Reputability is everything. If you’re trying to market to a particular audience using informational content, it’s critical that the audience in question believes you to be an authoritative source — otherwise, they won’t listen to you. Not to mention, sites that aren’t considered reputable won’t do very well in Google search results.
So, what can you do to boost your credibility online? One of the simplest steps you can take is to earn backlinks to your content from reputable third-party sites in your industry. But negative backlinks can actually hurt you, which is why it’s vital to keep up with all the backlinks leading to your website.
Checking backlinks can be challenging, though, and you don’t want to do it all on your own. That’s why there are backlink tools to help.
But what are backlink tools? Keep reading to find out. Then subscribe to Revenue Weekly — our email newsletter — for more digital marketing tips from the experts!
What Are Backlink Tools?
As you might expect from the name, backlink tools are digital resources designed to help you check the inbound links leading back to your website. Many of those tools also help you manage the backlinks in question.
Checking your backlinks is simple when you use one of these innovative tools. Backlink checking will help you determine the number of backlinks your site has, their quality, the number you’ve lost, and which ones you can go after next.
To learn how you can start earning more backlinks, contact the WebFX team today. Our trained specialists will help you use backlink checker tools and search engine optimization (SEO) to improve your digital performance.
What are backlinks?
A backlink is when one website talks about another and provides a link to it. Essentially, backlinks establish connections between websites. Interested users on the other site will click your link and visit your page, meaning you’ll see increased traffic. Backlinks are also called inbound or incoming links, though we’ll stick with backlinks for this article.
A good backlink is more than just one website linking to another — these links need to come from reputable and authoritative sources to provide value to your site. You should always gain links through SEO best practices for natural linking.
Why are good backlinks important?
Good backlinks are vital for your business because they play a significant role in page authority. Your authority level helps Google determine how reliable you are. When you have many high-quality backlinks, Google sees you as an authority in your industry, which can help you rank higher in search results pages.
6 backlink tools you can use
You can find several easy-to-use, high-quality backlink checker tools online, many of which are available with free versions or trial periods. Check out six of our top picks for backlink tools.
Ahrefs has a comprehensive SEO toolset that includes backlink analysis and management. It has several built-in features to help you see which sites link to you or your competitors. Ahrefs’s backlink analysis tool comes in both free and paid versions.
One of the most convenient tools on Ahrefs is their “Link Intersect” feature. You can run a search for two or three of your competitors and put your website in the “But doesn’t link to” section to determine which links your competitors have that you don’t yet.
2. SEMrush Backlink Analytics
Do you want to know what your competitors are doing? The SEMrush Backlink Analytics tool will help you do that, too. With this tool, you can look at backlinks you’ve gained and lost, as well as any toxic backlinks.
You can also get valuable insights into keyword rankings for you or your competitors. Use this information to your advantage as you harness SEO for backlinks and keywords.
3. Moz Link Explorer
The Moz Link Explorer has over 40 trillion links. You can use it to check your website or a competitor’s page. It will show you broken links and those you’ve lost.
The Moz Link Explorer also offers other beneficial tools, including backlink spam scores, anchor text analysis, and opportunities for link building.
LinkMiner is another excellent backlink checker. Type in any domain name or URL to see the site’s backlinks analyzed instantly. LinkMiner offers an extensive analysis of all the backlinks to any website you submit, whether you’re checking out your own or mining a competitor for results.
Plus, it’s designed for easy viewing — a preview of each backlink pops up on-screen, so you won’t need to open numerous tabs. It also offers a “save” list so you can put all the links you’d like to obtain in a single location. You can make a list for any category you want — you can create one for lost or broken backlinks to your website, for example.
BuzzStream is specifically for link building rather than backlink analysis. With this tool, you can easily manage conversations with people you’ve reached out to about linking to your website. It has a search feature for finding sites you might want links from.
However, you can also upload a pre-existing list you’ve made. BuzzSteam helps you easily and quickly find the contact information for these websites. Once you connect your email account with BuzzStream, you can send and monitor messages to these sites.
6. WebFX SEO Report
WebFX offers an SEO Checker tool that includes backlink analysis. With our SEO check, you’ll receive a backlink score. Our tool analyzes your link profile, including quality and quantity, and then gives you a score.
The quality of your links has to do with the reputation of the websites linking to your site. You want to get as many reputable links as possible, primarily from authorities in your industry.
Quantity also plays a role in your backlink score. Having a large number of backlinks is great — if they’re from reputable websites. Several high-quality links lead to a better score than hundreds of low-quality links.
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Improve your backlinks with WebFX
Are you seeing low scores or finding areas where you want to improve your backlinks? SEO services from WebFX can help. Our SEO experts will:
- Optimize keywords
- Restructure internal linking
- Monitor your competitor’s rankings
- Write SEO copy
- And more!