50+ Artificial Intelligence Statistics for Marketers in 2024

Artificial intelligence (AI) is no longer a science-fiction movie concept. AI is a fast-growing technology that’s gaining popularity worldwide.

Governments, enterprises, and small businesses adopt AI to streamline their processes. Organizations are turning to AI to grow their bottom line and stay ahead of their competition.

This page has 50+ AI statistics in 2024 — segregated according to topics — to inform and inspire your AI marketing strategies. Feel free to jump into any section:

• AI adoption statistics
• Marketing AI statistics
• Attitude toward AI statistics
• AI growth statistics

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AI adoption statistics

Companies worldwide plan to use AI for several benefits, including improved cost savings and better customer experience. Here are some AI adoption statistics:

1. Over 80% of executives in the retail and consumer space expect their businesses to use AI automation by 2025.
2. 66% of businesses are using or planning to use AI for their sustainability goals.
3. 54% of organizations report that AI provides cost savings and efficiencies.
4. 42% of businesses reported that they plan to use AI in the future.
5. 35% of companies globally use AI.
6. 34% of businesses cite limited AI skills, expertise, or knowledge as a barrier to AI adoption.
7. 28% of respondents say that generative AI use is on their board’s agenda.
8. One-third of respondents surveyed say their organizations regularly use generative AI in at least one function.
9. 0.1% to 0.6% is the potential annual growth of labor productivity through 2040 with generative AI adoption.

Marketing AI statistics

Marketing teams worldwide use AI for different purposes — from ad targeting to personalization. Here are some marketing AI statistics:

10. $107 billion is the global market revenue forecast for AI in marketing in 2028.
11. $1.25 billion is the worldwide chatbot market’s forecast size by 2025.
12. 90% of marketers in 35 countries used AI tools to automate customer interactions.
13. 88% of marketers working with AI say that the technology has helped them personalize the customer journey across different channels.
14. More than 80% of marketers worldwide integrate some form of AI into their online marketing activities.
15. 57% of B2B marketers in the U.S. used chatbots in their demand generation programs to understand their audience better.
16. 55% of B2B marketers in the U.S. said they used chatbots to generate new leads.
17. 53% of marketers we surveyed use AI for data analysis.
18. Nearly 50% of U.S. consumers believe that neither Photoshop nor generative AI must be used in social media posts for commercial purposes.
19. 50% of the marketers we surveyed are already using AI for their marketing strategies.
20. Almost half of the marketers we surveyed are concerned about data privacy and ethics surrounding AI.
21. 47% of marketers in the U.S., U.K., India, and Canada said they trusted AI with ad targeting.
22. Nearly 45% of marketing executives we surveyed use AI for content creation.
23. 43% of B2B marketers in the U.S. claimed that chatbots helped them educate their prospects.
24. 42% of marketing professional-respondents in the U.S., U.K., India, and Canada trusted AI to personalize content and offers in real-time, while 39% trusted AI to optimize email send-time.
25. 35% of marketers are concerned about risk and governance issues related to AI use in marketing.
26. 34.5% of our marketer-respondents said ChatGPT is one of their AI tools, making it the most-reported tool among our respondents.
27. 33% of U.S. marketers using AI and machine learning tools said that time savings is the most significant benefit of these tools.
28. 32% of marketers worldwide use AI with marketing automation for paid advertising, and personalization of email messages and offers.
29. 31% of U.S. marketers employing AI and machine learning said the tools helped their trend insights and audience preference.
30. 29% of marketing executives we surveyed said they plan to use AI in the future.
31. 26% of U.S. marketers say AI and machine learning helped them optimize their content.
32. 26% of B2B marketers in the U.S. using chatbots in their marketing efforts increased their lead generation volumes by 10-20%.
33. 22% of marketing professionals worldwide use AI with marketing automation to generate product and content recommendations, and personalized email subject lines.
34. 15% of B2B marketers in the U.S. said that chatbots helped them increase their lead generation by more than 30%.
35. Nearly 10% of marketers we surveyed said they do not plan to use AI.

Attitude toward AI statistics

Want to get a glimpse of how businesses view AI? Here’s a list of vital AI statistics related to how organizations view the technology:

36. 87% of organizations worldwide believe that AI technologies will give them a competitive edge.
37. 78% of companies believe it’s important for results gathered from AI to be “fair, safe, and reliable.”
38. 61% of employees claim that AI helps improve their productivity.
39. 56% of organizations identify inaccuracy as a generative AI risk.
40. 53% of organizations cite cybersecurity as a generative AI risk.
41. 40% is the expected employee productivity improvement with AI use.
42. 38% of respondents using AI say their organizations mitigate cybersecurity risks.
43. 32% of respondents reporting that their organizations use AI say that they’re mitigating inaccuracy.
44. 30% of marketer-respondents believe that generative AI poses significant risks to brand safety and misinformation.
45. 21% of respondents reporting that their organizations use AI say they have established policies governing employees’ use of generative AI technologies in their work.

AI growth statistics

AI is forecast to grow as an industry and make a considerable contribution to the global economy in the years to come. Here are some AI statistics related to its growth and economic contribution:

46. $16 trillion is the estimated potential contribution of AI to the global economy in 2030.
47. $2.6 to $4.4 trillion is how much generative AI can add per year to the global economy in different use cases.
48. $2.6 trillion is the expected global market size of the AI market by 2032.
49. 13,993 is the number of active patents that Baidu has, the largest owner of active machine learning and AI patents globally.
50. 13,187 is the number of active patent families that Tencent has, making it the second leading owner of AI patents globally.
51. 37% is the compound annual growth rate (CAGR) of AI globally.
52. 26% is the predicted GDP boost from AI by 2030.
53. 23% of respondents say that at least 5% of their organizations’ earnings before interest and taxes can be attributed to their AI use.

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