It’s no secret that the hotel industry is one of the pillars of the global travel and tourism industry. It’s heavily influenced by external factors, such as technology and digital marketing trends, and understanding these factors can help you develop a successful hotel marketing strategy.
That’s why we’ve compiled a detailed list of some of the most compelling hotel industry statistics, from hotel marketing to AI & technology usage. Keep reading to learn more about hotel industry statistics like:
- General hotel industry statistics
- Hotel marketing statistics
- Hotel industry outlook statistics
- Hotel industry AI & technology use statistics
General hotel industry statistics
First, let’s dive into some general hotel industry statistics:
- $1.5 trillion is the global market size of the hotel and resort sector
- More than $22 billion in sales revenue was generated by Marriott International Inc. in 2023
- $12 billion is the global brand value of Hilton, the world’s most valuable hotel brand
- Over 9,000 properties are held by Wyndham Hotels & Resorts, the world’s leading hotel company
- 69% is the global hotel occupancy rate
Hotel marketing statistics
Now, let’s switch gears and look at the marketing side of the hotel industry:
- $7.24 billion was spent on digital advertising by the U.S. travel industry
- $6.9 billion was spent on marketing expenses by Expedia Group, Inc.
- $2.8 billion was spent on advertising for the U.S. hotel and motel industry
- $259 million was spent on advertising by Ceasars Entertainment
- Over $112 million was spent on advertising by Wynn Resorts
- There has been a 2.4x increase YoY in Google hotel ad referrals from smartphones
- 35% is the average open rate of global hotel email marketing campaigns
- 2% is the average click-through rate of global hotel email marketing campaigns
- 2% is the average conversion rate for hotel websites
- 1.39% is the average engagement rate of Instagram ads for the travel, hospitality, and leisure industry
- 1.12% is the average engagement rate of X (Twitter) ads for the travel, hospitality, and leisure industry
- 1.1% is the average engagement rate of LinkedIn ads for the travel, hospitality, and leisure industry
- 0.94% is the average engagement rate of Facebook ads for the travel, hospitality, and leisure industry
- 0.64% is the average engagement rate of TikTok ads for the travel, hospitality, and leisure industry
- 0.2% is the average conversion rate of global hotel email marketing campaigns
Hotel industry outlook statistics
Because the hotel industry landscape is vast and ever-changing, it’s helpful to study an overview of global statistics for a broader sense of the health and direction of the industry. Check out these fascinating hotel industry statistics on worldwide market growth, construction, and more:
- 1.1 million hotel rooms are currently under construction worldwide
- 6195 hotels are currently under construction worldwide
- 3840 hotels are planned to start construction in the next 12 months worldwide
- 2272 hotel construction projects are currently in the pipeline in the U.S.
Hotel industry AI & technology use statistics
Artificial intelligence (AI) and machine learning are quickly becoming adopted by businesses across all industries. See how the hotel industry is handling new and emerging technologies with these AI use statistics for hotels:
- 86% of hotel chains name AI as the area with the most innovations arising in the next two years
- 77% of hotel chains see predictive modeling for energy, water, and waste-monitoring tools as the biggest AI & machine learning usage opportunity
- Roughly 66% of the leading global travel corporations are investing in AI and machine learning technology
- 22% of global consumers have used AI chatbots to plan travel, including hotel bookings
Check-in with a full-service hotel marketing agency
Before you check-out of this page, check-in to WebFX’s hotel marketing services. Whether you need help with search engine optimization (SEO) or paid advertising, we’ve got you covered.
Request a free quote today or give us a call at 888-601-5359 to speak to one of our friendly and experienced team members about our hotel marketing services!
We Drive Results for Hotels
- Dedicated account manager backed by 500+ digital experts
- Renowned for our communication and transparency


We Drive Results for Hotels
- Dedicated account manager backed by 500+ digital experts
- Renowned for our communication and transparency


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