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How much do real estate companies spend on marketing?

58% of real estate companies spend between $1,000 and $10,000 per month on digital marketing.

Here’s what we’ll cover:

If you want to start planning your 2025 real estate marketing budget immediately, check out our free budget resource below!

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How much do real estate companies spend on marketing?

On average, 58% of real estate companies spend between $1,000 and $10,000 per month on digital marketing.

Here’s a better look at how much real estate companies are spending:

1 Real Estate Property

Real estate marketing budget breakdown

Now that you know roughly how much other real estate companies are spending, we can look at what they’re spending their budget on. Here are the strategies that real estate companies are currently investing in:

4 Real Estate Property

The top services — email marketing and social media — are great for building brand awareness and educating prospects, which aligns with the real estate market.

Consider the average price of digital marketing, and you can see how much you can expect to spend on the top services per month:

2025 Real Estate Marketing Spend

Channel Monthly Spend
Paid Advertising
*Including Google Ads, Facebook Ads, retargeting ads, etc.
$100-$10,000
Search Engine Optimization (SEO) & Local SEO $2,500-$7,500
Social Media

Including open house events

$100-$5,000
Email Marketing & SMS $50-$100
Content Marketing $5,000-$10,000
Video Marketing
*Including property walkthroughs, testimonial videos, property updates, etc.
$1,200-$6,000

Factors that impact real estate marketing budgets

Your real estate marketing budget will vary from other industries and companies based on a few factors. Others in your industry cited the following factors when asked about their digital marketing investment:

3 Real Estate Property

Other challenges in the real estate industry that can affect your marketing budget include the following:

  • Limited resources: Many real estate companies don’t have an in-house marketing team, which means you will need to look for other marketing providers. Depending on the size of your company and revenue, your options could be limited.
  • High competition: The real estate industry is highly competitive and saturated. Your marketing strategy will be critical for setting you apart, especially when you are competing for the same clients as your competition.
  • Complex sales cycles: The lengthy financial commitments associated with real estate extend the time it takes to purchase. Your marketing strategy must keep your clients engaged as you work through financial deals.
  • Costly interest rates: High interest rates, along with other market factors, lead to fewer people buying homes and property. Your marketing strategy and budget must help you combat high costs with your benefits, client-focused payment structures, and more.

How to create a real estate marketing budget

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How to Create Your 2025 Real Estate Marketing Budget

  • Allocate 8-10% of your total revenue for marketing
  • Reserve between 5-10% of your marketing budget to invest in new marketing strategies

After you understand roughly how much you should spend and the factors contributing to your budget, you can start planning for 2025. Below, we will walk through the steps of making your budget:

  1. Define your goals by property type and audience
  2. Evaluate your current strategy and market
  3. Allocate your budget based on property priorities
  4. Track property inquiries and adjust campaigns to reflect market conditions

1. Define your goals by property type and audience

The first step to creating a budget is setting goals related to the property types you deal with and your specific audience of buyers.

Creating SMART goals — specific, measurable, actionable, relevant, and time-bound goals — is essential to your marketing budget. These goals will help you see your budget as a roadmap to achieving these results.

One example of a SMART goal for real estate marketing budgets could be: “We want to generate X leads in the next three months.”

Setting goals will help you allocate your budget to the strategies that will help you achieve them.

2. Evaluate your current strategy and market

Look at your existing marketing strategy and see what channels already serve your business well. You want to invest in the strategies that have driven proven results for your business already.

You can also look at other real estate companies to see what strategies they are using to reach their goals. For example, when asked to rank marketing channels by return on investment (ROI), here’s how other real estate respondents answered:

3. Allocate your budget based on property priorities

The next step is to define your budget and decide what you should spend on marketing. You’ll want to base your budget on the channels that give your properties more exposure.

When calculating costs, be sure to account for:

  • Marketing channels
  • Your digital marketing provider
  • Any marketing technology

This figure should allow you to invest in strategies to stay competitive without overspending.

4. Track property inquiries and adjust campaigns to reflect market conditions

The final step to creating a marketing budget is evaluating it regularly. You’ll want to take the market into consideration as you evaluate your strategies and see where you can adjust to handle shifting conditions.

Track, measure, and change your budget as needed throughout the year to make sure you’re investing in strategies that give you the best ROI.

FAQs on real estate marketing budget

Learn even more about real estate marketing budgets through our FAQ!

How much should real estate companies spend on marketing?

Real estate companies should aim to spend around $1,000 to $10,000 a month on digital marketing.

What do real estate marketing expenses include?

Real estate marketing expenses include the following factors:

  • Marketing provider or in-house staff salaries
  • Marketing technology
  • Branding fees and commitments
  • Events
  • Travel expenses

How much should realtors spend on marketing?

The average amount for realtors to spend on marketing is 10% of your commissions. However, depending on your experience and goals, you may spend up to 30%, especially if you are trying to get your name out there.

Want more help with your 2025 real estate marketing budget?

Working with a partner in your real estate marketing plan can help you ensure that you’re investing the right amount in the strategies that drive your business the most revenue and growth.  That’s where WebFX can help!

Our team of 500+ marketing experts help you get more out of your budget by researching and presenting the strategies that will drive the highest ROI. You can take the guesswork out of allocating your budget and see better returns and more revenue.

Want to learn more? Contact us online today to see how we can help your company grow!

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