130+ Useful Ecommerce Stats for 2023

When you’re selling products online, you want to stay on top of the latest trends and changes within the ecommerce market. With ecommerce stats, you’ll get insight into where ecommerce is going in 2023. In this post, we’ve gathered the most comprehensive list of useful ecommerce stats for your business.

Keep reading to learn more about ecommerce stats and subscribe to our newsletter, Revenue Weekly, to stay up to date on the latest ecommerce trends!

General ecommerce stats

1. The global ecommerce marketing is expected to total $4.89 trillion in 2021, and continue to grow. (Source)

2. $5.1 billion sales were made for Black Friday/Cyber Monday in 2020. (Source)

3. $3.1 million was the peak sales per minute for Black Friday/Cyber Monday in 2021. (Source)

4. $101.20 was the total cart price on Black Friday/Cyber Monday in 2021. (Source)

5. Three out of four consumers say they enjoy buying from their smartphones becuase it saves time. (Source)

6. 95% of purchases are expected to be through ecommerce businesses by 2040. (Source)

7. 95% of users look to online reviews in order to learn more about a product. (Source)

8. There were 230 million online shoppers in 2021. (Source)

9. 90% of Americans are expected to buy goods and services online by 2023. (Source)

10. 40% of buyers will not buy from websites in other languages. (Source)

11. Millennials aged 25 to 34 are the largest group of online shoppers in the U.S. (Source)

12. 54% of consumers prefer to shop online. (Source)

13. 79% of the American population shops online. (Source)

14. 80% of online shoppers prefer to pay with credit cards over cash. (Source)

15. 70% of online shoppers read between 1-6 product reviews before purchasing. (Source)

16. 38% like to support local small businesses and creators. (Source)

Mobile commerce (mcommerce) stats

17. U.S. retail e-commerce revenue is set to hit $1 trillion by 2023. (Source)

18. 72% of all US retail ecommerce is expected to be generated through mobile by 2021. (Source)

19. By 2025, the global mobile coupon industry is set to grow by 56.5%. (Source)

20. Online shopping on mobile increased from 8% to 15%, while shopping on desktop dropped from 78% to 63%. (Source)

21. 75% of customers purchase products from start to finish on their mobile phones. (Source)

22. 90% of mobile shoppers say that the mobile e-commerce experience could be improved. (Source)

23. iOS shoppers convert more than Android shoppers. (Source)

24. Global m-commerce is growing at 29% and e-commerce is only growing at 22%. (Source)

25. By 2025, m-commerce sales will nearly reach $729 billion. (Source)

Ecommerce platform stats

Google Shopping

Google shopping ecommerce stats

26. 75% of users say paid search ads make it easier to find information. (Source)

27. Google delivers an 8:1 return on investment (ROI), or $8 for every $1 spent. (Source)

28. 75% is the average conversion rate for Google Ads. (Source)

29. 73% of the paid search market share belongs to Google. (Source)

30. 35% of Google product searches turn into transactions within 5 days. (Source)


Paypal ecommerce stats

31. 5.34 billion is the number of payments Paypal processed in the fourth quarter of 2021. (Source)

32. 426 million is the number of active registered accounts PayPal had by the fourth quarter of 2021. (Source)

33. $6.9 billion was PayPal’s net revenue in the fourth quarter of 2021. (Source)

34. More than 1.6 million websites use PayPal. (Source)


Amazon ecommerce stats

35. The fastest-growing product group on Amazon in 2022 is patio, lawn, and garden. (Source)

36. Amazon currently has 1.9 million sellers on marketplace. (Source)

37. $469 billion is Amazon’s net revenue in 2021. (Source)

38. Amazon Echo owners spend an average of $1,700 annually on Amazon.com. (Source)

39. 300 million is the number of active user accounts on Amazon. (Source)

40. 150 million is the number of Amazon Prime members. (Source)

41. 89% of consumers and 96% of Prime members are more likely to buy products from Amazon than other ecommerce sites. (Source)

42. Amazon’s U.S. ecommerce market share was 39.8% in 2020. (Source)

43. 66% of consumers typically start their search for new products on Amazon. (Source)

44. 55% of Americans begin their product searches on Amazon. (Source)

45. 54% of all product searches happen on Amazon, not Google. Source)

46. 9/10 people prefer shopping on Amazon because of the free shipping. (Source)

47. 40% of US consumers receive one to two packages from Amazon per week on average. (Source)

48. 54% of Amazon sales are third-party. (Source)

Social media

49. 8/10 U.S. businesses plan to sell on social media within the next three years. (Source)

50. 11% of social media users make an online purchase immediately after discovery, and 44% make the purchase later. (Source)

51. 56% of TikTok users agree that AR makes the shopping experience easier. (Source)

52. 49% of Snapchat users agree that AR makes the shopping experience easier. (Source)

53. 13% of social netowork users agree that the “buy” button is one of the top elements that drive purchases. (Source)

54. Facebook ranks as the top social ecommerce platform in the U.S. with mroe than 56 million buyers. (Source)

55. 78% of U.S. social media users find new products via Facebook. (Source)

56. 70% of online shoppers are more likely to buy a product from a brand that they had a good interaction with on social media. (Source)

57. 77% of internet users mainly use social media when they’re looking for more info on brands. (Source)

58. 17% of internet users say they find out about new brands and products via updates on brands’ social media pages.(Source)

59. 28% of internet users say they find out about new brands and products via ads seen on social media. (Source)

60. 37% of platform users in North America have used Facebook Marketplace or Instagram Shopping in the last month. (Source)

61. 32% is the number of increased sales online stores have on average when they have a social media presence compared to those that don’t. (Source)

62. 8% is the amount the average ecommerce site’s Facebook community grows each month. (Source)

International ecommerce stats

Alibaba ecommerce stats

63. $3.53 trillion is what retail ecommerce sales worldwide amounted to in 2019, and online retail revenues are projected to grow to $6.54 trillion in 2022. (Source)

64. Alibaba reached $113,687,566 in revenue in 2021. (Source)

65. China’s retail revenue value was $2,076,299,958,000 in 2020. (Source)

66. The highest online shopping totals were collected for Germany, who spent nearly 63 billion euros in 2020. (Source)

67. In 2020, there were 227 million digital shoppers. (Source)

68. 1.92 billion is the number of digital buyers worldwide. (Source)

69. 24 million is the number of ecommerce sites in the world. (Source)

70. 95% is the amount the ecommerce market is predicted to account for in all commerce worldwide in 2040. (Source)

71. 38% of users in the Middle East and Africa have used Facebook Marketplace or Instagram Shopping in the past month. (Source)

72. 15% is the number of ecommerce sales that accounted for all retail sales in 2015 in China, and this figure is expected to reach 63% by 2023. (Source)

73. 18% of social media users in Asia Pacific clicked on a promoted or sponsored post in the last month. (Source)

74. 20% of social media users in Latin America clicked on a promoted or sponsored post in the last month. (Source)

75. 22% is the amount of global retail sales that ecommerce retail sales are expected to account for in 2023. (Source)

76. 17% is the expected retail ecommerce growth for India from 2019 to 2023, with Spain following at 11.1%. (Source)

Ecommerce online shopper demographic stats

77. 28% of millennials say their main reason for using social media is to find products to purchase. (Source)

78. 26% of Gen Z users say their main reason for using social media is to see updates and content from their favorite brands. (Source)

79. 24% of men shop online daily. (Source)

80. 17% of women shop online daily. (Source)

81. 71% of men and 71% of women shopped on Amazon in 2021. (Source)

Ecommerce shopper behavior stats

Conversion rates

82. 300% is the amount conversion rates can increase with a customer relationship management system in place. (Source)

83. 3% is the average ecommerce conversion on desktop, with mobile following at 2% and tablets following at 3%. (Source)

84. 2% is the average amount of ecommerce website visits that convert into purchases. (Source)

85. 3% of ecommerce website visits were converted into purchases (Source)

Cart abandonment

86. The top three reasons US online shoppers give for abandoning a cart during checkout are high extra costs, the need to create an account, and a complicated checkout process. (Source)

87. $260 billion is recoverable through improved checkout processes. (Source)

88. 92% of first-time visitors don’t intend to buy anything from the store at that point. (Source)

89. 80% of online shoppers stop doing business with a company because of poor customer service. (Source)

90. 75% is the amount abandonment increases when a website is slow. (Source)

91. 50% is how much loyalty drops when your site is slow. (Source)

92. 75% of site visitors that abandoned their carts planned on returning to the site. (Source)

93. 70% is the global cart abandonment rate for ecommerce. (Source)

94. 58% of US online shoppers abandoned a cart within the last three months because they were just browsing or weren’t ready to buy. (Source)

95. 54% of shoppers would consider purchasing previously abandoned cart items if offered a discount on them. (Source)

96. 53% of shoppers report leaving a transaction due to extra costs, such as shipping, taxes, and fees. (Source)

97. 45% of cart abandonment emails are opened on average. (Source)

98. 35% is the average amount an ecommerce site can increase their conversion rates by improving their checkout design. (Source)

99. 35% of transactions were dropped because the website required the user to create an account before checkout. (Source)

100. 28% of US shoppers abandon their orders due to a complicated or drawn-out checkout process. (Source)

101. 18% is how much conversion rate increases with abandoned cart emails. (Source)

102. 17% of customers abandoned their orders because they couldn’t trust the site with credit card information. (Source)

Shipping and delivery

103. 83% of US online shoppers expect regular communication about their purchases. (Source)

104. 79% of US consumers said that free shipping would make them more likely to shop online. (Source)

105. 78% of customers said they prefer free shipping over expedited shipping. (Source)

106. 71% of customers evaluate shipping fees and policies when browsing. (Source)

107. 67% of the time, customers will choose the cheaper shipping method over the fastest one. (Source)

108. 58% of customers are willing to wait anywhere between 4-7 days to receive an item they bought online. (Source)

109. 54% of US consumers under the age of 25 said that same-day shipping is their number one purchase driver. (Source)

110. 54% of consumers said they would give repeat business to a retailer that can predict when a package will arrive. (Source)

111. 53% of US online shoppers won’t purchase a product if they don’t know when it will arrive. (Source)

112. 15% of US consumers said that online retailers always offer shipping options that meet their expectations for speed of delivery, compared to 30% that report the same for Amazon. (Source)


113. $284 billion is the amount that returned merchandise costs US retailers in potential sales. (Source)

114. 80% of shoppers will not make a purchase unless there is a hassle-free return policy. (Source)

115. At least 30% of products ordered online are returned. (Source)

116. 74% of online shoppers said they wouldn’t make a purchase if they had to pay for return shipping. (Source)

117. 49% of online retailers offer free return shipping. (Source)

118. 67% of US online shoppers read about the return policy before purchasing a product. (Source)

119. 80.2% of online shoppers return an online purchase becuase it’s damaged or broken. (Source)

120. 51% of consumers trust companies that make it easy for visitors to contact the people behind the company. (Source)

121. 53% of shoppers return on online purchase to the store because its faster. (Source)

122. In 2020, 21% of returns were clothing. (Source)

123. 73% of shoppers prefer to return online purchases to the post office. (Source)

Ecommerce marketing

124. 50% of online consumers are likely to return to a website that recommends products to them. (Source)

125. 36% of online shoppers agree that retailers need to offer more personalized shopping experiences. (Source)

126. 75% of users notice retargeting ads. (Source)

127. 72% of millennial shoppers say they don’t mind retargeting. (Source)

128. 52% of online stores have omnichannel capabilities. (Source)

129. 51% of companies trusted by customers have representatives who are easy to reach. (Source)

130. 26% of online shoppers will complete the checkout process after seeing a retargeted ad. (Source)

131. 66% of consumers expect the companies they shop from to understand their preferences.  (Source)

132. 16% is the number of increased conversions that cross-device targeting yields for retail advertisers in the US (Source)

133. 14% is the amount that personalization increases email click-through rates. (Source)

134. 10% is the amount that personalization increases conversion rates. (Source)

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