Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
SEM Management Services: Capture More Revenue With SEM
WebFX is an industry-leading search engine marketing company that can help improve your business’s success online. If you want to increase visibility, traffic, sales, or all the above, our SEM management services can help you grow and thrive in your market.
What do our SEM management services include?
At WebFX, we create custom SEM campaigns for small-to-midsized businesses (SMBs) that enable you to increase revenue for your company that skyrockets your online growth. Learn more about what our search engine marketing agency can offer your business below!
- Dedicated account representative
- Custom search engine marketing strategy
- Ad monitoring and management
- Regular SEM reporting
- Transparent SEM pricing
- And more!
Dedicated account representative
Dedicated account representative
When you invest in SEM management services, you’re putting your campaign into the hands of an expert. With someone else managing your campaign, you want to stay in the loop and know what’s happening with your strategies.
Our search engine marketing agency provides you with monthly reporting, enabling you to see how your campaigns perform over time. Your strategist will go over your monthly report with you and help guide you to the next actionable steps your business should take to get more from your campaign.
Custom search engine marketing strategy
Custom search engine marketing strategy
Your company is unique, from your staff to your customers to your product. So why settle for a marketing campaign not tailored to your business? We craft an SEM campaign that’s unique to your business’s individual needs. We deliver tailored campaigns to ensure your SEM strategy maximizes your success and helps you drive impeccable results.
Ad monitoring and management
Ad monitoring and management
At WebFX, we’re no strangers to driving results.
In the past five years, we’ve done the following for our clients:
- Driven over $6 billion in revenue
- Managed over 7.8 million leads
- Managed over 5.2 million phone calls
- Handled over 12.9 million transactions
When you choose WebFX as your search engine marketing management company, you can feel confident we’ll help your business drive results that skyrocket your company’s growth.
Regular SEM reporting
Regular SEM reporting
We provide you with monthly reporting, enabling you to see how your campaigns perform over time. Your strategist will go over your monthly report with you and help guide you to the next actionable steps your business should take to get more from your campaign.
Transparent SEM pricing
Transparent SEM pricing
There’s nothing more frustrating to shoppers than finding an item of interest, only to find it doesn’t have a price tag. Knowing the price helps consumers determine if they can or want to buy a product — it’s no different with shopping for SEM management services.
When you look at SEM management services, you’ll find that many companies hide their pricing and packages. It creates a frustrating experience, as you have no idea what they offer with SEM or how much it costs. You’ll never experience that frustration with WebFX, though.
Explore SEM service plans
Lite Plan
$600 / month
-
$100 – $5,000/month ad spend (paid to networks)
-
2,000 keywords
-
Google PPC Network
-
Campaign development, strategy, copywriting, testing
Pro Plan
$975 / month
or 15% of ad spend, whichever is higher
-
$5,000 – $30,000/month ad spend (paid to networks)
-
10,000 keywords
-
AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
-
1 FunnelsFX landing page template (includes setup)
Enterprise Plan
12% of ad spend / month
Plus $250 / mo. platform fee
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$30,001+/monthly ad spend (paid to networks)
-
10,000 keywords
-
Display ad creative sets
-
15-second CTV commercial
View all deliverables in our SEM management service offerings
Features | Lite | Pro Most Popular | Enterprise |
---|---|---|---|
Investment | |||
Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
Progressive monthly management cost: | $650 | $975 or 15% of spend, whichever is higher | $4,500 or 12% of ad spend, whichever is greater |
Included Networks | |||
Google PPC Network | |||
Google Local Services Ads | |||
Bing PPC Networks | |||
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
Google customer match & audience match | |||
Google Shopping Management | |||
AdTechFX Programmatic Advertising powered by MarketingCloudFX | |||
– 3rd Party Audience Targeting | |||
– Account-Based Retargeting | |||
– CRM Pipeline Retargeting | |||
Management Deliverables | |||
500+ SMEs behind campaign driving results | |||
Initial campaign development & strategy | |||
Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
Industry analysis | Yes | ||
Ad campaign copywriting | |||
Ad copy performance testing | |||
Ongoing keyword development and tweaking | |||
Dynamic keyword insertion into ads | |||
Google analytics integration & goal tracking | |||
Strategic bid management | |||
PPC account settings monitoring (Ex. Geotargeting) | |||
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
Up to two personal consultations per month | |||
Monitoring clicks, conversions and click fraud activity | |||
Setup and management of rule based bidding | |||
International PPC campaign management (Addtl. fees may apply) | |||
Creative Deliverables | |||
Setup of 1 FunnelsFX Landing Page template | |||
Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
Audio Commercial | Coming Soon | Coming Soon | |
International Campaigns (SEM Only) – Each additional language monthly management cost: | $325 | $325 | |
Performance Reporting | |||
Monthly performance & analysis reporting | |||
Website conversion analysis reporting | |||
Omni-channel customer journey tracking and reporting | |||
Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
IntegrationsFX: Conversion Based Smart Bidding | Included with License | Included with License | |
IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
Add Ons | |||
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included | $375/month | $375/month | $375/month |
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included | $940/month | $940/month | $940/month |
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included | $1,500/month | $1,500/month | $1,500/month |
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $1,125/month | $1,125/month | $1,125/month |
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $190/month | $190/month | $190/month |
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $375/month | $375/month | $375/month |
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $375/month | $375/month | $375/month |
Social Media Advertising | $975/month | $975/month | $975/month |
Landing page performance testing | $1,800/month | $1,800/month | $1,800/month |
Translation Services | By Quote | By Quote | By Quote |
Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
Your search for SEM management services ends here
When it comes to building your online presence, you need search engine marketing management services to help you increase visibility and drive more qualified traffic to your site. WebFX is a results-driven search engine marketing firm that knows how to create ads that outperform competitors and attract more qualified leads.
So, why choose WebFX as your search engine marketing company?
Pricing custom to you.
Starting at $600 per month.
Unlock a 25% greater marketing ROI with our search engine marketing agency
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Why work with a search engine marketing company
When it comes to SEM management, you have two options: Do it yourself or hire an outside marketing company. If you’re unsure if hiring a company is right for you, here are a few reasons you’ll want to opt to hand it to a professional search engine marketing management company.
- You don’t need to spend time learning SEM
- You get everything you need
- You work with experts
- You may pay less than for in-house SEM
You don’t need to spend time learning SEM
You don’t need to spend time learning SEM
Time is valuable. Before you spend time launching and managing your campaigns, you have to learn how to establish your strategies. It can take you hours upon hours of work, trying to learn every last detail about how to run an SEM campaign. When you have a business to run, you don’t have that kind of time.
By outsourcing your SEM campaign to a search engine marketing management company, you save time. You get a team of professionals who already know SEM working on your campaign to help you drive results. You don’t need to add more to-dos to your list and can focus on more critical business matters.
You get everything you need
You get everything you need
Search engine marketing companies can offer people, tools, and time to help you with your campaigns. Whether you want to revamp ad copy, create a custom landing page, or find new keywords, your SEM company can help you manage all aspects of your ad campaigns.
You work with experts
You work with experts
One of the most significant benefits of investing in SEM management services from a marketing company is getting access to experts. Instead of learning SEM on your own, you can have people working on your paid ad campaigns that have been doing it for years.
SEM management companies work on paid ad campaigns day in and out, so they know what works and what doesn’t. They can apply their expertise to any campaign to ensure it drives the best results for your company.
You may pay less than for in-house SEM
You may pay less than for in-house SEM
Another reason to partner with a professional agency is that it can be a lot more affordable than doing it all in-house. In-house SEM requires you to spend money hiring new workers, training them on SEM, and investing in the right tools for the job.
But with an agency, none of that is the case. An agency already has all the experts, tools, and training needed to do the job. That can make it a lot cheaper than paying for all of those things on your own.
Of course, the exact pricing all depends on your business and the agency you partner with, so this can vary. On a general level, though, it’s common for in-house SEM to cost a lot more.
What are the benefits of investing in SEM?
There are several reasons to consider investing in SEM, including:
1. It’s cost-effective
One of the biggest benefits of SEM is that it’s cost-effective.
With traditional marketing methods, like newspaper ads or billboards, you’re putting up advertisements in hopes that you’ll reach people who want to hear from you. These advertising methods are expensive and often don’t offer the best return for your business.
It often leads to wasted marketing dollars.
With SEM, you get more from your budget. Not only do you have control over how much you spend, but you can also refine your targeting to reach people most interested in your company. Through keyword targeting, you put your ads in front of prospects searching for your products or services.
Additionally, you only pay when someone clicks on your ad — you don’t pay for someone to view your ad in search results. That means you’re paying for prospects most interested in what you offer.
2. It’s easy to track
One of SEM’s biggest benefits is that it’s easy for you to keep track of your campaigns. When you invest in any marketing strategy, you want to track it to ensure you’re driving results. With PPC, it’s easy to keep tabs on your campaigns.
With easy tracking comes quick changes. When you can efficiently track your ad campaigns, that also means you can see what’s working and not working. With these fast results, you can quickly make c