What is awareness advertising?

Awareness advertising is a marketing strategy that aims to increase consumers’ familiarity with your business and offerings. It’s a strategic approach that you can employ to increase visibility and reach new leads. Awareness advertising isn’t typically done to generate profits in the short term. Instead, it aims to grow brand recognition among your consumers. Increased brand recognition results in trust, which becomes your foundation to attract prospects you can cultivate relationships with and convert into customers.

What is the goal of a brand awareness advertising campaign?

The ultimate goal of an awareness advertising campaign is to increase brand awareness. As your target audience becomes more familiar with your brand through frequent exposure, they’re more likely to remember you. In fact, 82% of consumers feel more positive about a business after content exposure. These positive associations nurture your relationship with prospects. As a result, you will stand out among your competitors. When it’s time for prospects to decide which product to buy, they’ll turn to you, the brand they’ve become familiar with and grown to like.

How to run a brand awareness advertising campaign?

Now that you know what awareness advertising is, it’s time to go through the steps to run a brand awareness advertising campaign that amplifies your brand awareness: 1) Know your target audience; 2) Set your campaign’s timeframe; 3) Craft a marketing campaign message that resonates with your audience; 4) Use different channels and platforms for your awareness advertising campaign; and 5) Create a referral program.

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