How To Use Microsoft Copilot for Your Business

Fun fact: $4.4 trillion is the estimated potential economic value of increased productivity from AI use cases. That’s why it’s not surprising for businesses to revolutionize the way they operate and interact with customers with the use of AI.

Microsoft is one of the companies at the forefront of business transformation with its enhanced AI assistant, Microsoft Copilot, formerly known as the Bing AI chatbot. Microsoft Copilot leverages advanced AI technology to deliver more personalized and efficient user experiences across Microsoft’s platforms.

The good news? Copilot is now widely accessible to anyone with a Microsoft account. If you’re curious about diving into the Copilot experience, we’re here to guide you through everything you need to know, including:

• How Microsoft Copilot works
• How to effectively use Copilot
• Comparing Microsoft Copilot to ChatGPT

Read on to explore this powerful AI tool. Don’t forget to subscribe to our email newsletter to stay updated on the latest marketing trends and technology!

How does Microsoft Copilot work?

Microsoft Copilot represents the latest advancement in AI assistance. Integrated seamlessly into Microsoft 365, Copilot is accessible directly within apps like Word, Excel, PowerPoint, Outlook, and more. It’s also available via Microsoft Edge and the standalone Copilot app for both Windows and Mac.

To access Copilot, simply log into your Microsoft account and look for the Copilot icon in the toolbar or application you’re using. It functions similarly to ChatGPT—submit a query or prompt, and Copilot provides detailed, AI-generated responses based on real-time data and user-specific context.

A standout feature of Copilot is its adaptive response modes:

• Creative Mode: Delivers imaginative and unique responses.
• Precise Mode: Generates accurate, fact-based answers.
• Balanced Mode: Combines creativity and precision for balanced responses.

How to use Microsoft Copilot: 3 practical ways

Now that you know how Copilot works, let’s explore how you can effectively leverage this AI technology:

1. Generate content ideas

Copilot can spark creativity for marketing content such as social media captions, blog posts, and more. Imagine you run an online boutique and need engaging Instagram captions for your latest product. Simply prompt Copilot to create creative or balanced caption ideas to match your content style.

2. Simplify research

Copilot excels in quickly summarizing information for content creation or industry insights. Need the latest marketing trends? Ask Copilot to deliver concise, up-to-date information, enabling you to draft your next piece with confidence and speed.

3. Troubleshoot business Issues

Facing a technical issue or business-related problem? Copilot offers swift, detailed solutions. If your small business encounters website downtime or even everyday issues like a wobbly table, Copilot can guide you step-by-step through practical solutions.

Microsoft Copilot vs. ChatGPT: How do they compare?

ChatGPT has been synonymous with AI chat technology, but Microsoft Copilot brings compelling features to the table:

• Customizable Responses: Copilot’s unique conversation styles enable tailored, goal-specific interactions, from creative brainstorming to precise information.
• Source Transparency: Unlike ChatGPT, Copilot provides cited sources alongside responses, allowing users to verify and explore information further.
• Multimedia Responses: Copilot surpasses ChatGPT by integrating visual content, such as images and videos, directly into responses.

However, Copilot’s main limitation is platform accessibility—it’s available only within Microsoft’s ecosystem (Edge, Microsoft 365 apps, or the Copilot app itself). ChatGPT remains browser-agnostic, accessible via any internet browser.

If you’re ready to reap the benefits of using AI, contact us online or call us today at 888-601-5359 to speak with a strategist about our artificial intelligence services!