Turn more visitors into leads with WebFX
SEO, or search engine optimization, is the most important Internet marketing strategy because it allows your website to rank highly in search engine results for searches related to your services. It also helps attract more traffic.
Website traffic is extremely important to the success of your manufacturing company, especially when 81% of consumers do online research before committing to a service.
When you use SEO best practices on your site, your website is optimized for both visitors and search engines.
SEO involves researching keywords to determine how your potential clients search for your services. This way, you can ensure that your site ranks for the keywords that mean the most to your manufacturing company, like “manufacturing companies in Pittsburgh, PA.” When you incorporate these keywords in your content, you help your most valuable customers find you.
SEO also involves optimizing your on-page elements and ensures that your most valuable keywords are included in your title tags and that your alt text is updated.
Bonus: Need help reaching the top of the search results? SEO services from WebFX can help you outshine your competitors and drive more traffic to your website!
PPC, or pay-per-click, is an advertising model that allows you to set an exact budget and only pay the platform when your ad is clicked. You can use PPC ads within search engines like Google or Bing, or on social media channels like Facebook, Twitter, and Instagram.
PPC ads are targeted, which means that you can serve them to users that are already looking for your products and services – giving your ads a higher chance of clicks.
Search engines allow you to select your audience based on the keywords users are searching for, which allows you to advertise to users that are already looking for what your company offers.
Social media platforms allow you to select your audience based on age, location, career, interests, which helps you hone in on different demographics related to your audience.
Bonus: Launch revenue-driving PPC ads that boost your product sales with the help of WebFX! Our PPC experts can help you manage every aspect of your campaign, from optimizing your bidding strategy to creating engaging ad copy.
3. Web design
Web design is another important part of marketing your manufacturing company online.
The design of your website is the first thing that users see when they enter, and it’s often how they create a first impression of your company.
Your web design should include an easy-to-access navigation bar that helps users get around your site, an organized design, and images of your work.
It’s also beneficial to include a testimonial section that includes satisfied customers talking about your business, and the work you’ve done for them.
Bonus: Partner with an award-winning web design agency like WebFX to craft the website of your dreams! Our web designers will help you create a site that ranks at the top of the search results and drives product sales for your business.
4. Social media
Social media is another great tool for expanding your business – especially because it allows you to market your service to billions of users every day.
Social media includes platforms like Facebook, Twitter, and Instagram that allow you to post and share information about your business. You can use these platforms to share company updates and photos, and interact with potential clients.
Bonus: Need help launching an effective social media campaign that engages your audience and drives product sales? Social media services from WebFX can help you expand your online reach, launch highly-targeted advertisements that promote your products, and engage your audience with custom content.
5. Email marketing
Email marketing is one of the most cost-effective strategies for marketing your manufacturing company.
Sending monthly newsletters helps you stay in touch with potential customers. Even though they might not be ready to contract your services when they first subscribe, you’ll be the first business they contact when they do.
Within email newsletters, you can include company updates, special offers, and information about upcoming services to become available.
Bonus: Improve your return on investment (ROI) by partnering with revenue-driving email marketing services from WebFX. We’ll help you craft personalized emails that resonate with your subscribers, promote brand loyalty, and expertly nurture your subscribers toward purchasing from you.
Solving key challenges for manufacturing companies
Our website isn’t driving enough traffic
When buyers search for your products online, your website needs to be one of the first results to increase your traffic and product sales. Our digital marketing services help you increase your rankings so you can drive more traffic, sales, and revenue.
We’re not selling enough products
Are your product sales not as high as you hoped? Our range of digital marketing services help optimize your website, landing pages, advertising campaigns, and marketing strategies so you can maximize your conversions and product sales.
We don’t know how to get ahead of our biggest competitors
You’ll need to stay ahead of your biggest competitors if you want to sell more products and grow market share. The team at WebFX can conduct in-depth competitor research to identify and implement strategies that help you stay one step ahead of the market.
Our marketing efforts aren’t providing a high return
It’s critical your marketing efforts provide the highest return on investment (ROI) for your efforts to grow your manufacturing business. Our knowledgeable digital marketing specialists use data to ensure your marketing budget goes toward the channels that drive the most revenue.