Drive Revenue With a Data-Driven B2B Digital Marketing Agency

Average digital marketing costs for small-to-medium-sized businesses (SMBs) range from $51 – $10,000 per month. Costs depend on factors such as the services used, campaign size and complexity, and project timeline.

B2B digital marketing is the practice of promoting your business-to-business company through online channels and strategies, like search engine optimization, pay-per-click advertising, content marketing, and more.

The difference between B2B digital marketing and B2C digital marketing is the audience. B2B digital marketing focuses on business buyers while B2C digital marketing focuses on consumers. This difference can lead to shifts in strategy, channel focuses, budgets, and more.

Next, let’s look at some tips for finding the best B2B marketing agency for your business. Here are eight things you should consider when choosing a B2B digital marketing agency.

1. Set goals to help you find the right company to achieve them

Before you can find the right B2B marketing agency, you must know what you’re trying to accomplish with your digital campaign. You don’t want to hire a digital marketing company without having a direction for your campaign. It’s essential to set goals so your marketing company can help you achieve them.

Ultimately, you want to decide what your goal is with your campaign. Are you trying to increase revenue, earn new leads, or build brand exposure? There are many different goals you can set for your campaigns.

Ensure that you set sizeable goals, too. It’s not possible to measure “earn some new visitors.” Instead, you’ll want to set goals like “increase website traffic by 20% or more.”

Once you set your goals, the best B2B digital marketing agencies will know how to create a campaign that helps you achieve them. It will prevent you from overspending on your campaigns, too. By setting goals, you will reach the results you want to see with your digital marketing campaign.

2. Check out your B2B marketing agency’s pricing

When you’re looking into different B2B marketing strategies, you want to ensure that these strategies fit in your budget. To avoid exceeding your set marketing budget, it’s vital that you know how much your digital agency’s services are.

The trouble with this is that many companies hide their prices. They don’t publish their prices on their website for some (or all) of their services. It makes it challenging for you to know how much the services cost.

If a company doesn’t have their prices published online, you will have to contact them to find out about their pricing. This process will take time for you to get a response. It will also be time-consuming to hear from all the companies you’re considering and compare the prices.

Overall, it’s best to stick to a company that publishes their prices online. Companies that offer transparent pricing will be upfront and honest with you about what’s in your package and how much it will cost. When companies hide their prices, it can lead to additional fees that you might not have expected in your original quote.

By sticking to a company that offers transparent digital marketing pricing, you’ll know exactly how much your services cost so you can adequately budget for the B2B marketing strategies you need.

3. Look for client testimonials and reviews

Client testimonials are a great indicator of the type of work a company does for its clients. These provide the first-hand experience of how well a company composes effective campaigns that are proven to work for clients.

These testimonials are an opportunity for you to see what people like about a digital marketing company. You get a better understanding of what people like about their work and what you can expect from them.

If a B2B digital marketing agency has dozens of client testimonials, it’s a good indication that they will do quality work for your campaign. You want to see a large number of client testimonials to help you understand different perspectives for different digital marketing campaigns.

Reviews are also an excellent resource for learning about B2B digital marketing companies. You can learn about what people liked or didn’t like about a digital marketing company. It’s always good to have unbiased opinions so you can get an authentic experience of a business.

With reviews, you can see both positive and negative experiences. People can easily share what they like about a digital marketing company but can also share negative aspects of the company. It gives you great insight into potential problems you could run into, but you can also see how a digital marketing company fixes issues with their clients.

Client testimonials and reviews will help you gain better insight into a company and help you understand if they are a good partnership for you.

4. Ensure that your digital marketing agency understands how to market for B2B

This part may seem obvious, but it’s essential that you hire a digital marketing agency that understands how to sell a B2B business. Many digital marketing companies will try to use B2C marketing strategies to grow your business, but they don’t work as well. Your market is different, and the right digital marketing agency should know how to market a B2B company.

You want to ensure that your digital marketing agency understands these three critical parts of B2B marketing:

1. You have multiple decision-makers: The right digital marketing company will know how to create one, cohesive marketing strategy to appeal to various people. They will recognize that it can be challenging to appeal to multiple decision-makers, but they will also know how to compose a campaign that hits the pain points each decision-maker shares.
2. You have a long sales cycle: A B2B Internet marketing agency should understand that people won’t immediately buy your products or use your services. The right digital marketing company will know how to create a marketing strategy that allows you to build brand awareness continually and nudge leads to conversion over time.
3. You’re dealing with more significant commitments: Many B2B businesses sell expensive products or contracts that require commitment. It’s essential that your B2B digital marketing agency understands that you need to create a marketing strategy that showcases the value in choosing your business for these significant commitments.

The right B2B marketing company will help you create a strong B2B marketing strategy to help you cater to your audience.

5. Ask your B2B marketing agency questions

If you want to ensure that you get the right B2B marketing agency, you’ll want to ask questions. It’s important to vet a B2B marketing agency to ensure that they are a good fit for your business. You can ask questions like:

1. Do you do all of your work in-house?
2. How do you measure results?
3. What KPIs do you look at?
4. How will you drive results for our business?
5. What’s your experience with digital marketing campaigns?

These are just a few questions you can ask your B2B marketing agency to ensure that they are a good fit for your business.

6. Check their portfolio to see if a company has experience with your industry

When you’re looking at different B2B marketing agencies, you want to know if they have experience working with your industry. You should check out their portfolio to see if they’ve partnered with businesses like yours.

As you research different companies, look to their portfolio. You can better understand a B2B marketing agency by looking at the work they do for their clients. You’ll want to look at whether they have experience working with your particular type of B2B company to get a sense of the kind of marketing campaigns they create.

If they have experience in your industry, look at the results they drive for different strategies. It will give you a good idea of the type of results you can expect to see for your own business.

If they don’t have experience with your industry, you don’t want to count them out right away. Many B2B marketing companies are willing to learn about new industries and help you create a campaign that drives results. Look for diversity in their portfolio and check out other B2B sectors to see how they create successful campaigns for those businesses.

By looking through their portfolio, you will have a better understanding of the type of results they can create for your campaign.

7. Look for awards and certifications from your B2B marketing agency

The best B2B marketing agency will gain recognition from other people. Other establishments in the marketing world will recognize the great work they do. Also, a great marketing company will invest in getting certifications that showcase their knowledge and build their trust and authority.

Awards

Always look to see if an agency has earned awards related to their work, such as being rated a top digital marketing agency, a top SEO company, web design awards, and more. You can also keep an eye out for more personal awards, like the top workplace or best place to work, to give you more insight into a company.

Certifications

There are numerous certifications a digital marketing company can have. You want to look for these certifications as you research different B2B marketing agencies to ensure that you’re working with the best company for your needs.

Here are a few certifications to seek:

1. Google Ads Certification: This certification is in Google’s advertising program. When someone gets certified in Google ads, they have extensive knowledge of Google AdWords.
2. Google Analytics Certification: With the Google Analytics Certification, a digital marketing company becomes an expert in the Google Analytics tool and can help you use the tool. A B2B marketing company must take an exam and pass the exam first to become certified.
3. HubSpot Content Marketing Certification: Content marketing is a powerful method that requires time and dedication. If a company certifies itself with HubSpot’s Content Marketing Certification, they will know how to produce the best content for your company.
4. HubSpot Inbound Marketing Certification: This is another HubSpot marketing certification you’ll want to see. This certification ensures that a marketing company is exceptionally knowledgeable in inbound marketing practices.

These are just a few of the many certifications you’ll want to see when you’re vetting different marketing companies. Overall, if a marketing company gets certified in different areas, you can trust that they are continually working to better themselves and continually build themselves as authorities in the marketing field.

8. Check to see if a B2B marketing company has marketing tools

When you look into B2B marketing services, you want to see if a marketing company has tools to run your campaign. It’s essential that your B2B marketing company has access to valuable tools — like MarketingCloudFX — that will help you create a more effective campaign.

Overall, it’s best if a B2B marketing company has its tools. Having their tools ensures that they have control over the tools and don’t have to rely on another company. It also means they can actively troubleshoot any issues that arise with the tool without having to rely on another company to fix the problems.

There are dozens of marketing tools a company can use to help you run your campaign. There are social media marketing tools, email management tools, content marketing management tools, and more. Investigate your B2B marketing agency to see what tools they can offer your business.

At WebFX, our B2B digital agency offers a suite of marketing services, including:

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of boosting your website’s ranking in the search results. Users conduct searches daily to find information, businesses, and products. If you want your B2B company to appear in relevant search results, you must optimize for search engines.

This process requires optimizing for keywords, improving your page speed, and creating content to enhance traffic. SEO is one of the best methods for driving traffic to your page and helping your business grow.

Pay-per-click (PPC) advertising

Another great B2B marketing strategy is pay-per-click (PPC) advertising. These paid advertisements appear at the top of the search results. These paid advertisements attract valuable leads for your business.

With PPC ads, you focus on optimizing your bid and choosing the right keywords to attract valuable traffic. These ads are great for attracting leads that are ready to convert, considering that 65% of all high-intent searches result in someone clicking on a PPC ad. PPC ads are an excellent opportunity for your B2B company to attract valuable leads.

Email marketing

Email marketing is a valuable tool for helping your business nurture B2B leads to conversion. With email marketing, you can connect with leads you know are interested in your business. Email marketing makes it easy for you to send subscribers content that gets them to choose your company.

You can send promotional emails, informative emails, exclusive deals, and more. Email marketing also allows you to personalize your content for your audience to make them more likely to choose your business. It’s an exceptional opportunity for you to connect with leads on a personal level and get them to convert.

Content marketing

Content marketing is an effective method for driving traffic to your site. With content marketing, you take the opportunity to share your knowledge with your audience. It’s an excellent way for you to provide your audience with valuable information they seek.

Content creation comes in many forms, including blogs, infographics, ebooks, and videos. You can create a variety of content to engage your audience and get them to check out your business. It’s a great way to build yourself as an authority in your field.

Social media marketing

Similar to email marketing, social media marketing is a great way to build a personal connection with your audience. You can reach out to them directly through social platforms and provide them with content that is interesting and engaging.

On social media, you can post photos, videos, links to content, polls, and more. Social media platforms also allow you to run ads to reach new leads interested in your B2B business. You can choose from numerous popular social platforms, including Facebook, Twitter, Instagram, and LinkedIn.

Website design

Website design is a crucial part of your business. When users find your website for the first time, they will judge your business based on your website’s appearance. If you want to make a positive first impression, website design is the answer.

Web design will help you create a website that is modern, unique, and user-friendly. Great web design will keep leads on your page longer, so they get to know your brand. Web design is an excellent investment if you’re using other methods, like content marketing or SEO, and will positively impact those campaigns.

Additional services

The services listed above are the typical services you can expect from a digital marketing company. There are other services you can expect to see from a B2B marketing agency. These services include:

• Copywriting
• Video production
• Infographic design
• Review management
• Local SEO
• Voice search optimization
• Influencer marketing

These are just a few additional services you can expect to see when looking into B2B digital marketing agencies.