Why you need to track advertising metrics?

Before we dive into the list of advertising metrics to watch in 2024, it's vital to understand why you need to track ad metrics. There are three big reasons you'll want to track your ad metrics: tracking ad metrics helps you understand ad performance; tracking ad metrics helps you improve your ads; and tracking ad metrics helps you improve your return on investment (ROI).

What are the 14 advertising metrics to watch in 2024?

Now that you know why you should track ad metrics, it's time to look at which ad metrics you'll want to monitor. Here are the advertising metrics to watch in 2024: 1) Bounce rate; 2) Website traffic; 3) Impressions; 4) Cost per thousand (CPM); 5) Clicks; 6) Cost per click (CPC); 7) Click-through rate (CTR); 8) Cost per view (CPV); 9) Engagement rate; 10) Return on investment (ROI); 11) Conversion rate; 12) Return on ad spend (ROAS); 13) Cost per acquisition (CPA); and 14) Customer lifetime value (CLV).

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