Baltimore
PPC Company

Does your Baltimore business want to reach more qualified customers online?

Pay-per-click (PPC) advertising plans from our Baltimore PPC agency can help you reach people who are already searching for your products and services.

On this page, we’ll take a look at some of the benefits of PPC and how PPC advertising can take your business to new heights, plus provide an overview of our Baltimore digital advertising services.

Call 888-601-5359 to speak with a strategist about PPC campaign management services from WebFX, or keep reading to learn more about this effective advertising model.

What to expect with our Baltimore PPC services

Learn what you can expect when choosing our Baltimore PPC services for your business!

As your partner, our Baltimore PPC company provides your organization with a turnkey solution to PPC. From researching your industry to creating your ad copy to managing your bids, our experienced team of digital ad specialists take care of everything for you.

Additional deliverables you can expect include the following:

• Competitor and industry research
• Custom campaign development and strategy
• Google Analytics integration and tracking
• Ad campaign copywriting and performance testing
• Strategic bid management
• Web lead phone call tracking
• Routine reporting and analysis
• And more

As a part of our Baltimore PPC services, your business can advertise on the Google and Microsoft advertising networks, Google Ads and Microsoft Advertising. These networks can help your company maximize the reach of its online ads, which can lead to more clicks, phone calls, sales, and revenue.

Get a preview of our Baltimore PPC management process

Curious about the process behind our Baltimore PPC management services? Get a preview now!

• Partner your business with an experienced and dedicated PPC account manager
• Research your company’s competitors, current PPC strategy, and industry
• Develop your custom PPC strategy and ad campaigns
• Link your Google Analytics account to your PPC accounts, like Google Ads
• Build your ad campaigns, ad groups, and individual ads
• Monitor your ad performance and bids
• Improve your ad performance using campaign data
• Provide your routine PPC report and analyses

Learn more about our Baltimore PPC process by viewing our PPC service deliverables!

Why make WebFX your Baltimore PPC agency?

WebFX is an award-winning PPC agency with a location in Baltimore, MD. Why should you choose our agency for your digital advertising needs, though?

FAQs about Baltimore PPC

Got questions about Baltimore PPC? Browse our FAQ!

What is PPC advertising?

PPC is a form of advertising that allows marketers to bid on search terms they want to trigger their advertisements. Instead of attempting to earn website visitors organically, PPC advertising allows you to purchase visits to your site.

One of the most popular forms of PPC is search engine advertising. With search engine advertising, you can select the keywords you want to trigger your ads and bid on placement in search engine results. If your bid is the highest, your ads will appear above organic listings in search results.

In addition, you can run PPC ads on social media sites, including Facebook and Twitter.

With PPC advertising, you only pay when people click on your ads, and you can use precise targeting to reach your target audience.

What are the benefits of PPC advertising?

Let’s take a look at some of the benefits of PPC advertising.

Immediate results

Unlike SEO, which can take weeks before you see results, PPC starts working immediately. In other words, PPC helps businesses gain exposure in search engines while they work to establish organic rankings.

You can launch a PPC campaign in no time. And since PPC can start driving relevant traffic to your website the minute your ads are clicked to go live, it’s a great option if you’re looking to quickly increase website traffic and revenue.

Qualified traffic

With PPC advertising, you can reach your target audience at the right time with the right advertisement.

PPC offers location targeting, delivery options, and device-specific preferences that allow you to deliver specific messages to qualified prospects. This means that people who click on your PPC ads are already interested in the products or services you provide, and they will be more likely to make a purchase.

Increased brand recognition

As your PPC ads appear more frequently in search results and on social media platforms, more people will see and recognize your brand.

PPC advertising is a great way to spread the word about your business. In addition, it can build your company’s reputation online and position your business as a leader in your industry.

You control the budget

PPC advertising allows you to work within your budget, making it a great option for businesses of any size.

You can set a limit on your daily PPC spend and adjust your campaign budget at any time. In addition, you only pay when interested people click your ads, helping you get the most out of your online marketing efforts.

Valuable data

PPC also reveals key data that you can use to inform other marketing channels.

For example, you can use PPC to test if a specific keyword or phrase converts well. Then, you can implement the term in your SEO campaign to earn more organic traffic.

You can also use PPC to promote events and gauge the demand for new products or services. And you can track key metrics, such as number of clicks, to help you refine your PPC ads.