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What Are Impressions on Instagram & How Can You Get Them?

If you use Instagram to promote your business to billions of active social media users, you might have come across several metrics, including impressions. So, what are impressions on Instagram exactly? On this page, we’ll dive into the ins and outs of Instagram impressions and answer:

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What are impressions on Instagram?

Instagram impressions are the number of times your post, story, or ad is displayed to users. Impressions measure the potential views your content has received, not how many people have seen it — if your post is shown to one user 15 times, your post will have 15 impressions.

Why are impressions on Instagram important?

So, why are impressions on Instagram important?

Impressions on Instagram are a valuable metric that can help you measure your brand awareness by tracking how many times users see posts or ads from your business.

Impressions on Instagram can be an excellent indicator of your business’s brand awareness on the platform. The more times a user sees your ad or post, the more they will recognize your business and the products or services you offer.

However, it’s essential not to spam your audience because they might get annoyed seeing the same advertisement or post from your brand too frequently, known as ad fatigue.

views example what are impressions on Instagram

By keeping an eye on impressions, you can evaluate how many times your audience sees your posts and compare it to your sales and conversions to help determine the overall success of your campaign.

If you notice a high number of impressions but lower clicks and conversions, this behavior could be an indicator that your content could be appearing too frequently or isn’t displaying to the right audience.

What is the difference between reach vs. impressions on Instagram?

The difference between reach vs. impressions on Instagram is what they measure. Reach measures the number of unique users who have seen your organic post or paid ad. Impressions measure the total number of users who have seen your organic post or paid ad — including users who see your content more than once.

Reach vs. impressions on Instagram explained

While reach and impressions might sound like the same thing, they are two very different metrics on Instagram.

Check out some key differences between reach vs. impressions on Instagram below:

Instagram reach

Instagram reach refers to the total number of people who have seen your ad or post. Reach takes unique users into account. It measures how many individual users see your content, not the number of times they see that content.

For example, if 30 people have seen your content and viewed it three times, your reach is 30. Reach on Instagram can help you measure how many new viewers you reach with your content.

As a result, you can use reach to determine how many users see your ads and posts on Instagram over time.

Instagram impressions

On the other hand, Instagram impressions refers to the total number of times your ad has been seen on the platform. Impressions don’t take unique users into account, so this metric counts each time your content is displayed on a screen, even if it’s viewed multiple times by the same user.

So, if 30 total people have seen your ad or post three times each, then your total impressions would be 90.

While reach can give you a good idea of how many new users see your content, impressions can help you gauge your brand awareness by measuring how many times one user views your content. The more times a single user views your content, the more they become aware of and recognize your business.

How to increase impressions on Instagram

If you want to know how to get more impressions on Instagram, we’ve got you covered. The key to increasing your Instagram impressions is to ensure that your content reaches the users who are most interested in your products and services.

A higher number of impressions can lead to more engagement with your ads and posts. That means users are more likely to view your content multiple times and even check out other posts on your profile.

As a result, growing your Instagram impressions can help you build your brand awareness and loyalty, drive web traffic, and lead to more conversions and sales for your business.

Here’s how to increase impressions on Instagram in three easy steps:

1. Take advantage of audience targeting features

Instagram’s targeting features help you ensure that your posts and advertisements reach more of your ideal customers. When users see content that resonates with their interests and needs, they are more likely to view and engage with it.

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For example, you can use audience targeting options on Instagram to target users based on their:

  • Age
  • Gender
  • Location
  • Interests
  • Purchase history
  • And more!

With Instagram’s audience targeting options, you can create posts that display for specific types of consumers. As a result, you can create personalized marketing messages that resonate with your target audience, increasing engagement, clicks, and impressions in the process.

2. Find the best time of day to publish your posts

Did you know that there are peak times during the day and week that your Instagram posts and advertisements will get more views and impressions?

On Instagram, users are most active on Mondays between 3:00 pm and 4:00 pm. Posting during these peak times is the key to ensuring that more members of your target audience see your posts.

By posting during peak times, you can help more users find your content when they browse through their Instagram feed, increasing your reach and impressions in the process.

3. Experiment with hashtags

Using hashtags is another excellent way to help more users view your posts on Instagram. When you use hashtags, your posts will display in users’ feeds and when they search for that specific hashtag.

hashtags what are impressions on Instagram

By using popular and trending hashtags that relate to your business in your Instagram posts, you can help more users discover your business and view your content.

With hashtags, you can boost your brand awareness and provide more opportunities for your posts to display on Instagram, increasing your impressions as a result.


74% of people use social media when making a purchasing decision.

Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.

One of our experts will be in touch within 24 hours!

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Boost your brand awareness and impressions on Instagram with WebFX

If you’re ready to increase your impressions on Instagram to reach more members of your target audience, WebFX can help.

WebFX is an award-winning social media agency specializing in creating revenue-driving social media strategies for businesses like yours.

Our team of over 500 experts knows how to implement and manage an Instagram campaign that boosts your brand awareness, increase impressions and, ultimately, sales and revenue for your business.

Are you ready to power up your Instagram campaign? Chat with one of our experts by calling 888-601-5359 or contact us online to learn how our Instagram marketing services can take your business to new heights.