As a marketing or communications manager at your daycare center, you want to attract children to your center while showing parents that you’re a trustworthy institution. You want to boost enrollment rates while delivering a strong, defining message that sets you apart from other options.
How can you realistically accomplish those goals? With daycare marketing.
Marketing your daycare center through online channels can help your business reach more parents and increase enrollment rates, while also demonstrating the reputation and expertise of your facility. Getting started with daycare marketing, however, requires some guidance.
That’s why this page shares some of the best daycare marketing ideas, as well as highlights the most effective daycare marketing strategies. Keep reading to learn more about these approaches, which will help your center grow.
If you’re looking for some professional help with using childcare marketing, WebFX offers digital marketing services that companies in a range of industries, including childcare, trust. Just browse our testimonials and case studies to see why more than 90% of our clients make us their long-term partner.
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Why focus daycare marketing on digital channels?
Internet marketing offers daycares an accurate, easily-measured solution for marketing efforts, allowing you to determine what nearly every dollar goes toward. It’s also a results-oriented marketing strategy that can help drive traffic to your website, increase lead generation, and entice familes to visit your location.
One of the biggest factors in Internet marketing is simply time.
Before you see results, you have to allow for the time it takes for search engines to crawl your site and interested visitors to look it up, making digital daycare marketing an investment of patience. But it’s an investment that can come with tremendous benefits.
3 worthwhile daycare marketing ideas
You can grow your childcare center with a range of daycare marketing ideas, but these three childcare marketing ideas offer the most value:
1. Nurture parents into clients with email marketing
Today, email marketing means you deliver a powerful message to the right audience— an audience that was carefully selected and already interested in your school. You can create a list of email recipients quickly and easily by taking contact sheets to events or requesting email addresses via a form on your website.
The audience you acquire using these methods will yield interested parties that adhere to certain criteria that can make potential familes interested in your services. Maybe they’re interested in schools like yours, or maybe they know someone who attended your daycare and now they want to follow up. Regardless, if they give you their email addresses, you can be sure they want to hear from you more.
2. Help parents find your daycare with social media
Social media is an essential addition to practically every company’s marketing campaigns, including education institutions. Facebook, Twitter, and other popular sites help develop your daycare's marketing message and brand personality while humanizing your school.
In addition, it’s a good idea to tailor your social media interactions to the social platform that you’re using. For example, Twitter users prefer shorter, bite-sized information so they can scan, find what they like, and react appropriately. Facebook can offer a more behind-the-scenes look at your facility, and Instagram can practically become your school’s photo album to show ongoing events.
3. Offer freebies to turn parents into leads
Everyone likes free stuff, especially parents and students who are facing childcare costs. Plus, it gives you a chance to send people away from your daycare center with stuff that has your logo on it, ensuring they’ll think of your daycare center every time they use it.
Giving away freebies is a great way to establish rapport with potential clients. To make sure you resonate with your audience, consider the challenges students and parents may face at the time and offer simple solutions that can help them deal with it.
Online freebies can take the form of a lot of different content, including:
- Downloadable content
In many cases, free digital content can offer more value than a physical item you giveaway. For example, a guide about what to look for in a daycare center can prove invaluable to a new parent. Use this daycare marketing idea in your strategy to answer the most common questions you hear from parents!
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4 essential digital marketing strategies
Ok, so you know about some great daycare marketing ideas, but how about the strategies that will power those ideas? While you can choose from dozens of online marketing strategies, some provide more value to daycare centers, like yours.
Check out four of the top daycare marketing strategies now:
- Search engine optimization (SEO): This is the process of using various strategies to make your daycare's website more prominent in search engine results pages, like on Google.
- Content marketing: Creating and hosting high-quality content on your website helps you reach out to interested parties, build the authority of your center, and promote your services to people in your area.
- Social media marketing: Active social media profiles help establish your daycare center's personality while showing possible clients and their families that you’re appropriately connected.
- Digital advertising: Digital advertising will promote your business on search engines, social media networks, and other high-visibility locations online.
Your four-step digital daycare marketing checklist
You know what strategies and marketing ideas for daycares you want to use, but it's important to have a map for getting those daycare marketing strategies and ideas implemented, like with this four-point checklist:
- Do you have a responsive website?
- Do you know your target audience?
- Do you have a social media presence?
- Do you have a powerful marketing message?
If you answered no to any of the questions above, start focusing your efforts there to craft a strong daycare marketing campaign from the ground up.
Need help with daycare marketing?
Whether you’re a smaller daycare or a large network of centers, digital daycare marketing is a huge task to undertake. It’s quite possible to chip away at a digital marketing plan on your own, but your efforts coupled with those of a trusted industry professional will give you better results faster.
WebFX makes online marketing easy for your daycare. Our team of professional marketers includes award-winning, knowledgeable staff that know how to get your school the recognition you want. By partnering with us, we’ll make sure you get the most out of your marketing campaign.
Contact us today to speak with a strategist. We look forward to hearing from you!
Find out how WebFX can help you create an effective daycare marketing strategy.
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