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130+ Useful Ecommerce Stats for 2021

When you’re selling products online, you want to stay on top of the latest trends and changes within the ecommerce market. With ecommerce stats, you’ll get insight into where ecommerce is going in 2021. In this post, we’ve gathered the most comprehensive list of useful ecommerce stats for your business.

Keep reading to learn more about ecommerce stats and subscribe to our newsletter, Revenue Weekly, to stay up to date on the latest ecommerce trends!

General ecommerce stats

  • 1. When consumers were asked what factors motivated them to buy online instead of going to a shop, the top reasons were time flexibility and cost savings. (Source)
  • 2. $1.5 billion sales were made for Black Friday/Cyber Monday in 2018. (Source)
  • 3. $870,000 was the peak sales per minute for Black Friday/Cyber Monday in 2018. (Source)
  • 4. 10,978 orders were generated per minute on Black Friday/Cyber Monday in 2018. (Source)
  • 5. Consumers are 1.5X more likely to purchase or recommend a brand if the interactions with the business appear “helpful.” (Source)
  • 6. 95% of purchases are expected to be through ecommerce businesses by 2040. (Source)
  • 7. 95% of users look to online reviews in order to learn more about a product. (Source)
  • 8. 79% of Americans purchased goods and services online in 2018. (Source)
  • 9. 90% of Americans are expected to buy goods and services online by 2023. (Source)
  • 10. 89% of buyers search online in a B2B purchase process. (Source)
  • 11. 87% of consumers conduct online research before making a purchase online. (Source)
  • 12. 66% of sales for Black Friday/Cyber Monday were on mobile versus 34% on desktop in 2018. (Source)
  • 13. 56% of in-store purchases are influenced by ecommerce. (Source)
  • 14. 42% of online shoppers prefer to pay with credit cards. (Source)
  • 15. 22% is the number of ecommerce sales that grew in 2018 compared to the previous year. (Source)
  • 16. 3% is the amount of holiday retail sales, excluding cars, rose in 2019. (Source)

Mobile commerce (mcommerce) stats

  • 17. $2.91 is the estimated amount of retail sales projected for ecommerce in 2020. (Source)
  • 18. 72% of all US retail ecommerce is expected to be generated through ecommerce by 2021. (Source)
  • 19. 65% of consumers price compare on their mobile devices while in a physical store. (Source)
  • 20. Online shopping on mobile increased from 8% to 15%, while shopping on desktop dropped from 78% to 63%. (Source)
  • 21. 62% is the amount users are less likely to become a customer in the future if they have a bad mobile experience with your business. (Source)
  • 22. 53% of all US retail eCommerce is expected to be generated through mobile commerce by 2021. (Source)
  • 23. 46% of consumers prefer to use a smartphone to complete the entire process of research and buying. (Source)
  • 24. 46% of people say they would not purchase from a brand again if they had an interruptive mobile experience with irrelevant ads. (Source)
  • 25. Scanning barcodes or using mobile apps are the most popular mobile payment methods among US users. (Source)

Ecommerce platform stats

Google Shopping

Google shopping ecommerce stats

  • 26. 20 days is the average number of days for a Google product search to turn into a purchase. Source)
  • 27. 85% of clicks for online retail are generated by Google Shopping ads. (Source)
  • 28. 82% of the ad spend for beauty and personal care industry goes to Google Shopping ads. (Source)
  • 29. 76% of retail search ad spend are driven by Google Shopping ads. (Source)
  • 30. 35% of Google product searches turn into transactions within 5 days. (Source)


Paypal ecommerce stats

  • 31. 3 billion is the number of payments Paypal processed in the second quarter of 2019. (Source)
  • 32. 295 million is the number of active registered accounts PayPal had by the third quarter of 2019. (Source)
  • 33. 39% of online buyers prefer to pay for online goods and services via PayPal. (Source)
  • 34. 36% of North American retailers already accepted PayPal as a payment method and 34% planned to accept it within the next 24 months (as of December 2018). (Source)


Amazon ecommerce stats

  • 35. The fastest-growing product groups on Amazon in 2017 included luxury beauty and pantry items. (Source)
  • 36. 26 days is the average amount of time between a Amazon product search and a purchase. (Source)
  • 37. $232 billion is Amazon’s net revenue in 2018, making them the leading online retailer. (Source)
  • 38. $8 billion in sales was tied to consumer electronics such as the Amazon Echo devices. (Source)
  • 39. 300 million is the number of active user accounts on Amazon (Source)
  • 40. 100 million is the number of Amazon Prime members. (Source)
  • 41. 89% of consumers and 96% of Prime members are more likely to buy products from Amazon than other ecommerce sites. (Source)
  • 42. 80% is the amount of reach Amazon had in 2019, making it the most popular shopping app in the US (Source)
  • 43. 66% of consumers typically start their search for new products on Amazon. (Source)
  • 44. 55% of Americans begin their product searches on Amazon. (Source)
  • 45. 54% of all product searches happen on Amazon, not Google. Source)
  • 46. 44% is the amount of US ecommerce sales Amazon was responsible for in 2017, about 4% of the country’s total retail sales figure. (Source)
  • 47. 40% of US consumers receive one to two packages from Amazon per week on average. (Source)
  • 48. 50% is the amount the package number jumps for consumers ages 18–25, and 57% for consumers ages 26-35. (Source)

Social media

  • 49. Engagement between users and brands on Instagram is 10X greater than it is on Facebook, 54X greater than it is on Pinterest, and 84X greater than it is on Twitter. (Source)
  • 50. 4 is the average number of posts ecommerce businesses publish on their Facebook page. (Source)
  • 51. $65 is the average order value of customers referred from Instagram. (Source)
  • 52. $55 is the average order value of customers referred from Facebook. (Source)
  • 53. 96% of fashion brands based in the US use Instagram to reach consumers. (Source)
  • 54. Over 90% of consumers in the US between 18 and 54 follow a brand on social media. (Source)
  • 55. Over 80% of people say Instagram helps them discover, research, and decide to purchase new products and services. (Source)
  • 56. 70% of online shoppers are more likely to buy a product from a brand that they had a good interaction with on social media. (Source)
  • 57. 70% is the amount of Instagram users who are more likely to make online purchases on their mobile devices. (Source)
  • 58. 60% of ecommerce businesses have both Facebook and Twitter.(Source)
  • 59. 55% of consumers look for products on both Amazon and Pinterest. (Source)
  • 60. 44% of active Instagram users say they use social media to conduct brand research, which is the highest percentage among the major social networks. (Source)
  • 61. 32% is the number of increased sales online stores have on average when they have a social media presence compared to those that don’t. (Source)
  • 62. 8% is the amount the average ecommerce site’s Facebook community grows each month. (Source)

International ecommerce stats

Alibaba ecommerce stats

  • 63. $3.53 trillion is what retail ecommerce sales worldwide amounted to in 2019, and online retail revenues are projected to grow to $6.54 trillion in 2022. (Source)
  • 64. $768 billion is the GMV for Alibaba, making it the largest ecommerce company in the world. (Source)
  • 65. $740 billion is China’s retail market, making them the largest ecommerce market in the world. (Source)
  • 66. €198 billion is the total that European consumers estimate for the amount they spent online in 2017. (Source)
  • 67. 2.14 billion people worldwide are expected to buy goods and services online in 2021, up from 1.66 billion global digital buyers in 2016. (Source)
  • 68. 1.92 billion is the number of digital buyers worldwide. (Source)
  • 69. 24 million is the number of ecommerce sites in the world. (Source)
  • 70. 95% is the amount the ecommerce market is predicted to account for in all commerce worldwide in 2040. (Source)
  • 71. 57% of online shoppers globally make a purchase with overseas retailers. (Source)
  • 72. 15% is the number of ecommerce sales that accounted for all retail sales in 2015 in China, and this figure is expected to reach 63% by 2023. (Source)
  • 73. 46% is the amount of global mobile shopping penetration in the Asia Pacific. (Source)
  • 74. 38% of online shoppers worldwide never shop on mobile devices; 7% of people never shop on desktops. (Source)
  • 75. 22% is the amount of global retail sales that ecommerce retail sales are expected to account for in 2023. (Source)
  • 76. 17% is the expected retail ecommerce growth for India from 2019 to 2023, with Spain following at 11.1%. (Source)

Ecommerce online shopper demographic stats

  • 77. $220 is the average a man spends on an online purchase, while women spend $151. (Source)
  • 78. $203 is the average transaction amount for Baby Boomers, followed by $190 for Generation X and $173 for Millennials, meaning Baby Boomers spend more online than Generation X and Millennial shoppers do. (Source)
  • 79. 19 transactions per year is the average amount for Generation X consumers, which is 20% more than their younger counterparts, making them the most active online shoppers. (Source)
  • 80. 77% of millennials are more likely than their older counterparts to look up information on a smartphone while out shopping. (Source)
  • 81. 55% of luxury transactions were made by men, and 72% of electronic purchases were made by men, making males more likely to shop in higher-priced categories. (Source)

Ecommerce shopper behavior stats

Conversion rates

  • 82. 300% is the amount conversion rates can increase with a customer relationship management system in place. (Source)
  • 83. 3% is the average ecommerce conversion on desktop, with mobile following at 2% and tablets following at 3%. (Source)
  • 84. 2% is the average amount of ecommerce website visits that convert into purchases. (Source)
  • 85. 3% of e-commerce website visits were converted into purchases (Source)

Cart abandonment

  • 86. The top three reasons US online shoppers give for abandoning a cart during checkout are high extra costs, the need to create an account, and a complicated checkout process. (Source)
  • 87. $260 billion is recoverable through improved checkout processes. (Source)
  • 88. 92% of first-time visitors don’t intend to buy anything from the store at that point. (Source)
  • 89. 80% of online shoppers stop doing business with a company because of poor customer service. (Source)
  • 90. 75% is the amount abandonment increases when a website is slow. (Source)
  • 91. 50% is how much loyalty drops when your site is slow. (Source)
  • 92. 75% of site visitors that abandoned their carts planned on returning to the site. (Source)
  • 93. 70% is the global cart abandonment rate for ecommerce. (Source)
  • 94. 58% of US online shoppers abandoned a cart within the last three months because they were just browsing or weren’t ready to buy. (Source)
  • 95. 54% of shoppers would consider purchasing previously abandoned cart items if offered a discount on them. (Source)
  • 96. 53% of shoppers report leaving a transaction due to extra costs, such as shipping, taxes, and fees. (Source)
  • 97. 45% of cart abandonment emails are opened on average. (Source)
  • 98. 35% is the average amount an ecommerce site can increase their conversion rates by improving their checkout design. (Source)
  • 99. 35% of transactions were dropped because the website required the user to create an account before checkout. (Source)
  • 100. 28% of US shoppers abandon their orders due to a complicated or drawn-out checkout process. (Source)
  • 101. 18% is how much conversion rate increases with abandoned cart emails. (Source)
  • 102. 17% of customers abandoned their orders because they couldn’t trust the site with credit card information. (Source)

Shipping and delivery

  • 103. 83% of US online shoppers expect regular communication about their purchases. (Source)
  • 104. 79% of US consumers said that free shipping would make them more likely to shop online. (Source)
  • 105. 78% of customers said they prefer free shipping over expedited shipping. (Source)
  • 106. 71% of customers evaluate shipping fees and policies when browsing. (Source)
  • 107. 67% of the time, customers will choose the cheaper shipping method over the fastest one. (Source)
  • 108. 58% of customers are willing to wait anywhere between 4-7 days to receive an item they bought online. (Source)
  • 109. 54% of US consumers under the age of 25 said that same-day shipping is their number one purchase driver. (Source)
  • 110. 54% of consumers said they would give repeat business to a retailer that can predict when a package will arrive. (Source)
  • 111. 53% of US online shoppers won’t purchase a product if they don’t know when it will arrive. (Source)
  • 112. 15% of US consumers said that online retailers always offer shipping options that meet their expectations for speed of delivery, compared to 30% that report the same for Amazon. (Source)


  • 113. $284 billion is the amount that returned merchandise costs US retailers in potential sales. (Source)
  • 114. 80% of shoppers will not make a purchase unless there is a hassle-free return policy. (Source)
  • 115. 77% of consumers said they would buy from a business again if the retailer resends lost or damaged items with fast shipping. (Source)
  • 116. 74% of online shoppers said they wouldn’t make a purchase if they had to pay for return shipping. (Source)
  • 117. 70% of US online shoppers said that their most recent return experience was “easy” or “very easy,” and 96% would buy from that retailer again based on that experience. (Source)
  • 118. 63% of US online shoppers said that they would not make a purchase if they couldn’t find the return policy. (Source)
  • 119. 59% of US online shoppers said that they want to receive notifications about the status of their refund. (Source)
  • 120. 51% of consumers trust companies that make it easy for visitors to contact the people behind the company. (Source)
  • 121. 42% of US online shoppers have returned an item they bought online in the last six months. (Source)
  • 122. 41% of US online shoppers said that they buy multiple versions of the same item, then return those that didn’t work for at least some online purchases. (Source)
  • 123. 41% of shopper exchange or replace the items they return from the same retailer. (Source)

Ecommerce marketing

  • 124. 89% is the amount of customers companies retain with strong omnichannel engagement. (Source)
  • 125. 80% of mobile users look for local businesses online. (Source)
  • 126. 75% of users notice retargeting ads. (Source)
  • 127. 72% of millennial shoppers say they don’t mind retargeting. (Source)
  • 128. 52% of online stores have omnichannel capabilities. (Source)
  • 129. 51% of companies trusted by customers have representatives who are easy to reach. (Source)
  • 130. 26% of online shoppers will complete the checkout process after seeing a retargeted ad. (Source)
  • 131. 18% of local searches lead to a sale within 24 hours. (Source)
  • 132. 16% is the number of increased conversions that cross-device targeting yields for retail advertisers in the US (Source)
  • 133. 14% is the amount that personalization increases email click-through rates. (Source)
  • 134. 10% is the amount that personalization increases conversion rates. (Source)

WebFX can boost your ecommerce sales!

Need help turning these stats into an actionable ecommerce marketing strategy?

WebFX has got your back. With over 25 years of digital marketing experience and over $2.4 billion in revenue generated for our clients in the past five years, we’ll help you incorporate important ecommerce trends into your business.

Contact us online or call us at 888-601-5359 to learn more about our ecommerce marketing services!