Influencer marketing is one of the newest ways to reach leads. These influencers help you expose your brand to people who are and are not familiar with it. One of the best features of influencer marketing is the abundance of available influencer marketing tools.
Influencer marketing tools enable you to make the most of your campaign. You can use them to connect with the right influencers and improve your campaign’s success.
On this page, we’ll look at seven influencer marketing tools that will help you grow your business.
Let’s get started!
Kred is one of the most basic tools for influencer marketing. Many marketers say that it is a great starter tool to help you get familiar with how influencer marketing works.
You can use Kred to monitor engagement activities, such as retweets and replies on Twitter. This will help you decide how you should cater your campaign to specific audiences and, in turn, reach the highest number of followers.
You’ll also be able to see your outreach score with this tool, which monitors how often your business retweets, mentions others, and replies to tweets. This is important to understand so you can see how your business interacts with your audience.
Kred is a great tool to help you identify other influencers as well as understand your influence on your audience. You can see who is influential in certain fields, such as social media or tech, and reach out to them.
By using Kred to understand your business more thoroughly, you can create a better influencer marketing campaign.
Another great tool you can use for your influencer marketing campaign is BuzzSumo. This platform combines content sharing analytics and influencers all in one place to help you see who is posting about popular content.
With BuzzSumo, you can connect your business with other influencers in your brand’s industry. In addition, searching for hashtags and keywords can increase your chances of finding relevant influencers.
Use this tool for your business to connect with bloggers, companies, and journalist creating content like yours. Gain more leads and determine successful influencer marketing strategies with the help of BuzzSumo.
FollowerWonk is a Twitter account tool that enables you to search for keywords in Twitter bios. If someone uses a keyword in their bio, you can immediately see if they are an influencer in a specific field.
This enables you to connect with influencers that have a large reach in your industry. As a bonus, you can see social influencers that follow your competitors but not your business. This is a great way to recognize how influencers engage with your competitors.
By using FollowerWonk, you will connect with better influencers that fit your influencer marketing campaign.
4.BrandWatch (Previously known as PeerIndex)
BrandWatch is a great tool to help your influencer marketing campaign. This tool takes an in-depth look at influencer profiles to help you connect to more meaningful influencers.
Unlike most influencer tools, BrandWatch measures influence based on a person’s expertise on a topic. While it does take their followers into account, it focuses more on the knowledge of each influencer.
You’re also able to build relationships with influencers who have high authority in the industry’s community. Identifying an influencer’s consciousness and expertise of a given subject will give your campaign additional outreach impact.
BrandWatch is a helpful tool to connect your business with influencers that are proven experts in their field for a more valuable business-influencer relationship.
A big part of influencer marketing is engagement, and TweetReach is a great resource for doing it. This Twitter tool is used to find influencers that post frequently about specific subjects and see who is best at engaging others using those subjects.
You can search by hashtags, keywords, or specific accounts. When you conduct these searches, you are given a list of the top 100 contributors on that subject. This is measured by the number of interactions with their post on that subject, such as retweets.
When you have a top 100 list, you get a better idea of who is influential with a certain topic. It helps you focus on people who are knowledgeable about the subject, but also garner a lot of interest in the topic.
If you’re looking for a tool that will help you find topic-specific influencers, TweetReach is a great option.
Twtrland connects you with influencers that are engaging with your brand and within your network. This tool accounts for numerous types of influencers, including celebrities, power users, casual users, and novices. In short, Twtrland enables you to focus on the right type of influencer for your campaign.
If you are going to use this tool to find influencers, you need to be realistic about the influencers you choose. Most celebrities won’t respond to be an influencer in your campaign. Though they’re included in this tool, it’s best to reach out to practical influencers who you will have the best chance of contacting.
Alternatively, focus on other influencers that reach many people in your target audience. For example, use the follower information the tool provides for you, such as demographics, to create a specific objective for your brand’s campaign. It helps you determine if that influencer is a good fit for your business.
Use the Twtrland tool to determine the best influencer who fits your business’s campaign.
7. Influencer marketing platforms
One of the hardest parts about influencer marketing is finding the right influencers for your brand. How can you effectively spot the best influencer who will fit your overall campaign objectives?
Some examples of the tools you can use to pinpoint and connect with well-suited influencers include Revfluence and Brandbacker. These are all platforms that enable you to search for influencers who will be the most impactful for your business.
Influencers can find your brand, too. They can request to receive information or products from your company, which can be a huge benefit to your business.
For instance, they could ask for free samples in exchange for a review. An interview can help expose your business to other influencers as well as promote your brand on various platforms.
While this isn’t a specific tool that is part of influencer marketing, it is an important tool to help your campaign. If you struggle to find the right influencers for your campaign, you can use any number of these influencer marketing resources to find the right ones.
Start using influencer marketing today!
These marketing tools will help you improve your influencer marketing campaign by connecting to individuals with authority in your field as well as draw in new leads for your business. Make the most of your campaign by taking advantage of all the tools that are available to promote your brand.
At WebFX, we know how to construct a great influencer marketing campaign. We have a team of 150+ experts that will help you create your ideal influencer marketing plan. Our social media team will help you utilize influencer marketing tools to expand your reach and improve your campaign.
If you want to start gaining new lead through influencer marketing, contact us online or call us today at 888-601-5359 to speak with a strategist!
We look forward to helping you expand your marketing campaign!