The Pros and Cons of Outsourcing B2B Marketing Services

You’ve been feeling overwhelmed with trying to keep up with the marketing tasks at hand for your business-to-business (B2B) company. There just aren’t enough people, resources, and hours in the day to get everything accomplished. It can feel like a losing game where you’ll never catch up.

If you’re feeling this way, you may need to consider outsourcing B2B marketing.

But before you decide if that’s the best decision for your company, let’s go over some of the pros and cons of outsourcing B2B marketing.

Pros of outsourcing B2B marketing

There are undoubtedly benefits of outsourcing your B2B marketing to another company. Here are a few benefits you’ll want to consider:

1. Outsourcing B2B marketing is more cost-effective

Wait, what?

Yeah, you might be a little shocked by this first one. A common notion is that outsourcing B2B marketing is a more expensive endeavor because you have a hire an outside company to manage your marketing.

But, consider the alternative. You may decide to hire more internal marketing help to lighten the load. But now, you’re paying for salaries, benefits, and other company costs which quickly add up.

Now compare that to hiring a digital marketing agency. At WebFX, for example, we have a team of 500 marketing experts running and managing marketing campaigns for clients. That means more people to devote time and attention to your campaigns and more experienced team members launching those campaigns.

So it may seem on the surface like hiring an outside agency costs more, but when you compare the cost of what you get hiring in-house compared to hiring an agency, B2B outsourcing is a more cost-effective option.

2. Outsourcing B2B marketing saves you time

If you’re looking into outsourcing marketing for your B2B company, it’s likely because you already know you’re pressed for time. You have a lot on your plate and not enough time or resources to complete those tasks.

Creating effective marketing campaigns takes time— sometimes, you might not have the time required. That’s why it’s beneficial to rely on a B2B marketing agency.

When outsourcing marketing services, you can rely on a team that has the time to plan, execute, and monitor your marketing campaigns. Doing that lets you focus on other tasks that allow for business growth. 

3. Outsourcing B2B marketing makes scaling easy

The ultimate goal for any business is to grow. You want to grow your revenue, so you can grow your company, hire more people, and continue to expand. With that growth, though, you need your marketing to scale with it.

By outsourcing your B2B marketing, you can easily scale your marketing without worry. Digital marketing agencies have the experience, resources, and people power to help you grow your marketing as your business grows.

Not to mention, a skilled digital marketing agency will help guide you on how to properly scale your marketing, so you don’t have to stress about it.

4. Outsourcing B2B marketing helps you get a better return on investment (ROI) from your marketing

One of the key benefits of investing in outsourcing B2B marketing is that you get a better ROI with your marketing. When you invest time, money, and effort into digital marketing, you want to get a good return.

Outsourcing B2B marketing can help you get a better ROI from your digital marketing. Since you’ll have skilled experts working on your campaigns, they’ll know how to help you maximize every dollar you invest to get more back. They can help guide you towards the strategies that will drive the most revenue for your business.

Some companies utilize digital marketing software to help you better track your campaign performance, so you have a better idea of what your ROI is. At WebFX, for example, we use our client-exclusive software, RevenueCloudFX, to help clients track their marketing performance and see their ROI.

Cons of outsourcing B2B marketing services

While the benefits of outsourcing a B2B marketing agency are plenty, there are always drawbacks to outsourcing.

1. You may not have control over your campaigns

A potential drawback to outsourcing B2B marketing is that you can lose control over your campaigns. When you hire an agency, many of them will want complete control and may even leave you out of the decision-making process.

If you want control over your campaigns, outsourcing B2B marketing may not be the right fit for you.

Keep in mind, though, that not every agency operates that way. There are agencies out there that let you choose how involved you want to be with your marketing (like WebFX), so you can do as much or as little as you need.

2. There’s always the risk of misalignment

Outsourcing involves collaborating with another business on a continual basis. For this reason, you must always be on the same page about matters, as it ensures your partnership goes much smoother. Being on the same page is vital as they can bring your marketing dreams to life. 

Misalignment is often the most significant issue as it results in conflicts arising. These issues can make working together challenging and often result in having to find a new marketing partner.

When you’re looking for a B2B marketing agency, make sure your ideas and visions for your marketing align, so you can avoid conflicts.

3. You may get a cookie-cutter plan

If there’s one thing to know about marketing, it’s this: Cookie-cutter plans don’t really work.

A lot of marketing companies offer cookie-cutter plans because it’s easy — they can do the same thing for every client without having to give it a second thought.

But cookie-cutter plans don’t help you maximize your marketing or get the best ROI. If anything, it causes your marketing to fall short and to feel like a wasted investment.

So, when you think about outsourcing B2B marketing, make sure you choose an agency that offers customized solutions tailored to your business and industry.

Outsource your B2B marketing to WebFX

If you want to skip the hassle of finding a reliable B2B marketing company, look no further than WebFX. We’ve worked in over 200+ industries and know how to help B2B business across different sectors market their companies to boost revenue and grow their bottom line.

Don’t believe us? Check out our 1,100+ testimonials that showcase the work we do to help businesses like yours grow.

If you’re ready to outsource your B2B marketing, we’re ready to help. Contact us online or call us today at 888-601-5359 to speak with a strategist!