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It seems like every day, new technologies are emerging, creating new opportunities for businesses and industries to grow. But in all that noise, which tech trends should you pay attention to?

Today, we’re breaking down eight of the top tech industry trends you should be on the lookout for in 2024:

Keep reading to learn more about why these tech trends matter and how they could shape the tech industry outlook this year (and beyond!). 

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1. Generative AI

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dan shaffer
Dan Shaffer WebFX Tech Industry Expert, Director of

Many organizations are finding efficiencies inside their processes with the help of AI tools like ChatGPT — while it’s a young trend still, it’s had a massive impact on the tech industry already. While the biggest changes are seen/heard from larger Fortune 500’s utilization of AI, you can certainly find ways within small and medium sized business for it to be a beneficial part of your daily work.

Kicking off our list of the top technology industry trends to watch out for in 2024 is generative AI. Generative AI is already making an impact on a consumer level, shaping how people interact with search results via Google’s Search Generative Experience (SGE).

On a larger scale, generative AI is a tech trend that won’t be going away anytime soon because it’s continuing to allow people and businesses to streamline mundane and menial tasks like communicating, brainstorming, writing, and more.

2. Sustainable, “green” technology

This past year has already seen public initiatives from major tech players to lessen environmental impacts and reduce carbon footprints. Apple plans to make all of its products carbon-neutral by 2030, while Google aims to achieve net-zero emissions across all of its operations, as well as operate its data centers and offices on carbon-free energy by 2030.

sustainable tech example

Considering the size of the global green technology and sustainability market is expected to reach $62 billion by 2030 (versus 2022’s $13 billion), it’s safe to say sustainable technology will continue to be a key tech industry trend to keep an eye on. From electric vehicles to using sustainable materials and methods to manufacture products, green technology will influence how businesses create and operate in 2024.

3. IT leadership

Increased IT leadership is a tech industry trend for two key reasons.

First, as we’ve discussed, technology and its capabilities will continue to advance in 2024. This means it’s even more important for IT professionals to step up and position themselves as central figures within business teams. As teams adopt marketing technology like AI and cloud platforms into their business strategies, IT professionals will need to help facilitate these transitions into more technology-based strategies.

Second, remote and hybrid setups are still very prevalent in modern workplaces. While technical expertise is the name of the game for IT professionals, it will be increasingly important to possess strategic planning and management skills to accommodate physically divided teams while still helping usher in this digital revolution.

4. Quantum computing

Today, there are complex calculations that can take months or even years to solve. In 2024 though, many industry professionals believe we’re closer than ever to solving those complex calculations in minutes via quantum computing. (And before you ask, no, we’re not talking about the quantum realm, as depicted in Marvel Comics.)

Whereas traditional computers operate on binary code (1s or 0s), quantum computers use quantum bits (qubits), which allow data to exist in multiple states simultaneously (1s and 0s). Already, quantum hardware and algorithms are being tested for better data security and used in small-scale and experimental computations.

In theory, quantum computing could run complex simulations and solve problems leading to major advancements in various technology-focused fields like aerospace engineering, genome sequencing, cryptography, and more. Whatever the case, it’s safe to say that quantum computing is a technology trend that shouldn’t be overlooked in 2024.

5. Extended reality (XR)

Augmented and virtual reality (AR & VR) are two technology trends that have already made an impact on multiple industries, from healthcare advancements to online shopping. But a step up from those immersive technologies is extended reality (XR), a tech industry trend that’s on track to make a big impact in 2024.

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Extended Reality

Extended reality (XR) refers to all technologies that simulate reality, including AR, VR, mixed reality (MR), and everything in between.

amazon AR tool

From the metaverse to virtual concerts and surgical simulations, the concept of XR technology is already making an impact. As AR, VR, and MR tech continue to evolve and improve, you can bet that XR will continue creeping into everyday life.

6. Robotic process automation (RPA)

AI and machine learning are continuing to evolve and create new use cases. As this occurs, the lines between the two have begun to blur, paving the way for emerging technologies like robotic process automation (RPA). RPA is a tech industry trend that’s changing how businesses complete mundane and repetitive tasks.

Like other automation tools, RPA involves training software programs to execute mundane tasks. Whether you’re gathering data or fielding online customer questions, RPA can significantly increase employee efficiency and productivity. 

Majority of companies leading RPA adoption are larger organizations and enterprises (primarily because of the scale of their business processes). Specifically, 31% of all organizations have adopted RPA. As RPA becomes more accessible for small to medium-sized businesses (SMBs) and everyday users, that adoption rate will likely increase.

7. Internet of Things (IoT)

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Internet of Things

The Internet of Things (IoT) describes a network of physical devices outfitted with sensors, software, and network connectivity that allows them to collect and exchange data with one another.

For those who may not be familiar, the Internet of Things (IoT) refers to interconnected devices on the same network that exchange data and information with each other and other systems and devices over the Internet.

internet of things example

Already, IoT has made a significant impact on consumers, with smart home devices like Amazon’s Alexa and wearable devices like smartwatches. As technology evolves, the main tech industry outlook is that IoT will permeate businesses, allowing for safe and efficient data collection and analysis, improved customer service, and more.

8. Cybersecurity

While cybersecurity may not seem like a new tech trend, it’s one that the technology industry is putting special emphasis on in 2024 because of growing cybersecurity threats to individuals and businesses.

As technology continues to evolve, so too does the scale and complexity of cybersecurity threats and data breaches. Think about it: even now, with AI tools, there are new data security threats that have emerged with them.

As long as technology continues to evolve, cybersecurity will remain a constant tech industry trend because it needs to continue improving to keep everyone’s data and information secure.

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Now that you’ve learned about the top tech industry trends for 2024, it’s time to put them into action! And who better to team up with for a tech and data-driven marketing campaign than WebFX, a team with its own proprietary marketing technology on hand?

Fueled by over 1+ billion data points, MarketingCloudFX is WebFX’s marketing automation software designed to help you measure the success of your marketing campaigns.

Ready to get started? Contact us online or give us a call at 888-601-5359 to learn more!

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