Digital Marketing for Home Security Companies: Your Guide to Success

Did you know that 69% of all burglaries are residential?

Since more than half of burglaries occur in homes, security is a top priority for homeowners. Reaching these homeowners requires an effective plan for marketing your security company.

Keep reading to learn how to market a security company through online channels. If you need help with any of these home security company marketing tactics, WebFX can help.

Contact us online or call us at 888-601-5359 to learn how our online marketing services for residential security companies can generate leads and sales throughout the year!

What is digital marketing for security companies?

Digital marketing for security companies is the use of online channels, like search, social, and email, to attract, nurture, and convert users into customers. Common marketing strategies for security companies include paid ads, search engine optimization, and email marketing.

Why is marketing for home security companies important?

Marketing for home security companies is important because digital channels reach the people most likely to want your services — versus the people taking a specific route to work, like billboards do.

With a more targeted approach to marketing your business, it’s possible to attract more qualified users (or the people most likely to purchase your security system or services).

How to market a security company

Learn how to market a security company with these proven strategies:

1. Optimize your site with search engine optimization (SEO)

If your home security business isn’t using SEO, you’re missing out on a great opportunity to attract more valuable traffic to your website.

SEO boosts your website’s rankings in search results for keywords and phrases related to your business. Then, when people search online for those terms, your business will appear at the top of the results.

Try searching for your business using keywords you think your consumers would use to find you. If you don’t see your website on the first page of results, people won’t find your business.

Why? Research shows that 75% of searchers don’t look beyond the first page of results.

This means that if your site doesn’t rank in the top results, you will miss out on valuable web traffic, leads, and revenue.

SEO is the best way to ensure that potential customers discover your website, so incorporate this home security marketing tactic into your overall plan.

So, how can you get the most out of your SEO plan? With these steps:

Optimize your site for mobile

More than half of all digital media time is spent on mobile. This means that people are spending more time using their cell phones to search online and access social media sites than their desktop computers.

You’ll want to ensure that your website is responsive so that it will look great and perform well no matter the device people use to access it.

Responsive design will also help you avoid an increase in your bounce rate. Your bounce rate is how fast people leave your website and return to the search results.

If many people are leaving your website quickly, you will have a high bounce rate. This impacts Google’s perception of your website. It will indicate to them that your pages are not valuable in regards to the keywords because consumers left quickly.

It is important to have a responsive site, so users spend more time exploring your pages and learning more about your home security company.

Target long-tail keywords

Your keywords play a large role in the effectiveness of your SEO strategy for marketing your security company. It is better to focus on long-tail keywords as opposed to short tail keywords.

An example of a short tail keyword is “home security.” This is a generic term that most users won’t search to find your business. It is also a very competitive keyword that many bigger businesses will use to bring consumers to their page.

It is better to focus on long-tail keywords that are more specific to your business with this home security company marketing strategy. An example of a long-tail keyword is “home security company in Harrisburg, PA.”

Long-tail keywords are more beneficial for your business because the traffic from long-tail searches is more valuable. People who search long-tail keywords related to your business are already looking for a home security company like yours. These terms will help you drive more valuable traffic to your website.

SEO provides you with the opportunity to reach more valuable traffic. You’ll be able to the right people who need your products or services. When you invest in SEO, you will help your business gain more credible leads that you can nurture and convert.

2. Use pay-per-click (PPC) to reach a more targeted audience

Pay-per-click advertising is another valuable marketing tool that you can use to get more qualified leads. These advertisements appear at the top of the search engine results, above organic listings.

This advertising method works on a bidding system. You select the keywords and phrases you want to trigger your ads and set a max bid. Then, if your bid is among the highest, your ad will appear at the top of search results.

PPC is a great option for your business because it is budget-friendly. You can set the budget, and you won’t have to worry about incurring more costs as you advertise.

Businesses love PPC advertising for marketing a security company because you only pay when someone clicks on your advertisement. And if people click your ad, they are more than likely interested in services.

In fact, 65% of all high intent searches result in an ad click. Over half of ad clickers are people who are very interested in buying a product or service likes yours.

PPC is a great opportunity for your business to reach people who are very interested in your products or services. If you need help starting your PPC campaign, our team of 500+ experts in PPC services can help you begin!

3. Connect with people on social media

If you want to connect with your customers, social media is a great place to do that. Platforms like Facebook, Twitter, Instagram, and LinkedIn are free to join.

Social media offers many opportunities for your business and home security marketing strategy. You can share content and updates about your business, as well as photos and videos. Your followers can also share this information with family and friends.

If you’re looking for a cost-effective way to reach more leads online, social media is a great option. To see how much it would cost to create your custom plan on social media, use our social media strategy generator.

4. Get people interested in your business with content marketing

You can use content marketing to promote your brand and generate interest in your home security business.

Content marketing involves sharing information that is valuable or useful to consumers. These can be helpful tips for picking the best security system, how-to posts about how to secure valuable items, and other information about your business and industry.

Your content can be in the form of a blog, video, or infographic. Regardless of the form, the purpose of your content is to provide valuable information to consumers.

Content marketing may not drive in immediate conversions, but it will make people remember your business. When they are ready to use a product or service you provide, they will remember the helpful information you provided.

These consumers will be more likely to pick your business over the competition because of the helpful information. Content marketing is a very effective way to build a reputation with consumers and nurture them into becoming customers.

5. Help convert people through email marketing

Email is a very effective way to get good leads that you can nurture and convert into loyal customers.

You’ll want to create an email listing by enticing people to sign up. By placing an email sign up in the header or footer of your website, interested people can voluntarily sign up for your emails.

Once they are on your email list, you can send them all kinds of emails. These can be promotional emails or ones that contain sale information.

You can also send people links to your content. This is a great way to engage people on your page and help them be more interested in your business.

Email marketing has a great ROI too. For every $1, you can earn $44 in return, giving you an ROI of 4400%!

Get more deals with security marketing pros

Congrats! You know the basics of marketing a home security company. Getting started, though, is another story. That’s where the security marketing pros at WebFX can help.

With decades of experience and thousands of hours in the professional services space, we can help your business generate more leads and deals from the web. Already, we’ve helped our clients earn $10 billion in revenue.

Get a custom proposal for your business by contacting us online today!

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