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Digital Advertising Glossary: 59 Digital Advertising Terms to know in 2024

Audience targeting. Click-through rate. Call to action. If you’re new to the world of digital advertising, you may hear terms like these and wonder what they mean. With so much jargon in the world of digital advertising terminology, it can be hard to keep up.

What is Display Advertising?

Glossary

What Is Display Advertising (And How to Use It) Display advertising — a form of paid advertising — is one of the most popular types of online marketing. A visual-based means of promoting your brand, display advertising refers to ads […]

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What is Digital Advertising?

Glossary

What Is Digital Advertising? (Your Digital Ad Handbook) Today, businesses worldwide spend more than $250 billion on digital advertising each year. That number continues to increase due to the impressive return on investment (ROI) generated by digital ads. For companies […]

View Full Story ~ 16 minute read

What is OTT Advertising? Ultimate Guide to Over-the-Top Ads

Glossary

How to Open an Amazon Storefront (And Start Selling) With more than one million small-to-midsized businesses selling on Amazon, your company needs to stand out from the competition. Opening an Amazon storefront, also called an Amazon Store, can set your […]

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What is Ad Tech?

Glossary

What Is Ad Tech? Definition, Types, and Platforms Advertising technology can help you streamline your advertising processes and manage your ads with ease, helping you to implement sales-boosting ad campaigns. But, what is ad tech, exactly? Keep reading to find […]

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Glossary

Programmatic Advertising Glossary: 55+ Terms & Definitions

Programmatic Advertising Glossary: 55+ Terms & Definitions Programmatic advertising automates ad campaign management and sales so you can save time and resources. With this ultimate programmatic advertising glossary, you can learn the definitions of essential programmatic advertising terms and phrases […]

Read Blog Post ~ 10 minute read

What is Connected TV Advertising?

Glossary

How to Open an Amazon Storefront (And Start Selling) With more than one million small-to-midsized businesses selling on Amazon, your company needs to stand out from the competition. Opening an Amazon storefront, also called an Amazon Store, can set your […]

View Full Story ~ 9 minute read
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