone calls, and purchases.

4. Geofencing ad services

Generate custom remarketing audiences using geofences to target conferences, competitor locations, and more.

5. Social media ad services

Advertise on LinkedIn, Instagram, Twitter, Facebook, and more with a custom social media advertising strategy.

More on our SEM services