Choose the Right B2B Marketing Company
WebFX can help.
We’re an award-winning B2B digital marketing agency, and we have years of experience creating custom strategies and driving real results for our B2B clients.
But if you’re not quite ready to partner with an agency, you may be wondering what, exactly, a digital marketing strategy can do for your company.
On this page, we’ll take a look at a few digital marketing services that work particularly well for B2B companies, as well as how you can choose the right agency to help your B2B company attract more leads and earn more revenue.
Let’s get started!
Digital marketing services for B2B companies
Every industry has different needs when it comes to marketing. Some industries require a little more content while others require ads.
On this page, we’ll talk about eight of the best digital marketing services for B2B companies!
1. Search engine optimization (SEO) for B2B
Search engine optimization (SEO) can help your B2B company rank higher in search engine results for keywords and phrases related to your business.
SEO is extremely important for B2B companies because the higher your site ranks in search results, the more likely people will be to click on it and learn more about your business. And when your pages rank well for high value keywords, you’ll be able to attract more qualified leads.
2. Pay-per-click (PPC) ads for B2B
Pay-per-click (PPC) advertising is a great option if you want to quickly increase qualified traffic to your website.
PPC allows you to bid for placement in search results and on websites across the Internet. And it can help your B2B company increase brand awareness, reach new leads, and earn more revenue.
One of the main benefits of PPC advertising is that you only pay when people click your ad. This means that you won’t waste money advertising to people who aren’t interested in your business.
In addition, the leads you earn from PPC ads will also be more qualified since PPC targets people who are already searching for your products or services. In other words, people who click on your ads will be more likely to contact you and ultimately make a purchase.
3. Content marketing for B2B
Content includes blog posts, informational articles, ebooks, infographics, videos, and more. Creating and publishing custom content allows your B2B company to share your story and explain your services to potential clients.
People will be more likely to want to learn more about your business after reading a helpful piece of content published by your business online.
This is why if your B2B company doesn’t already have a blog, it’s time to consider creating one.
You can use your blog to cover industry trends, share valuable research, showcase awards, and even give people an inside look at your company.
This information is extremely important to potential clients who are interested in learning more about your company and what sets you apart from competitors.
4. Social media marketing for B2B
Maintaining an active presence on popular social media sites like Facebook, Twitter, and LinkedIn is one of the best things you can do for your B2B business.
This will make you available to potential customers and keeps prospects in the loop with your business. Even if you only post a few times each week, you can still interact with potential customers and give them the information they need to take the next steps with your business.
Listening in to conversations on social media can also reveal valuable insights into the needs of your target audience. And you can tailor your communication to better resonate with them.
5. Email marketing for B2B
Email marketing is one of the most effective and low-cost marketing strategies. And it’s a great way to provide prospects with important information about your business.
Instead of focusing solely on “sales” emails, try to offer recipients valuable tips, insights, and knowledge that they don’t already know. Then, as prospects move through the sales funnel, you can give them more information about how your products or services can help fulfill their needs.
Don’t bombard your email subscribers with useless information that clogs up their inboxes. Instead, schedule newsletters on a monthly basis, and fill them with valuable information that keeps your business at the top of recipient’s minds.
You can also include calls-to-action that encourage them to learn more or contact your business.
6. Video marketing for B2B
Creating and posting videos on sites like YouTube can help you provide viewers with valuable, practical information about your business and the products and services you offer.
For instance, you can create “How to” and “DIY” videos to better explain your offerings and give people the information they need to purchase from your business.
Videos are fun, engaging, and informative, and they can be the added boost people need to contact you or make a purchase.
7. Webinars for B2B
Webinars are a great way to market your business to new corporate audiences.
Not only do webinars give you the chance to present information, they also set your company apart as an expert in your industry.
In addition, webinars provide you with opportunities to add content to your site— webinar announcements, sign up landing pages, blog posts that highlight upcoming webinars, etc. This allows you to get the most branding, lead generation, and promotion from one event as possible.
8. Podcasts for B2B
Like webinars, podcasts allow your B2B company to conversationally discuss your business with listeners.
You may choose to offer podcast downloads on a weekly basis, like every Tuesday. Or you might offer podcasts at certain times of the year or use them to highlight new products or services.
With podcasting, you can cover current events, industry trends, new research, and anything related to your industry.
How to choose a B2B marketing company
With so many B2B marketing agencies, how can you choose the one that’s best suited to your company’s needs?
1. Create a list
First, you’ll want to put together a list of agencies to research.
You can do this by using search engines to find agencies in your city or region, or asking for referrals from people already partnering with an agency.
Then, you can keep track of the names of the agencies you like, as well as key contact information and other notes. Take some time to research all available options, and don’t be afraid if you end up with a long list!
2. Narrow your list
Next, you’ll want to go through your list and narrow the options.
You can use a number of factors, including client testimonials, portfolios, and online reviews, to weed through your list. Ideally, you should end up with a list of your top 5-10 agencies.
Once you have narrowed down your list, you can move on to the next step.
3. Review their websites
During this step, you’ll want to thoroughly review each of the agencies’ websites.
Take a look at the services they offer, check for examples of their work, and double-check that they have testimonials. If an agency doesn’t post examples of their work or reviews, they will likely not be able to drive the results you want. You can cut them from the list.
It’s also important to take a look at the company’s track record. Have they successfully helped other B2B companies achieve success online? Do they post examples of this on their website?
You will also want to look at the agency’s pricing. If you’re like most companies, you likely have a marketing budget, and understanding an agency’s pricing options can help you select an agency that’s right for your project.
That being said, it’s important to remember that you often get what you pay for when it comes to digital marketing. Be careful not to put too much emphasis on pricing, as this can sometimes drive you away from quality agencies.
However, you can use pricing as a tie-breaker if you’re having trouble choosing between two companies.
While you review an agency’s portfolio, take note of specific things you’d like them to do for your business. And if you’re not impressed by an agency’s portfolio, don’t be afraid to cut them from your list.
By the end of this step, make sure that your list only consists of agencies you are confident can help your business grow and achieve success online.
4. Contact the agencies
At this point, you should have 2-5 agencies left on your list, and you can contact each to learn more about what they can do for your business.
A lot of agencies have contact forms on their websites. If they don’t, it may be a sign that the agency isn’t a good fit.
No matter how you choose to contact an agency, you should always ask lots of questions. How many clients do they have? How much do services cost? What results have they earned for clients?
These questions can help you narrow down your list even further and choose the agency that will help your company achieve the best results.
5. Choose an agency
Now that you’ve gathered all the information you need, you can make an informed decision.
Take a final look at all of the factors that are important to you, and weigh the pros and cons of each agency. Don’t forget to compare things like the agency’s portfolio, pricing, reputation, and responses to your questions.
This will help you make a final decision about the B2B marketing company you want to partner with your business. And by the end of this process, you can feel confident in your decision and start reaping the benefits of working with a great B2B marketing agency.
WebFX is a top B2B marketing company
WebFX is a full-service Internet marketing agency, and we specialize in helping B2B companies establish and maintain an effective online presence.
WebFX is a top B2B marketing company
Keep reading to learn more about what separates WebFX from the competition.
1. We rank in search results
If you’re looking for a top B2B marketing company, you need to choose a company that ranks in search results for keywords and phrases related to Internet marketing. When you search online for things like “digital marketing agency” or “digital marketing services” the agency should appear in in the search results, preferably on the first page.
Companies that don’t rank in search results likely don’t have to SEO power to achieve top rankings. And if they lack the SEO power to market their own business, how can they help your B2B company grow?
WebFX ranks in search results for phrases related to our business, and we’re confident that we can help your B2B company do the same.
2. We drive results for clients
Top B2B marketing companies continually earn new leads for clients, and we’re proud of the results we earn for our clients. In fact, we even publish our results directly on our homepage.
Publishing the results we have earned helps potential clients gather the information they need to know they are working with a reputable agency. And we’re proud to highlight the amazing results we’ve earned for our clients.
3. We have years of experience
WebFX has years of experience helping B2B companies achieve success online.
Through the years, we’ve refined our processes so that we can optimize your website faster and with fewer resources. While other agencies are working to keep up, we’re busy creating innovative solutions to push the industry forward and benefit our clients.
4. We developed our own software
We have also developed our own proprietary marketing automation and tracking software, MarketingCloudFX.
An all-in-one marketing automation solution, MarketingCloudFX combines lead tracking, advanced visitor targeting, call tracking, and automated email marketing to drive the best possible results for clients.
While a lot of agencies use third party software to track the success of clients’ campaigns, WebFX has developed our own software to better serve the needs of our clients. And since we own the software, we can directly control its maintenance.
This means that if a server goes down or we experience a technical glitch, our team can work to quickly and efficiently address the problem.
In addition, you’ll never have to worry about price hikes due to third-party developers deciding to increase their prices.
5. We offer transparent pricing
At WebFX, we believe that you should always know up front exactly where your money is going. So we publish all of our prices online.
We also offer a number of options for various budgets, so you can choose the plan that’s right for your business and goals. This allows you to evaluate your options and get the most out of your digital marketing spend.
6. We’re dedicated to our clients’ success
The success of our clients is extremely important to us, and we’re willing to do whatever it takes to earn you the best results.
No matter if you want to boost your website’s visibility in search engines, attract new leads, or earn more revenue, we can help.
Our team goes above and beyond to drive results for our clients. And we work to stay on the cutting edge of the latest technological advances.
On average, we increase client revenue by 20%, and we have more than 780 client reviews.
Want to hear what they have to say? Check out our reviews and testimonials to learn more.
WebFX specializes in B2B client success.
Wheeler Machinery Co. has been in the business of providing exceptional customer service since 1951.
It was immediately evident to us that they valued treating their customers with a sense of partnership — and we couldn’t wait to help their efforts.Learn More
B2B marketing services from WebFX
WebFX offers a number of comprehensive digital marketing services to help your B2B company grow. And we offer various plans and options for different price points, so you can choose the option that’s best for your company and your goals.
Let’s take a look at how some of our digital marketing services can help you reach more clients and earn more revenue online.
We work with B2B companies to help improve their websites and boost their ranking in search results for keywords and phrases related to their businesses.
Our SEO plans always start with research, and we’ll work to fully understand your business and competitors to create a comprehensive roadmap for optimizing your website. Then, we’ll conduct keyword research to uncover the keyword and phrases people search when looking for your services online. And we’ll help you create custom content that educates site visitors and encourages them to purchase.
In addition, we’ll help you improve technical SEO elements like your site map, site speed, and site architecture for the best possible results.
Finally, we’ll help you outreach and promote your content to earn valuable links from relevant blogs and publications related to your industry.
At WebFX, our PPC specialists have years of experience, making them some of the best in the industry when it comes to PPC campaign management.
We’ll help you create and manage PPC ads for both search engines and popular social media sites.
In addition to traditional PPC plans, we also offer remarketing and mobile PPC to help you reach more customers and earn more revenue online.
Our content marketing plans can help your B2B company earn higher rankings in search results and generate more leads online.
We’ll work with you to create custom content including everything from blog posts and infographics to ebooks, motion graphics, and guides. This content can help answer your potential clients’ questions and provide them with the information they need to ultimately purchase from your business.
In addition, we can help you set up Google Analytics on your website in order to determine your most popular pages and which pages lead to the most conversions. Then, you can better understand what potential clients are looking for and create more of the kinds of content that best resonate with them.
We also offer copywriting services that include everything from ecommerce product descriptions and longform content to in-depth guides, PPC ads and more.
Our expert copywriting team has experience creating content that drives results for B2B companies like yours. And they can help you create content that ranks well in search results, positions you as an authority in your field, and helps you earn more conversions.
Online media buying
Our online media buying plans give your B2B company access to a directory of digital ad space that will ensure your ads appear before a relevant audience.
WebFX uses demographic, firmographic, and geographic factors to help your business connect with more potential customers. And our team of media buying specialists will continually monitor your campaigns to help you focus on sites that will allow you to attract more customers to your business.
With online advertising, you can easily change and enhance your campaigns with the click of a few buttons. This means that through testing and analysis, we can make the necessary adjustments to help you reach your target customers and get the most out of your online media buying plans.
Social media management
Social media users are the largest growing segment of the Internet. And social media plans from WebFX can help you establish a presence on top social media sites to reach more customers for you B2B company.
We offer advertising options for channels like Facebook, Twitter, Pinterest, YouTube, LinkedIn, and more.
Our social media team will work to help you create engaging social media content to help you create valuable relationships with social media users — relationships that ultimately encourage new purchases.
We’ll also help you use Google Analytics and implement custom UTM tracking to determine how many people visit your site after viewing a social media campaign, how much time they spend exploring your pages, and if they make a purchase.
In addition, we offer custom social media reporting, so you’ll always know exactly where your money goes. Then, you can make adjustments to your campaigns in order to get the biggest impact from your social media spend.
Conversion rate optimization (CRO)
CRO plans from WebFX can help you get the most out of your existing pages.
Our CRO plans can help your company determine what you’re doing well and pinpoint areas of improvement. We’ll help you with everything from usability testing to copywriting and call-to-action design.
If your B2B company is looking to get the most out of your online presence, CRO plans from WebFX can help you achieve your goals.
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WebFX is a marketing and design industry leader.
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Want to learn more?
Interested in learning more about how custom digital marketing plans from WebFX can help your B2B marketing company succeed online?
We work with B2B companies just like yours, and we’re excited to hear from you!