Augmented reality is a unique way for your manufacturing business to capture your audience’s attention and encourage people to interact with your brand. As you boost brand interaction, you will also earn more conversions.
On this page, we’ll discuss the basics of augmented reality and how to use it for your manufacturing business. If you need help figuring out how to use augmented reality to engage customers, call us today at 888-601-5359 (or contact us online) to speak with a strategist.
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How are augmented reality and virtual reality different?
When you investigate augmented reality, you’ll notice a lot of crossover with virtual reality. It may seem like these two are the same thing, but they are slightly different.
Augmented reality is the practice of projecting graphics from a digital device into the real world. Essentially, it creates a crossover of computer technology and real life.
On the other hand, virtual reality is a computer-generated simulation of a three-dimensional environment that people can interact with using electronic equipment.
The biggest difference between these two realities is the environment. With augmented reality, the images come to life within your own environment. While augmented reality projects images into the user’s physical environment, virtual reality transports users into a computer-generated world.
3 ways to use augmented reality for manufacturing
Augmented reality helps your manufacturing business produce better products for your customers. When you have better products, you have happier customers. Let’s look at three ways you can use augmented reality to create better products for your customers.
1. Complex assembly
As a manufacturing company, you spend a lot of time assembling products. Whether it’s cars or computers, your team focuses on building each product the same way every time. When you have a complex assembly process, it’s important to produce products as quickly and efficiently as possible.
When your team is assembling products, they might refer to instructions on tablets or flip through packets of information.
With augmented reality, you can bypass this production issue. Augmented reality enables you to project the directions right before your staff’s eyes. Instead of constantly referring to an instruction manual, they can view directions as they continue to work.
Augmented reality even helps show your workers how to assemble a product. This makes it extremely efficient for your company and allows your workers to produce products faster. When you produce products faster, you can take more orders and keep your customers happy.
Many products need to undergo routine maintenance to ensure that they continue to work properly.
Augmented reality makes it easier for you to perform maintenance on your products. This technology helps you look at a piece of equipment and identify problem areas. It can show you how to fix those problems, too!
Instead of relying on a manual, augmented reality creates an interactive experience that lets you see how the machinery is performing and how can fix it.
Augmented reality is even more important for providing maintenance support. Many times, your workers need to go out into the field to repair products. Even though they are skilled, they may not have all the tools or knowledge to know how to fix all products.
When you add augmented reality to the mix, the game changes. Now, your technicians can show you exactly what they see, and you can provide solutions to show them how to fix it. It helps your workers and your business repair products more efficiently and keep clients happy.
This is great selling proposition too. If customers know that products come with maintenance backed by augmented reality, they will be more inclined to purchase.
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3. Quality Assurance
The quality of your products is important to you and your customers. You want to sell products that reflect high-quality work. Sometimes, however, you might find a few products that don’t match your quality standard due to error.
Augmented reality helps you spot these errors and fix the issues before products reach your customers. In addition, it helps workers detect errors they may not find on their own.
With augmented reality, you can upload photos of specific parts and assembly processes — and you can compare them to the physical products you produce to identify potential problems.
This can save your business time and allow you to produce higher quality products.
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Augmented reality changes the way your audience experiences your manufacturing business. It’s a great supplemental tool to use with your digital marketing plan. Integrating augmented reality features can help improve your digital marketing efforts and engage your audience.
You can better market your products to your audience through augmented reality. It allows your audience to see your products as if they were right before them. It also possesses the ability for your audience to see your products in their own environment.
So, how can you apply augmented reality to your marketing plan?
With strategies like email and content marketing, you can implement QR codes that allow your audience to access augmented reality content. For example, you can include custom QR codes in an email campaign to allow recipients to view augmented reality content on their mobile devices.
This gives your audience an enhanced and detailed perspective of your product. When your audience can see more details about your product, they’re more willing to convert. This can enhance your digital marketing campaign and get more leads to convert.
There are programs that make it easier to run your campaigns, too. If you want to include augmented reality in your emails, programs like MyEmailFX, it’s easy to run a campaign. MyEmailFX allows you to create, send, and monitor your email marketing campaign all in one place.
To make augmented reality work for your manufacturing business, you need a strong digital marketing plan first. Augmented reality won’t bring your business success if you don’t have a good digital marketing plan to back it up. Luckily, our team at WebFX can help you create a strong digital marketing campaign.
We have a team of 150+ experts that will bring their knowledge and expertise to your campaign. We’ll help you develop a digital marketing campaign that works for your business.
At WebFX, you can count on a team of skilled digital marketing experts to help you market your manufacturing business. We’re a full-service digital marketing company that offers services like search engine optimization (SEO), content marketing, and social media marketing to help you reach valuable leads. We can help you develop a strong marketing plan for your business.
If you’re looking for a company that drives results, look no further. To date, we’ve driven over 3 million leads and over $1 billion in sales for our clients. We focus on driving success for our clients first.
Our clients love the work we do. In fact, we have more than 550 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a marketing expert like WebFX!