SEO for Spas: 4 Spa SEO Tips to Increase Appointments

When Anita decides she needs a spa day, she’s turning to search engines like Google to help her find the right spa. But if your resort isn’t optimized for search engines, she’ll find your competitors before she finds you.

That’s why search engine optimization (SEO) is critical to your spa’s online growth. If you aren’t optimizing your site to rank in search results, spa lovers won’t find your spa first. With a proper SEO strategy, though, you can start outranking your competition in search results and drive more visitors through your door.

So, how do you get started with SEO for spas? Here are four tips to get you started, including:

1. Find And Integrate Relevant Keywords To Reach The Right People
2. Create Relevant Content To Help Your Spa Rank In Search Results
3. Improve Your Site Load Time To Help Users Get Information Faster
4. Claim Your Local Listing To Drive More Local Spa Lovers To Your Resort

If you’re feeling overwhelmed with SEO, we’re here to take the weight off your shoulders. With over 28 years of experience, you can feel confident our team of experts can help you craft an SEO campaign that works for your spa. Contact us online or call us today at 888-601-5359 to learn more about our SEO services!

Spa SEO tip #1: Find and integrate relevant keywords to reach the right people

First on our list of tips for spa SEO is to find and integrate relevant keywords. When people search for a spa, they’re using keywords on search engines like Google to help them find relevant listings. To ensure you’re reaching relaxation lovers, you must find relevant keywords to help you reach them.

Conduct keyword research using a keyword research tool like KeywordsFX to help you find relevant terms to integrate on your site. When you generate a list of keywords, you’ll generally want to stick with long-tail keywords, which contain three or more words.

Long-tail keywords work best for your spa’s website because they drive more qualified traffic to your site.

If someone searches the term “massage,” it’s hard to know what they want to find in the search results. They may be looking for a spa, but they could also be looking for a massage parlor, massage training courses, or the definition of the world.

With a search term like “Swedish massage in Los Angeles,” the search intent is much clearer. You know the searcher wants to find a spa to get a Swedish massage in Los Angeles.

Once you identify your long-tail keywords, integrate them into your site. You can incorporate keywords into places like your:

• Title tag
• Meta description
• Body text
• Headings

Spa SEO tip #2: Create relevant content to help your spa rank in search results

If you want to do spa SEO right, you must create relevant content to help your pages rank in search results. SEO and content creation go hand in hand — you can’t rank in search results if you don’t have content, and your content can’t rank if it’s not optimized for SEO.

Your audience consistently uses Google to find out information about spas and spa treatments, so content creation is an excellent opportunity to provide them with answers to their questions.

When you create content, you can opt for multiple formats, including:

• Blogs
• Videos
• Infographics
• Ebooks
• Guides

You can use a variety of these formats to appeal to different members of your audience.

When you craft content, make sure you’re providing information that’s helpful to your audience. You’ll want to search your content topic and see what’s already out there. It gives you a good idea of the direction of your content.

Additionally, when you craft content, create it often. Creating content often enables you to create new opportunities for prospects to find your business, which leads to a continuous flow of spa lovers to your site. Use a content calendar to help you stay on top of publishing content frequently.

Spa SEO tip #3: Improve your site load time to help users get information faster

Next on our list of SEO tips for spas is to improve your site’s load time. Users want to access information from your site fast — 83% of users expect a website to load in three seconds or less. If your site loads too slow, people will bounce from your site, negatively impacting your SEO.

To prevent this scenario from happening to your spa, check your site speed. You can use a page speed checker tool like Google PageSpeed Insights to get your site’s current load time. This tool will help you see how fast your site loads and provide you with suggestions for improving site load time.

Some common fixes for slow sites include:

• Reducing redirects
• Optimizing image file sizes
• Implementing a Content Delivery Network (CDN)
• Enabling browser caching

Spa SEO tip #4: Claim your local listing to drive more local spa lovers to your resort

If you’re doing SEO for medical spas or relaxation spas, you must claim your local listing. When relaxation lovers look for a resort, they’re going to choose one in their area. These prospects are searching using local keywords, so you need to claim your local listing to ensure you appear in these search results.

Your local listing, known as your Google Business Profile listing, appears in search results in a box at the top of search results — this feature is known as the local SEO 3-pack.

Once you claim your Google Business Profile listing, verify that your name, address, and phone number (NAP) are correct. When that information is correct, you can move on to filling out the rest of your listing.

Fill out information like:

• Your alternative forms of contact like email
• Your business category and description
• Your hours of operation

You can also add photos to your listing to give prospects a glimpse into your facility. These photos benefit your business, too — Google Business Profile listings with 100 or more images get 1065% more website clicks and 520% more phone calls!

By having a complete and optimized listing, you’ll attract more local prospects to your spa and get them to visit you for a day of relaxation!

Ready to speak with a strategist now? We’re happy to chat! Give us a ring at:

888-601-5359

Relax — WebFX is here to help with your spa SEO

Spa SEO is the key to helping your resort reach more prospects looking for a place to have their day of relaxation. But if you feel yourself tensing up at the idea of managing an SEO campaign, relax — WebFX has your back.

We have a team of over 500 marketing experts that know how to manage SEO for spas. With our client-focused approach, we’ll build a custom SEO campaign that fits your spa and helps you thrive online.

We know how to drive results — we’ve driven over $6 billion in revenue and over 24 million leads in the past five years alone.

If you’re ready to help your spa grow online, contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!

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