Skip to main content ↓

Did you know that 69% of all burglaries are residential? Since more than half of burglaries occur in homes, having security is a top priority for people.

The challenge, then, is making sure you reach those people before your competitors do. The best way to do that is with a carefully researched and executed home improvement marketing strategy.

People want to feel safe and secure in their homes. They also want to know their homes are protected when they are away. So when people look for home security companies, they want the best.

It is important that you have an effective plan for marketing your security company, so potential customers can find your business. If you don’t take advantage of home security marketing, you could lose out on potential clients.

Keep reading to learn about the best marketing strategies for security companies. If you need help with any of these home security company marketing tactics, WebFX can help.

Contact us online or call us at 888-601-5359 to learn how our online marketing services for residential security companies can generate leads and sales throughout the year!

1. Optimize your site with search engine optimization (SEO)

If your home security business isn’t using search engine optimization (SEO), you’re missing out on a great opportunity to attract more valuable traffic to your website.

SEO boosts your website’s rankings in search results for keywords and phrases related to your business. Then, when people search online for those terms, your business will appear at the top of the results.

93 online experiences security

Try searching for your business using keywords you think your consumers would use to find you. If you don’t see your website on the first page of results, people won’t find your business.

Why? Research shows that 75% of searchers don’t look beyond the first page of results.

This means that if your site doesn’t rank in the top results, you will miss out on valuable web traffic, leads, and revenue.

SEO is the best way to ensure that potential customers discover your website, so incorporate this home security marketing tactic into your overall plan.

So, how can you get the most out of your SEO plan? With these steps:

Optimize your site for mobile

More than half of all digital media time is spent on mobile. This means that people are spending more time using their cell phones to search online and access social media sites than their desktop computers.

responsive website security

You’ll want to ensure that your website is responsive so that it will look great and perform well no matter the device people use to access it.

Responsive design will also help you avoid an increase in your bounce rate. Your bounce rate is how fast people leave your website and return to the search results.

If many people are leaving your website quickly, you will have a high bounce rate. This impacts Google’s perception of your website. It will indicate to them that your pages are not valuable in regards to the keywords because consumers left quickly.

It is important to have a responsive site, so users spend more time exploring your pages and learning more about your home security company.

Target long-tail keywords

Your keywords play a large role in the effectiveness of your SEO strategy for marketing your security company. It is better to focus on long-tail keywords as opposed to short tail keywords.

An example of a short tail keyword is “home security.” This is a generic term that most users won’t search to find your business. It is also a very competitive keyword that many bigger businesses will use to bring consumers to their page.

It is better to focus on long-tail keywords that are more specific to your business with this home security company marketing strategy. An example of a long-tail keyword is “home security company in Harrisburg, PA.”

Long-tail keywords are more beneficial for your business because the traffic from long-tail searches is more valuable. People who search long-tail keywords related to your business are already looking for a home security company like yours. These terms will help you drive more valuable traffic to your website.

SEO provides you with the opportunity to reach more valuable traffic. You’ll be able to the right people who need your products or services. When you invest in SEO, you will help your business gain more credible leads that you can nurture and convert.

Hear What It’s Like to Work With WebFX!

5 stars

“WebFX helped us grow our visitor base while saving a lot of money. My team is incredibly knowledgable in helping you get the most “bang for your buck,” supporting in every aspect from development, content, troubleshooting, and more! Thanks again for all that you do!”

Consulting Company

2. Use pay-per-click (PPC) to reach a more targeted audience

Pay-per-click (PPC) advertising is another valuable marketing tool that you can use to get more qualified leads. These advertisements appear at the top of the search engine results, above organic listings.

This advertising method works on a bidding system. You select the keywords and phrases you want to trigger your ads and set a max bid. Then, if your bid is among the highest, your ad will appear at the top of search results.

PPC is a great option for your business because it is budget-friendly. You can set the budget, and you won’t have to worry about incurring more costs as you advertise.

Businesses love PPC advertising for marketing a security company because you only pay when someone clicks on your advertisement. And if people click your ad, they are more than likely interested in services.

In fact, 65% of all high intent searches result in an ad click. Over half of ad clickers are people who are very interested in buying a product or service likes yours.

PPC is a great opportunity for your business to reach people who are very interested in your products or services. If you need help starting your PPC campaign, our team of 200+ experts can help you begin!

3. Connect with people on social media

If you want to connect with your customers, social media is a great place to do that. Platforms like Facebook, Twitter, Instagram, and LinkedIn are free to join.

Social media offers many opportunities for your business and home security marketing strategy. You can share content and updates about your business, as well as photos and videos. Your followers can also share this information with family and friends.

If you’re looking for a cost-effective way to reach more leads online, social media is a great option. To see how much it would cost to create your custom plan on social media, use our social media strategy generator.

4. Get people interested in your business with content marketing

You can use content marketing to promote your brand and generate interest in your home security business.

Content Marketing security

Content marketing involves sharing information that is valuable or useful to consumers. These can be helpful tips for picking the best security system, how-to posts about how to secure valuable items, and other information about your business and industry.

Your content can be in the form of a blog, video, or infographic. Regardless of the form, the purpose of your content is to provide valuable information to consumers.

Content marketing may not drive in immediate conversions, but it will make people remember your business. When they are ready to use a product or service you provide, they will remember the helpful information you provided.

These consumers will be more likely to pick your business over the competition because of the helpful information. Content marketing is a very effective way to build a reputation with consumers and nurture them into becoming customers.

5. Help convert people through email marketing

Email is a very effective way to get good leads that you can nurture and convert into loyal customers.

You’ll want to create an email listing by enticing people to sign up. By placing an email sign up in the header or footer of your website, interested people can voluntarily sign up for your emails.

Once they are on your email list, you can send them all kinds of emails. These can be promotional emails or ones that contain sale information.

You can also send people links to your content. This is a great way to engage people on your page and help them be more interested in your business.

Email marketing has a great ROI too. For every $1, you can earn $44 in return, giving you an ROI of 4400%!

Nail security company marketing with WebFX

WebFX is a full-service Internet marketing company that can help you reach more customers and earn more revenue online. If you want to reach more qualified leads through security company marketing, we can help you do that.

We are a results-driven digital marketing company that can help you pick the methods that are best for your business.

Our pricing is transparent, so you’ll always know what you’re getting and how much it costs. Other companies hide their prices, but we don’t. We want you to have all the resources to make the best decision for your business.

Generate more revenue with home security company marketing

If you’re ready to begin your Internet marketing plancontact us today to see how we can help you gain more valuable traffic to your website through home security company marketing.

We look forward to working with you!

Get my free evaluation

We Drive Results for Home Security Companies

  • 24 million leads generated for clients
  • Renowned for our communication and transparency

Get a Quote

dots background

author image

background shape

Explore our home repair case studies

Learn how we’ve helped our clients attract leads, generate revenue, and grow their businesses.

Boss Mechanical


Decrease in cost per lead

Bruni and Campisi


Increase in goal completions

Maryland Sunrooms


Increase in ad conversions



Get a free proposal

Solving key challenges for home security companies

Our website isn’t ranking in the search results

When people need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.

Website icon.

We’re struggling to grow our technician team

Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.

Marketing icon with flame.

We’re not generating enough leads

Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your services.

Branch icon of a storefront.

We’re not attracting new customers

Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.

Target icon with archery arrow hitting target.