By 2030, the global workforce management software market is projected to grow to $12.5 billion in value. Companies in this market that want to increase their reach and let more customers find them must implement digital marketing strategies.
If you’re a workforce management company looking to grow your business with digital marketing, you’ve come to the right place. On this page, we’ll go through these topics:
- The benefits of digital marketing strategies for staff management companies
- 5 digital marketing strategies for workforce management companies
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The benefits of digital marketing strategies for staff management companies
Did you know that 56% of business-to-business (B2B) organizations are investing in digital marketing? That said, it makes sense to outline the benefits of digital marketing for workforce management companies like yours:
Digital marketing is a cost-effective way to promote your business and deliver an impressive return on investment (ROI)
If you’re just starting out with your digital marketing efforts or testing new strategies, you can opt to spend a minimal amount for your campaigns. This lets you stay within your budget while delivering results for your staff management business!
Digital marketing lets you create targeted and personalized messages for different customer segments
Most customers (72%) would only engage when marketing messages are personalized. Digital marketing lets you personalize marketing messages, so your workforce management business can attract more leads and turn them into customers.
Digital marketing lets you reach your target customers through different channels
Workforce management companies like yours have a niche market. For your campaigns to be effective, you want to make sure you’re speaking with people interested in your business.
Digital marketing can help you reach your target audience and qualified leads. With digital ads, you can target online users who are looking for your services or products, or who match the demographics of your ideal customer profile.
Digital marketing lets you measure your campaigns’ success
Tracking the performance of your campaigns is easy with digital marketing. You can monitor the metrics that tell you whether your strategy is delivering results or not so you are guided on what works and what doesn’t.
5 digital marketing strategies for workforce management companies
Here are five digital marketing strategies for workforce management companies to help you reach your target audience and increase your revenue:
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Content marketing
- Email marketing
- Social media marketing
Let’s go through each one:
By optimizing your website for search, your pages rank each time a user searches the web with keywords relevant to your business or services. This will boost awareness about your workforce management company.
While SEO doesn’t give you immediate results, this strategy for your workforce management company can help you attract leads and sales in the long run.
Make sure your SEO efforts include the following:
- Keyword research: Have a list of relevant search queries that users type when they’re looking for your workforce management products or services.
- Understand the searchers’ intent: Make sure you also understand the search intent behind those queries because intent tells you which stage of the journey they are in. Are they doing their initial search for workforce management tools? Or are they ready to subscribe to staff management services?
- Earn social proof by link building: It’s a good idea to get other reputable websites to link to your websites (also called backlinks). Backlinks show your audience and search engines that other websites think you’re a trustworthy workforce management company!
While your SEO campaigns are taking time to deliver results, consider running PPC campaigns. PPC advertising allows you to place ads on search engine results pages (SERPs), social media sites, and other websites. You bid on keywords and pay only when someone clicks on your ad, which then brings them to a landing page on your website.
One of the benefits of PPC is that you can target your ads directly to people who are most likely to become customers. Want to target people searching for “workforce management companies in [location]”? Search ads are your best bet.
Do you get a lot of sales-qualified leads on a particular social media platform? Consider reaching more of this audience by running ads on this platform.
3. Content marketing
Content marketing is a strategic tactic that creates and distributes valuable information to your customers. This strategy attracts your target audience and encourages them to read, watch, listen to, or download your information. Its ultimate goal is to entice your audience to engage with your business and turn them into customers.
Nurture your workforce management prospects with relevant and useful information through:
- Blog posts
- Short- and long-form videos
- Downloadable content like case studies and white papers
An important element in your overall digital marketing strategy, content marketing helps fuel your SEO and social media campaigns. Content like case studies and white papers also helps you establish your workforce management firm as an expert in the field.
4. Email marketing
If your workforce management company isn’t using email marketing yet, you’re missing out. With 84% of B2B organizations using email marketing, it’s time to consider implementing email marketing for your staff management firm.
Email marketing is one of the most effective ways to nurture your leads and convert them into customers. When someone subscribes to your email list, they’re likely interested in engaging with your business and receive emails to learn more about your services and offers.
Did you just publish a new white paper that will be useful for a specific customer segment? Send an email blast to your customers to let them know about your latest downloadable content.
Do you have some updates on your workforce management tools and services? Promote them to your email subscribers who may be interested to know the latest tools available.
5. Social media marketing
Social media marketing may appear like a business-to-consumer (B2C) marketing strategy, but 75% of B2B buyers use social media when making a purchase. Moreover, 80% of B2B buyers now expect an experience similar to B2C shopping, so your workforce management company can benefit from having a social media presence.
Not only does social media marketing build your brand awareness, but it can also drive leads to your staff management company.
Before getting started, identify the social media platforms that your audience uses. Interact and engage with your audience by posting useful information and tips, testimonials, and new product or service announcements. You can even repurpose your long-form videos and blog posts into short-form videos and infographics that you can post on your social media page.
Social media also lets you run paid ads that are targeted to a specific ideal customer profile, so you can increase awareness about your business or services and generate leads.
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Drive revenue for your workforce management company with digital marketing
Want to implement these digital marketing strategies for staff management companies? Consider teaming up with WebFX. We are a full-service digital marketing agency with 25+ years of experience offering a range of digital marketing services — from web design and SEO to PPC, social media, and more.
We’ve generated over $3 billion in revenue for our customers from 154 different industries. We’re excited to deliver results for your business, too.
- The Benefits of Digital Marketing Strategies for Staff Management Companies
- Digital Marketing is a Cost-effective Way to Promote Your Business and Deliver an Impressive Return on Investment (ROI)
- Digital Marketing Lets You Create Targeted and Personalized Messages for Different Customer Segments
- Digital Marketing Lets You Reach Your Target Customers Through Different Channels
- Digital Marketing Lets You Measure Your Campaigns’ Success
- 5 Digital Marketing Strategies for Workforce Management Companies
- 1. SEO
- 2. PPC
- 3. Content Marketing
- 4. Email Marketing
- 5. Social Media Marketing
- Drive Revenue for Your Workforce Management Company with Digital Marketing