Harrisburg
Marketing Services

What is digital marketing?

Need help understanding exactly what digital marketing is? Read on!

Why is digital marketing important?

In today’s Internet-driven age, you may find that your traditional marketing efforts are falling short.

Digital marketing strategies are important if you want to sustain business growth and reach new customers. After all, you may be one of the best businesses in your area, but without search engine optimization, people won’t be able to find you. And when they do find you, it takes great content and web design to show them that you’re the right choice for their needs.

With digital marketing, you can stay on top of your most important leads without draining your budget or employees. And you can focus on what you do best—providing exceptional service to your customers.

Digital marketing strategies for Harrisburg businesses

WebFX is an award-winning digital marketing agency, and we offer a number of custom plans designed to help businesses achieve greater success online. Plus, we’re based in Harrisburg – meaning that we know this city, and what it takes to succeed here as a business.

Some of the services we offer include:

Search engine optimization (SEO)

Search engine optimization (SEO) refers to a number of strategies designed to improve your website so that it ranks higher in search results for targeted keywords and phrases.

You can start by including keywords related to your business in strategic places on your website and creating content related to the products and services you provide.

Then, when people search online for those keywords, your business will have a better chance of ranking near the top of search results.

Pay-per-click (PPC) advertising

With pay-per-click (PPC) advertising, you can choose which keywords or phrases you want to trigger your advertisements. Then, you set a bid, and if it’s among the highest, your ads will appear at the top of the search results, above organic listings.

And the best part? You only pay when people click your advertisements, making PPC an affordable option.

In addition, PPC results are instantaneous, and the ads can start driving traffic to your website the minute they are clicked to go live.

Content marketing

Content marketing can include anything from blog posts to infographics, YouTube videos, white papers, and downloadable guides. Content marketing goes hand in hand with SEO because search engines and humans alike love valuable content.

When you post content related to your business, Google will better understand what your pages are about and index them appropriately. This improves your chances of ranking well for the keywords that describe that content.

Additionally, people will be more likely to want to find out more information about your business if they first interact with helpful content that aids them in their search for information online.

Social media

If you’re looking to engage customers online, social media is a great option.

Maintaining a presence on popular social media sites like Facebook, Twitter, and LinkedIn can breathe life into your business and help you nurture relationships with potential customers that my otherwise never happen.

In addition, you can use social media to listen in to what customers are saying about your company. What are you doing well? Is there anything you can improve? You can use social media to answer these questions and help your business provide top-notch customer service to your clients.

In addition to these strategies, WebFX offers a number of plans from reputation management and lead management to email marketing.

Want to learn how WebFX can help your Harrisburg business?

Interested in learning more about how digital marketing can help your Harrisburg business achieve greater success online? WebFX is an award-winning digital marketing firm in Harrisburg, and we understand what it takes to drive success for our clients.

Still not convinced that digital marketing is right for you? Check out our testimonials page to find out how we’ve helped hundreds of clients achieve their business goals.

Contact us today for more information. We work with hundreds of businesses, just like yours, and we’re excited to hear from you!