Your 2025 Guide to Digital Marketing for Home Security Companies
With over 60% of burglaries happening at residential properties, home security is a top-of-mind thought for homeowners. Many will seek out a home security company to help them protect their home, and the Internet is the place for them to find the right one. With digital marketing for home security companies, you can help those homeowners find your company first.
-
insights from 185,000+ hours of professional services marketing experience
Marketing your home security company will help you reach more homeowners looking to protect their property. But where do you start?
We’ll cover everything you need to know about digital marketing for security companies, including:
Don’t have time to develop your home security marketing strategy? Our team of over 500 marketing experts can help you do it! Contact us online or call us at 888-601-5359 to speak with a strategist about creating your custom digital marketing plan!
What is digital marketing for security companies?
Digital marketing for security companies is the use of online channels, like search, social, and email, to attract, nurture, and convert users into customers. It involves promoting your security company across the web to help increase your leads and revenue for your company.
Why is digital marketing for home security companies important?
Are you wondering why your home security company needs to invest in digital marketing?
Well, the answer is simple — it’s where your audience is looking for a home security solution.
When people want to find a home security company, they’re turning to search engines, social media threads, and other online sources for answers. They’re exploring company websites and checking reviews to find the best fit for their needs.
So, if you aren’t doing home security marketing, you aren’t going to win those customers. The home security sector is competitive, so just being online isn’t enough to win leads — you need to actively promote your home security company online to stay competitive and drive revenue.
Without digital marketing, homeowners will go with your competitors that are actively building their online presence to attract customers. You’ll miss out on revenue and business growth, while your competitors thrive online.
4 digital marketing strategies for home security companies
You see the value in home security digital marketing. You want to get started, but how?
Here’s how you can market your security company online:
1. Build your presence in search engines with SEO
If your home security business isn’t using search engine optimization (SEO), you’re missing out on a great opportunity to attract more valuable traffic to your website.
SEO helps you optimize your webpages to rank better in search results, so people see your company’s listings in the search results when they’re looking for information about home security.
Here’s how to do SEO for home security companies:
- Choose relevant keywords to target: The keywords you target will determine what search results you appear in. Focus on long-tail keywords (3 or more words) related to your home security company. Targeting these long-tail keywords will ensure you’re reaching people most interested in what you offer.
- Make sure your website is mobile-friendly: As of July 2024, Google won’t index websites that aren’t mobile-friendly — if you don’t have a mobile-friendly website, you won’t appear in search results. Integrate responsive design into your website to ensure you can rank on search engines.
- Build links: Getting links to your website from other authority sites, known as backlinks, are valuable for improving your website’s ranking. They serve as signals of trust that you’re a reputable source in the home security industry. You can do outreach to industry authority sources to try and earn backlinks from their website to yours.
- Optimize the backend of your website: SEO isn’t just everything on the surface — a lot of the optimizations happen on the backend of your website. Make sure that your website loads fast, set up your website’s sitemap (so Google can crawl your important pages) and secure your website with a Secure Sockets Layer (SSL) certificate.
2. Use PPC advertising to reach a more targeted audience
A key component of digital marketing for home security companies is pay-per-click (PPC) advertising. PPC advertising involves running paid advertisements at the top of search results to reach homeowners looking for a security company.
These paid advertisements are a great way for you to get your home security company appearing in search results before your competitors.
Here’s how you can do PPC for home security companies effectively:
- Target long-tail keywords: Long-tail keywords are best for home security company ads because they have less competition, which keeps costs low. They also target people that are most interested in your home security offerings, so you’re spending your budget on leads more likely to convert.
- Create informative ad copy: Your ad copy is what determines if someone clicks on your ad. Make sure your ad copy is informative and helpful to your audience. Don’t be afraid to leverage ad extensions to provide your audience with more information about your business or offerings!
- Create a custom landing page: Once people click on your ad, you need to provide them with additional helpful information. Creating a custom landing page design will help you provide additional information your audience needs about what you’re advertising.
- Leverage Google’s bidding options: Google offers multiple different bidding options, including Target cost per action (CPA), Maximize conversions, and target return on ad spend (ROAS). Try different bidding options to see which ones give you the best return on investment (ROI) with your campaigns.
3. Claim and optimize your Google Business Profile
As a security system supplier, you often service your local area. So, it’s important that your home security digital marketing strategy focuses on building your local presence online, so homeowners in your area can find you. The best way to do that is to claim and optimize your Google Business Profile.
Your Google Business Profile is what appears in search results when people conduct a search for a home security company in their area. These listings provide helpful information, like your location, hours of operation, and contact information.
Claiming and optimizing this profile will help you drive local leads to check out your business and learn more about what you offer.
Here’s how you can optimize your Google Business Profile:
- Fill out all your important business information, like hours of operation and contact information
- Build up your business’s reviews on your profile to help build trust
- Add a business description to tell people about your business
- Add images to your profile — this can be of your products, your team at work installing systems, or anything related to your business operations
4. Run Google Local Services Ads to reach local searchers
As a home security company, you mainly service people in your local area looking for security options. If you want to reach these local searchers, consider running Google Local Services Ads (LSAs) to put your business at the top of local security searches.
These ads are a great option for your business because you only pay when someone messages or contacts your business — you don’t pay when they click on your ad to learn about your company. That means you’re spending money on leads genuinely considering using your company for their home security needs.
Here’s how you can create a Google LSA that drives leads:
- Fill out all your profile information thoroughly, including the areas you serve and the services you provide
- Build up your Google Business Profile with reviews (These ads use your GBP reviews for your star rating)
- Apply for the Google Guarantee badge to help build trust with your company
Leverage home security digital marketing to increase revenue
Digital marketing for home security is one of the best ways to help your business grow in 2025. If you need help getting your digital marketing off the ground, WebFX is the perfect company for you.
With over 29 years of experience in digital marketing, we know how to create custom campaigns that drive revenue and boost ROI for your business.
Ready to see how your revenue will grow with our digital marketing services? Contact us online or call us today at 888-601-5359 to speak with a strategist!
We Drive Results for Home Security Companies
- 24 million leads generated for clients
- Renowned for our communication and transparency
Table of Contents
- What is Digital Marketing for Security Companies?
- Why is Digital Marketing for Home Security Companies Important?
- 4 Digital Marketing Strategies for Home Security Companies
- 1. Build Your Presence in Search Engines with SEO
- 2. Use PPC Advertising to Reach a More Targeted Audience
- 3. Claim and Optimize Your Google Business Profile
- 4. Run Google Local Services Ads to Reach Local Searchers
Solving key challenges for home security companies
Our website isn’t ranking in the search results
When people need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.
