Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
B2C PPC Services to Drive Sales and Revenue
WebFX is an industry-leading B2C PPC agency that focuses on achieving the highest possible return on investment (ROI) for your business. Whether you want to drive more web traffic or boost your brand awareness, our B2C PPC services can do it all.
What do our B2C PPC management services include?
Get everything you need (and nothing you don’t) with WebFX’s PPC management services, which offer a full-service solution to building, implementing, and managing a pay-per-click (PPC) campaign. Learn more about what our customizable pay-per-click management services include and how they’ve driven more than $10 billion in revenue for our clients:
- A dedicated (and seasoned) PPC account manager
- A custom PPC strategy that suits your business, industry, and goals
- In-depth keyword research
- Competitor ad analysis using advanced AI software
- Optimized and tested custom ad copy for peak performance
- PPC ad bid management that maximizes ROI
- Regular tracking and analysis reports
- And more!
A dedicated (and seasoned) PPC account manager
A dedicated (and seasoned) PPC account manager
With your B2C PPC strategy, you’ll have a dedicated account manager for your PPC campaigns with experience developing, implementing, and managing paid strategies for B2Cs just like yours.
A custom PPC strategy that suits your business, industry, and goals
A custom PPC strategy that suits your business, industry, and goals
When you partner with WebFX, you’ll work with a leading B2C PPC agency that can develop a custom PPC strategy tailored to your B2C company and target market. Our team will implement, manage, and track your custom PPC strategies to help you earn the best possible ROI for your business so you can focus on other aspects of your business.
In-depth keyword research
In-depth keyword research
The foundation of a successful PPC strategy is targeting the right keywords. Our team will research and recommend the best keywords to target to get your ads in front of your ideal customers.
Competitor ad analysis using advanced AI software
Competitor ad analysis using advanced AI software
Our proprietary advanced artificial intelligence (AI) software, MarketingCloudFX, offers a variety of tools to help you gain insight into your competitors’ PPC ads and overall strategy. We’ll use this data to help you create and optimize a PPC strategy that beats the competition.
Optimized and tested custom ad copy for peak performance
Optimized and tested custom ad copy for peak performance
Included with all of our PPC strategies is regular ad copy performance testing. Our team will provide detailed insights into your ad headlines, descriptions, and assets to help you get the most out of your PPC campaigns.
PPC ad bid management that maximizes ROI
PPC ad bid management that maximizes ROI
A key to a successful PPC strategy is bidding appropriately and consistently on the right keywords. Our team will strategically manage all of your PPC bids, set big management goals, and do the research needed to drive the best results for your business. That means you won’t have to worry about wasting resources on strategies that aren’t increasing your revenue and sales.
Regular tracking and analysis reports
Regular tracking and analysis reports
Recurring PPC analysis reports are a core piece of all of our B2C PPC services. As a part of our ongoing optimization, we’ll be analyzing your campaigns, competition, and detailed ad metrics on an ongoing basis to ensure top-notch PPC performance. We’ll provide you with monthly reports, analysis, and updates, so you’ll always stay in the loop.
And more!
And more!
Powerful Data Activation for PPC
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.
25%
1,200+
100%
25%
1,200+
100%
Looking for plans and pricing?Get a preview of our PPC services
Your business, audience, and market is unique. From our more than 28 years in the industry (and as a Google Premier Partner), we’ve learned that PPC plans built around vs. forced to fit a business perform best. That’s why WebFX specializes in custom pay-per-click services. Learn more about what our customizable plans can include below:
Custom PPC Plans
Starting at
$650 / month
How we determine pricing
Your Ad Spend
Your advertising budget will not only determine your monthly management costs, it will also help determine which advertising channels we’d recommend investing in to maximize your marketing budget.
Networks and Targeting
Your custom strategy will depend on where you are looking to advertise- Google, Bing, Programmatic, etc. Your WebFX strategist can recommend PPC channels for you based on your business goals!
Creative Needs
If you have an in-house designer, you may not need WebFX’s support with the creation of branded ad creative. However, many of our clients trust WebFX’s design team to create professional, branded display ads for any campaign type.
Included for All PPC Plans:
- In-depth keyword research and advanced selection
- Competitor and industry analysis
- Data-backed keyword development
- Ongoing ad strategy management and optimization
- Access to our in-house revenue acceleration software MarketingCloudFX
- Closed-loop ROI and customer journey tracking
- Conversion-boosting and performance tested ad copy
- Expertise and support from a team of over 500 strategists
- Ad campaign performance, analysis, and revenue reporting
- Strategic bid management
Your search for B2C PPC services ends here
When your company partners with WebFX, you:
Work with a team of PPC experts
When you choose PPC services from WebFX, you’ll be partnering with industry-leading experts who have more than 3 million hours of experience creating PPC strategies that drive serious results for our clients.
See serious results
We develop PPC strategies that are designed to drive the best results for your B2C company. Our team of experts will implement a PPC campaign that can help you outrank your competitors in search results and drive more traffic to your website. Our PPC services for B2Cs can also help you increase your conversions by attracting consumers who are already searching for your products and services online.
Extend your marketing team
At WebFX, we take the time to get to know you, your team, and your B2C company, so we better understand the needs and goals of your business. We’ll work with you to develop a PPC strategy to help you achieve your business goals.
Achieve the highest ROI
Our top priority is to consistently achieve the highest possible ROI for our clients. We use data to inform our strategies instead of relying on gut feelings. When you partner with WebFX, you’ll also get access to our ROI-tracking software, MarketingCloudFX. Powered by IBM Watson, MarketingCloudFX enables you to easily track and manage the success of your PPC campaign as well as your other digital marketing campaigns all in one place.
Pricing custom to you.
Starting at $650 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s pay-per-click advertising services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
3 significant benefits of B2C PPC services
An effective PPC strategy can bring numerous benefits to your business. From maximizing your presence in search engines and increasing your click-through rate (CTR), PPC ads can do it all.
Here are a few more significant benefits of B2C PPC services:
Increase your brand awareness
Increase your brand awareness
Because PPC ads display above organic search results, you’ll be able to earn a top spot in search engine rankings. And higher rankings in search engine result pages (SERPs) means more consumers can find your B2C company online, boosting your brand awareness.
In fact, PPC ads can increase your brand awareness by 80%. Plus, consumers will begin to associate your brand with the keywords they are searching for. That means you’ll be able to reach more potential customers and increase your brand recognition in the process.
Earn high-quality leads
Earn high-quality leads
With PPC ads, you can bid on keywords and phrases related to your B2C company. That means you can target the consumers who are already searching for your products and services online.
With B2C PPC services from WebFX, we conduct in-depth keyword research to identify the best keywords your target audience is searching for. Targeting relevant keywords with PPC ads can help you attract the consumers who are most likely to convert into pay customers — and it allows you to maximize your budget.
See results fast
See results fast
Perhaps one of the best benefits of B2C PPC services is that you’ll see results faster than many other digital marketing strategies, like search engine optimization (SEO). As soon as you bid on a keyword, your PPC ad will start to display at the top of the SERPs each time a user searches for it.
It’s not unusual to start seeing results, like increased web traffic, within the first few weeks of launching your PPC campaign. So, if you want to drive results for your B2C company fast, PPC ads are the way to go.
FAQs about B2C PPC services
Do you have additional questions about B2C PPC management services? Browse our FAQ!
Why use PPC for your B2C?
PPC advertisements are one of the best ways to increase your online visibility in search engines and help more users find your B2C company online. PPC ads also enable you to target the consumers who are already searching for your products and services online, so you can reach the users who are most likely to make a purchase.
How to choose a partner for B2B PPC services?
When looking for a B2C PPC agency, you’ll want someone who can create a personalized PPC strategy that will fit the needs of your business, develop a custom PPC campaign that will drive revenue, and provide you with the best possible ROI.
What other PPC services are available for your B2C company?
In addition to our core PPC services, we also offer strategy and platform-specific services.
Whether you want to focus on one specific PPC platform or a particular strategy, we’ve got you covered.
Browse our additional B2C PPC services below:
- PPC services for Amazon
- Social media advertising services
- Instagram advertising services
- Facebook advertising services
- Twitter advertising services
- LinkedIn advertising services
- PPC audit services
- Remarketing services
- Addressable geofencing ad services
Are you ready to get started with one of our additional PPC services straight away, or want to know more information? Contact us online or call 888-601-5359 to speak with a strategist today.
View all deliverables in our PPC management services
| Features | Lite | Pro Most Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
| Progressive monthly management cost: | $650 | $975 or 15% of spend, whichever is higher | $4,500 or 12% of ad spend, whichever is greater |
| Included Networks | |||
| Google PPC Network | |||
| Google Local Services Ads | |||
| Bing PPC Networks | |||
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
| Google customer match & audience match | |||
| Google Shopping Management | |||
| AdTechFX Programmatic Advertising powered by MarketingCloudFX | |||
| – 3rd Party Audience Targeting | |||
| – Account-Based Retargeting | |||
| – CRM Pipeline Retargeting | |||
| Management Deliverables | |||
| 500+ SMEs behind campaign driving results | |||
| Initial campaign development & strategy | |||
| Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
| Industry analysis | Yes | ||
| Ad campaign copywriting | |||
| Ad copy performance testing | |||
| Ongoing keyword development and tweaking | |||
| Dynamic keyword insertion into ads | |||
| Google analytics integration & goal tracking | |||
| Strategic bid management | |||
| PPC account settings monitoring (Ex. Geotargeting) | |||
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
| Up to two personal consultations per month | |||
| Monitoring clicks, conversions and click fraud activity | |||
| Setup and management of rule based bidding | |||
| International PPC campaign management (Addtl. fees may apply) | |||
| Creative Deliverables | |||
| Setup of 1 FunnelsFX Landing Page template | |||
| Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
| Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Audio Commercial | Coming Soon | Coming Soon | |
| International Campaigns (SEM Only) – Each additional language monthly management cost: | $325 | $325 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | |||
| Website conversion analysis reporting | |||
| Omni-channel customer journey tracking and reporting | |||
| Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
| IntegrationsFX: Conversion Based Smart Bidding | Included with  License | Included with License | |
| IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
| Add Ons | |||
| Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
| Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
| Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included | $375/month | $375/month | $375/month |
| Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included | $940/month | $940/month | $940/month |
| B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included | $1,500/month | $1,500/month | $1,500/month |
| Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $1,125/month | $1,125/month | $1,125/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $190/month | $190/month | $190/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $375/month | $375/month | $375/month |
| ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $375/month | $375/month | $375/month |
| Social Media Advertising | $975/month | $975/month | $975/month |
| Landing page performance testing | $1,800/month | $1,800/month | $1,800/month |
| Translation Services | By Quote | By Quote | By Quote |
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |